MediaWeek (Vol 5, No 51): StraighterLine, Education, Bond + More

Set your price online courses. Straighterline gives credit and cash. (Chronicle)

The new service is run by StraighterLine, a company that offers online, self-paced introductory courses. Unlike massive open online courses, or MOOC's, StraighterLine's courses aren't free. But tuition is lower than what traditional colleges typically charge—the company calls its pricing "ultra-affordable." A handful of colleges accept StraighterLine courses for transfer credit.

Instructors who offer courses on Professor Direct will be able to essentially set their own sticker prices, as long as they are higher than the company's base price. One professor teaching an online mathematics course with a base price of $49, for example, plans to charge $99. For each student who signs up, the company will pocket the $49 base price, and the professor gets the remaining $50.

The instructor in that math course is Dan Gryboski, who has previously taught as an adjunct at the University of Colorado but is taking the year off from traditional teaching so he can stay home and take care of his three young children. He views Professor Direct as a way to keep up his teaching within the time windows he now has for professional work.

It's also up to each professor using Professor Direct to decide what services to offer students in addition to a core set of materials prepared by the company. Mr. Gryboski says he is promising students who sign up for his two math courses that he will quickly respond to any e-mail questions they have about the material, that he will be available for online office hours for two hours a week, and that he will create additional tutorial videos to supplement the existing materials for the courses.

Job Posting at the Dalkey Archive called the worlds worst job listing (IHEd):

The largest publisher of translated literature in the US, Dalkey has also opened offices in London and Ireland. Their name comes from a novel of the same name by Flann O’Brien (a pseudonym, so no relation), an Irish satirist and one of my favorite writers. The Press’s founder and Chief Everything Officer, John O’Brien, can be a bit…prickly, so satire might be an expected vehicle for the job posting he seems to have written himself.

“Any of the following will be grounds for immediate dismissal during the probationary period: coming in late or leaving early without prior permission; being unavailable at night or on the weekends; failing to meet any goals; giving unsolicited advice about how to run things; taking personal phone calls during work hours; gossiping; misusing company property, including surfing the internet while at work; submission of poorly written materials; creating an atmosphere of complaint or argument; failing to respond to emails in a timely way; not showing an interest in other aspects of publishing beyond editorial; making repeated mistakes; violating company policies. DO NOT APPLY if you have a work history containing any of the above.”

If you read the whole posting you'll realize that applicants are unlikely to have any work history at all.

Digital Education in Kenya and the Use of Tablets (Economist)

A for-profit venture, eLimu (“education” in Swahili) is one of several local publishers which are looking to disrupt the business of traditional textbook vendors, which are often slow and expensive. It aims to show that digital content can be cheaper and better.

Safaricom, the Kenyan mobile operator that pioneered the M-Pesa service, hopes to repeat its success in digital education. It is developing classroom content, from videotaped lessons to learning applications, that any of Kenya’s 7,000 state secondary schools will be able to access online.

The prospect of many of Africa’s 300m pupils learning digitally has not escaped the attention of global technology giants either. Amazon has seen sales of its Kindle e-readers in Africa increase tenfold in the past year. The firm’s developers are adding features to its devices with the African consumer in mind: talking books, new languages and a longer battery life.

Intel, a chipmaker, hopes that education will generate much of the double-digit growth it expects in Africa. The firm has been advising African governments and helping them buy entry-level computers. In Nigeria Intel brought together MTN, a telecom carrier, and Cinfores, a local publisher, to provide exam-preparation tools over mobile phones, a service that has become hugely popular.

William Boyd who will be writing a new Bond book is interviewed in the Independent:

The "troubled, complex" James Bond is the one we will read about when Boyd's book is published next autumn. Era-wise, Boyd has dived back into Fleming's world, setting his story in 1969, five years after Fleming released his last work, The Man with the Golden Gun. Forced to jump to my own conclusions, I'm betting the action takes our hero to Africa, scene of both Boyd's formative years and his early books such as An Ice-Cream War; A Good Man in Africa; and Brazzaville Beach.

For the record, I'm basing my assumption on the wry smile Boyd gives when I ask if he's planning to set another novel in Africa. "I may well do, I may well do," the 60-year-old says in his softly Scottish accent. It's been years, decades even, since Boyd journeyed there, literarily and literally. He says Africa – he was born in Ghana and lived in Nigeria until his late teens – yields the "pure source of memories" he uses as a writer, and another reason that I'm guessing he might draw on that continent for Bond's adventures.

Making money from the stuff you make is easier than you think (Techcrunch)

Loccit‘s latest product — launched last Friday — is a personalised diary populated with photos and updates from the likes of Facebook, Twitter and LinkedIn. The startup says it sold 8,000 of these diaries in the first 48 hours of the product going on sale, which indicates there is an appetite for repackaging people’s digital footprint and selling it back to them in a more permanent form (in this case: paper — with a choice of hard or soft cover).

Loccit’s system is pretty rough round the edges — currently displaying a big warning to users that non-English characters won’t print correctly yet, and requesting they “please drop back in a week”. It can also be very slow to pull in content from social networks, if indeed it pulls it in at all — so it’s even more impressive they managed to flog 8,000 of the books in two days.

From twitter this week:

Earliest pocket-size country pursuits manual to be shown at British Library Telegraph Squiring for Dummies

Leading British Universities Join New MOOC Venture. Chronicle

Thirteen Ways of Looking at Libraries, Discovery, and the Catalog: Scale, Workflow, Attention Educause

A School Where Courses Are Designed by Business NYTimes

Do online courses spell the end for the traditional university? Guardian

Developers to break ground on massive Hoboken waterfront office and retail space. NJ.com

Beyond the Book with Ingram's Phil Ollila

It's been a while since I've linked to a Beyond the Book interview but here is an interview with Ingram's Chief Content Officer Phil Ollila.  Phil speaks about how digital has changed the way Ingram operates and how that transition has enabled them to offer a broader array of services for publishers - especially on an international scale.  (BTB)

Here is a sample:

KENNEALLY: Right. And it changes the experience for the consumer. Obviously, they get the material, if not that moment as an e-book download, certainly, you know, within days, if not a day, in print form. But they’re getting access to a whole range of titles, millions of titles, in fact, that they simply wouldn’t have even thought were in their view before.

OLLILA: So a great example of that is what we did in Australia. In Australia recently, we opened a print on demand manufacturing facility in Melbourne that will serve the continent of Australia. Publishers throughout the world have authorized their content for distribution in Australia, and on the day that we opened that plant, we had over a million titles available for distribution in Australia. That’s more books than we’re – that have ever been available in Australia on an on demand basis for immediate distribution in history.
So one of the things that we’re proud of is the ability to bring content into Australia at very little cost to publishers, and exposing that content to consumers in Australia, where in the past, the distribution model would’ve been to sell the rights to an Australian publisher. The Australian publisher would have to negotiate with an Australian retailer. The book would have to go on a shelf. And by the time you get through all those steps, the cost of bringing that content onto the continent was incredibly high. So as a result, very little content actually got through to the Australian consumer.
Well, today I’m happy to say we have 5.5 million titles available in that database that, six months ago, we started with a million titles. So Australian consumers are really driving the bus in terms of availability of content. It’s not necessarily being driven by the supply chain.

Here is a link to the full transcript.

MediaWeek (Vol 5, No 5); Fixing Copyright, UK Education & History, Girlsand Science + More

Long article in The Nation this week about reforming copyright and makes deep reference to Bill Patry's How to Fix Copyright. The author of the article Caleb Cain is not convinced of the arguments Patry, who is lead council for Google and widely seen as an expert on copyright issues, makes and he makes his opinion know very early on:

The non sequitur I’m objecting to here is a small one. Unfortunately it’s representative; Patry’s reasoning is slipshod throughout the book, and more than once he tells the reader what to think instead of taking the trouble to convince him. Nor are these the only signs that the book may have been hurriedly—or just poorly—written. Patry often repeats himself. Though he seems to wish to address a broad audience, he uses legal terms of art such as “de minimis” and “worldwide exhaustion” without explaining them, and the later chapters sprint faster and faster through vagaries of international copyright law that are more and more complex. His priorities seem unsorted; he devotes a whole chapter to discrediting a 1995 article that consists only of notes in outline form and that by his own admission seems to have been little read. Nonetheless, if only because of Patry’s connection to Google, the ideas in his book will be taken seriously.
* * *
Patry believes that copyright laws have failed, and for evidence of the failure he begins by pointing to conflicts. Creators of copyrighted work have tussled with the distributors to whom they sell it. Record labels, for example, have been found guilty of withholding payments to musicians, and Patry recounts that in his capacity as a writer, he was recently forced against his will to sign away valuable rights in negotiations with a powerful online publisher. Creators have also been quarreling with their audiences, especially about pricing and access. Patry cites a recent dispute over Amazon’s Kindle: Amazon enabled the device to read books aloud in a mechanized voice, and the Authors Guild protested that the function would cut into sales of audio books. Amazon backed down—a matter for regret, in Patry’s opinion.

This article is mostly a review of the book rather than an argument with Patry's point(s) of view. Read the whole thing in The Nation.

UK Education Secretary Michael Gove argues that schools should teach children about kings, queens and wars. He's offering a quack remedy to a misdiagnosed complaint (New Statesman):

How about teaching narrative rather than analysis, then? It is wrong, David Starkey has asserted, that history in the schools has modelled itself on university research. What we need, he declares, is to give children "a sense of change and development over time . . . The skills-based teaching of history is a catastrophe." But what sells in the bookshops or what succeeds on TV is not necessarily what should be taught in schools. Teaching is a profession with its own skills and techniques, different from those needed to present a television programme (as Starkey's performance on the reality TV show Jamie's Dream School dramatically indicated). Physics, biology and every other subject in schools is taught along lines that reflect research in the universities. One wouldn't expect physics teachers to ignore Stephen Hawking's ideas about black holes, or biology teachers to keep quiet about the discovery of DNA. So what makes history so different? Chemistry devotes a large amount of time to transmitting skills to students; why shouldn't history?

The narrative that the critics want shoved down pupils' throats in schools - as they sit in rows silently learning lists of kings and queens - is essentially what's been called the "Whig theory of history"; that is, telling a story of British history over a long period of time, stressing the development of parliamentary democracy in a narrative that culminates in a present viewed in self-congratulatory terms.

This theory was exploded by professional historians more than half a century ago, under the influence of the classic tract The Whig Interpretation of History by the conservative historian Herbert Butterfield. Yet it still has strong support in the media. The Daily Telegraph and the right-wing think tank Civitas even campaigned to get H E Marshall's patriotic textbook Our Island Story put on the National Curriculum. Dating from the Edwardian era, this book, with its stories of how the British brought freedom and justice to the Maoris of New Zealand and many other lucky peoples across the world, has rightly been described as "imperialist propaganda masquerading as history". In what other academic subject would people seriously advocate a return to a state of knowledge as it was a hundred years ago?

Steering Girls to Science and Technology (MediaShift):

One thing research consistently shows is the impact that one-on-one relationships and role models can have in influencing kids. And that's one of the defined goals of the Techbridge program. To that end, Ebony and her peers get to work once a week with Esosa Ozigbo, who comes from a similar background as many of the girls in the program -- single-parent home, struggling financially, parents who never graduated from high school. But Ozigbo, a Stanford graduate with a science degree, is living proof that there's a way out -- and it might just be in a field like science or math. "I definitely know that growing up, it would have been great to have someone like that come in and talk to me," Ozigbo said.

Ozigbo leads Techbridge field trips, taking girls to companies like Google and Yahoo for site visits so they see for themselves the possibility of a life that's different than what they've lived so far. "I took some girls to San Francisco -- they had never been on the other side of the bay," she said. "It's just about seeing what's out there and seeing if it's in your grasp and saying, 'This is what I have to do, this is what I can do.' I think that makes the world of a difference."

From the Twitter this week:

Serving police officer among four men arrested in London and Essex as part of Operation Elveden http://bbc.in/wjqphP

Casio has unveiled smartphone prototypes able to exchange data using light. Some have labelled this system Li-Fi http://econ.st/ww1QF8

Amazon's Hit Man - With Bow Tie http://buswk.co/A6sfea

Locked in the Ivory Tower: Why JSTOR Imprisons Academic Research http://dlvr.it/17Fk3m

MediaWeek (Vol 5, No 4): Research Works Act, Aussie Fiction + More

The Chronicle of Higher Ed looks at the Research Works Act: (Chron)

Whatever the executive branch decides to do about open-access mandates, it's not at all certain that the Research Works Act stands much chance of becoming law. In 2009, a similar bill, called the Fair Copyright in Research Works Act, failed to make it out of committee.
This is an election year, which makes it "a very difficult year to move any sort of legislation, let along legislation that has acquired a certain amount of controversy," Mr. Adler said. A lot of Congress's attention has been absorbed by higher-profile proposals, such as the widely unpopular Stop Online Piracy Act, or SOPA, and its Senate counterpart, the Protect IP Act, or PIPA. Those bills have created considerable resistance in the tech industry and among advocates of an open Web. Rep. Issa has been one of the legislators most vocally against SOPA.
Still, the introduction of the Research Works Act has public-access advocates on the alert, and it has once again exposed the persistent differences of opinion among scholarly publishers over federal mandates and how to approach the complex issues they present. University presses in particular are caught between wanting to take advantage of the resources of a big group like the Association of American Publishers, their own commitment to spreading scholarship widely, and the need to find a way to stay in business while honoring that commitment.

Seems and annual call for the teaching of more Aussie Classics (Brisbane Times):

Mr Heyward's comments follow a Sunday Age report last August that Melbourne University students had started their own Australian literature studies because there was no comparable course offered by the university.
Barbara Creed, head of the school of culture and communication at Melbourne University, said this was an unusual situation in which the course lecturer had left unexpectedly, and the university had been unable to offer a dedicated Australian literature subject as a result. However, ''The Australian Imaginary'' was back on the syllabus this year.
Professor Creed said that, although there may not be many courses designated specifically as Australian literature, the texts were nonetheless covered in a wide range of other courses, including creative writing, indigenous studies and film studies.
But she agreed with Mr Heyward that more Australian texts need to be adapted to film or television, where they will have a far broader audience reach. Whenever a novel is adapted to screen, she said, there is a boost in sales of the book as a result.

From the Twitter:

Self-Published Authors Still Rarely Make the Jump to Publishing Houses: PBS MediaShift

Apple and digital publishing: A textbook manoeuvre  The Economist 

Bibliophilia: Punches, matrices and fetishists: The Economist  

Salman Rushdie: a literary giant still beset by bigots: Guardian

Is the International Herald Tribune about to breathe its last? Guardian

5 Universities to Test Bulk-Purchasing of E-Textbooks in Bid to Rein In Costs Chronicle

Universities look to get discounts on e-textbooks for students: Inside Higher Ed: 

Predictions 2011: The Growth of Intimacy (Revisited)

I am re-posting these in advance of thinking about 2012 but in re-reading the post I could almost stand pat on this effort for 2012.  This was originally posted on Jan 3, 2011.



Things might have been worse: As 2009 came to a close, there wasn’t a lot of optimism about 2010 yet; as the year unfolded, things were neither worse nor better than they had been. And now, there is even some excitement spurred on by the launch of the iPad and the rapid growth of eBook sales. Certainly any analyst, technology company or consultant publicizing his or her [proprietary] forecast of eBook and eReader sales for the next decade was almost guaranteed to gain some attention, especially as each successive forecast sought to outdo the prior reports.

Encouraged by the boosterism, many pundits think this is ether the end of book publishers or a new dawn. I don’t think it’s either, but the transition from print to electronic could mimic the transition music made from vinyl to disc which stuffed record company profits in the short term (only to entirely undercut the industry for the long). It is too early to tell how book publishing will survive this transition, but it is entirely possible that we will look back on these ‘transition’ years as ones in which publishers missed an opportunity to connect directly with their readers, having limited their ‘opportunity’ merely to replicating the book experience on the screen.

Change and progress is glacial in the book industry while, all around the industry media markets and products advance at break-neck pace. Evidence of massive and rapid change surrounds the publishing industry: This time last year, tablet computers were utilitarian business equipment; now, with the iPad, they are status symbols and, for millions, a gateway page to life online. In 2009, few televisions were web enabled but this year this is a standard feature opening up the web for living room leisure activity on a big screen. Content produced by publishers is now showcased in these channels and on these devices, yet book publishers continue to be bit players in the evolution of eContent and indications are this is unlikely to change appreciably in the future.

Some of the macro changes I mentioned last year continue to roll out into the mainstream, such as the migration toward subscription models for education content and trade reference, collaborative content and data sharing in academic publishing and an adoption of the rent vs. buy model for content. And while none overtook the business in any wholesale manner, all continued to grow in significance during 2010 as they will in 2011.

The Growth of Intimacy

In 1961, Newton Minow (newly installed as Federal Communications Commissioner) made a famous speech to the National Association of Broadcasters in which he described television programming as a ‘vast wasteland’ and he suggested those in attendance watch a day of television where,

You will see a procession of game shows, violence, audience-participation shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western badmen, western good men, private eyes, gangsters, more violence and cartoons. And, endlessly, commercials--many screaming, cajoling and offending. And most of all, boredom. True, you will see a few things you will enjoy. But they will be very, very few.

The web may be all of this in spades but, increasingly, the web user is demanding guidance and intermediaries who will then aid in their selection of appropriate and meaningful content. As I’ve discussed before, curation will become a marketable skill set and audience building around specific interests and specialties will be increasingly valued by content users. Just as publishers may have purchased publishing companies with defined title lists in years past, they may now consider purchasing “communities of interest” (and their associated apps and Facebook pages, etc.) to which they can market content/products. These communities may become the ‘imprints” of tomorrow with defined – even built in – product development, marketing and selling channels.

The growth of intimacy assumes that users will seek closer relationships with their core community of friends, workers or communities of interest in order to make decisions about the content they access, the products they use and the entertainment decisions they make. Book publishers, retailers and authors will need to understand how to actively participate in these communities without ‘marketing’ or ‘selling’ to them. Facebook is obviously the largest social community but within Facebook, there are a myriad of smaller ‘communities’ and, within these communities, the web becomes highly personal. The relationships among the participants becomes ‘intimate’ in the sense that the participants share knowledge, information, even personal details that in a traditional selling or marketing environment would never be breeched by the vendor. The dynamic of selling becomes vastly different in this context and publishers must find a way to understand these new communities, the influencers that dictate behavior and the motivations that contribute to selling products (and services potentially).

This is the next level of social networking: It isn’t enough to have a Facebook page or a Twitter account. Authors and publishers need to engage deeply where it matters in order to build awareness, build their brand (if necessary) and establish selling channels. In the case of Facebook, the company already has a vast amount of book-related information broadly collected from their community and undoubtedly the sales volume that results from the discussions on Facebook is large. Most importantly for vendors, the ‘conversion’ rate from an ‘intimate’ recommendation to purchase is likely to be far higher than from any other source or marketing activity. Finding and understanding the applicable nexus within these communities that delivers the widest possible ‘conversion’ rate will be critical if publishers are to participate in the growth of intimacy.

While publishers may think the ‘growth of intimacy’ will have more relevance to trade publishing, this may not be the case. As LexisNexis and some other professional publishers have proven that a social strategy that encourages users to act as curators for other users has significant value in building and supporting the publisher value proposition and brand. I see this evolving in education as publishers encourage academics and students to participate in social networks focused on specific topics and content. But a word of caution: Building a social network simply to facilitate the sale of your content or textbooks will never work. A critical aspect of Facebook is that it is vendor agnostic and thus provides the latitude for the community to come up with the right solution or product.

With reference to Minow, it won’t be the ‘broadcasters’ that ‘[could] do better’ as he suggested, but it will be the consumer that will find a way to get to the content they value using their web of ‘intimate’ relationships. Curators (or docents) will become critical for users in this discovery process and, if publishers aren’t connected to this network a meaningful way, they will be consigned to the vast wasteland of skateboarding dogs and porn.

The growth of intimacy will be a recurring theme for all content producers over the coming years and addressing the various aspects of this trend may result in important changes in the way publishers develop and market their products.

Here are some additional trends to watch for over the next 12-24mths:

• Prices for dedicated eReaders will fall to $30-50 and will increasingly be used as “fee-with-purchase” subscription promotions with newspapers and magazine subscriptions or combinations thereof.
  
• That newspapers will be moving toward a paid subscriber model is rapidly becoming old news (with the NYTimes expected to launch their service in January); however, to raise their value proposition, newspapers will be more interested in limited content syndication partnerships that lower the number of outlets with access to specific content, thus raising the exclusivity for the content and the value proposition for consumers. Rather than the same story appearing in hundreds of outlets, consumers will be looking for exclusive insights, analysis and commentary that can’t be found elsewhere. (Again, a ‘curation’ theme going on here).
  
• Tentatively, ranking “best social sites” will attempt to do the same thing that bestseller lists do in reflecting interest and popularity. The parameters will be unclear (or experimental) initially but this data – organized as a ranking – will become a valid measurement of commercial success and reader interests in the same way that bestseller lists do today.
  
• Print will increasingly be diminished by publishers - not directly because of electronic versions, but by their dismissive attitude to the quality of paper and bindings. Shoddy quality will serve to undermine value as paper rapidly yellows, bindings split and pages fall out.
  
• The popularity of eBooks and eContent will also chip away at the Byzantine (or British Empire- like) organization of many international publishing companies, which effectively splits rights by country and region rather than by language. We will start to see international publishing companies completely rethink the ‘local office’ formula where in different editions with different pricing, layouts, covers, release dates, etc. are produced by local staffing. Instead, publishers will begin to dismantle these operations and replace them with ‘centers of excellence’ where specific offices prove their expertise in specific functional or content areas and provide these services to the rest of the worldwide publishing operations. Direct customer-focused staff will remain but the duplication of functions – driven primarily by the content normalization that eContent imposes – will result in the elimination of functions across the global enterprise. Publishing companies will become stronger as a result, since they will be able to aggregate expertise in specific areas and distribute it broadly across their operations.
  
• International ownership of publishing companies is par for the course but we haven’t seen entities from China, India or the Arab world make a material impact on English language publishing. That will change as these markets mature and local investors determine they needn’t be simply buyers of English language materials but they could own the producers of this content as well. Most of these markets are still untapped: the market for English language content continues to grow and the supply of content locally produced and distributed internationally is still in its infancy. There are over 5mm college graduates in China each year versus less than 2mm in the US. This represents a vast market opportunity for all types of content and it is more than possible that a Chinese investor will buy a large English language publisher to address both supply and demand in this market. The same scenario could be true of the Indian and Arab markets. Watch for a big news takeover during 2011.

Lastly in sports: Last year I predicted that Manchester United would win the Premier League title over Arsenal but, in fact, United lost by a point to Chelsea. The point was effectively lost in a late season loss to Chelsea but, this year, Chelsea look well out of it. So again I predict United will win the title over Arsenal. I also predicted that England would win the Ashes series in Melbourne which they did last Tuesday. Hooray!

Thanks for your support and I hope your 2011 is better than 2010.


Related:

Predictions 2010, 2009, 2008, 2007

Erotic German Publisher is Catholic!

For any Frankfurt book fair attendee the idea that the average German trade publisher would publish some erotic fiction would be met with a shrug.  More surprising would be a publisher that didn't, but when the publisher in question is the Catholic church then the whole thing degenerates into a race to characterize the entire Church as a porn broker.

From the Independent, there's pornography in the opening paragraph:

Germany's biggest Catholic-owned publishing house has been rocked by disclosures that it has been selling thousands of pornographic novels with titles such as Sluts Boarding School and Lawyer's Whore with the full assent of the country's leading bishops.

But then it is mere 'erotic' in the third:

Buchreport revealed that Weltbild's massive assortment of titles available to customers online includes some 2,500 "erotic" books with unmistakably lewd titles including Call Me Slut!, Take Me Here, Take Me Now! and Lawyer's Whore, to name a few. The publisher's website also pictures the titles' lascivious dust jackets that feature colour photographs of scantily clad women in high heels and erotic underwear.

Perhaps more interesting is the news that the church appears to be managed by some hard nosed business people who aren't afraid to shrug off a little criticism. Weltbild is a company with an annual turnover of €1.7bn and is Germany's largest bookseller after Amazon.

The Catholic Church bought Weltbild more than 30 years ago. The publisher has gradually transformed itself into one of Germany's largest media companies with the help of some €182mof Catholic Church tax levied on believers. To increase its profits, in 1998 the company merged with five other publishing houses that market pornographic titles. One of them is Droemer Knaur, which is 50 per cent church-owned. Another is Blue Panther Books, which was excluded from the list of participating publishers at this year's Frankfurt Book Fair allegedly because of the pornographic content of is titles. 

On their website they threaten to sue the slanderers.

Makinson's Passage to India

Pearson's John Makinson gives an interview to Livemint (India) on the company's business strategy in that country where he also comments on Pearson's recent purchase of Indian education company TutorVista (LiveMint):

Pearson Plc, which recently bought a controlling stake of Indian education company TutorVista, wants to shed public perception of a publishing firm and establish itself more as an education service provider. Pearson India chairman John Makinson, who recently visited New Delhi, said in an interview that school education is now one of its key focus in the country, which can be replicated in other nations such as South Africa. He also said the Indian government’s decision to open up the education market is a welcome move for global education firms. Edited excerpts:

How much is acquiring TutorVista going to help Pearson?

Priority focus: Makinson says two key areas for the company in India are vocational education and schools.

Pradeep Gaur/Mint

For the last three years, we have been focusing in the Indian education space. The two key areas are vocational education and school education space. Two years back, we had two partnerships, one with TutorVista, which was largely an online tutoring firm, and the other with Educomp Solutions Ltd, on vocational education.

We had really not thought about the school education space. After talking to the TutorVista management, we realized they have a vision for school education. It sounded sensible to us and we thought of honing that in India. The challenge for a company like Pearson is it’s a large opportunity, which is scalable. It has to be delivered at a relatively low price. We have software, platform, we had other resources but we did not have the dedicated culture of growing schools. By combining the entrepreneurial skill of TutorVista with our global experience as a global education company, we thought we can achieve more success here.

More

France's eBook Moment - CCC's Beyond the Book

From Beyond the Book, Chris Kenneally takes a look at what's happening to digital books in France (Interview):

At Editis, one of France’s leading publishers, Virginia Clayssen oversees digital development. In an interview with CCC’s Chris Kenneally, she accounts for why France has not yet had its ebook moment, but is about to this year. “We didn’t have in France the Kindle effect, because connected e-readers are just arriving in France. We have one now, but it’s very new.”

Sweeping broadly across the digital landscape, Clayssen also comments on why controlling e-book prices matters to French publishers; on the importance of copyright and reasons for French rejection of the pending Google Book Settlement; and on sustaining French literary life in the digital age.

Also on the Google Book Settlement:

Q. Well that raises inevitably the Google book settlement with which the French government and French publishers became actively involved. And of course it’s all still up in the air right now, sitting on the desk of Judge Chin here in New York City, and we’ll have to wait for him to tell us what he thinks.
But tell us, in summary, what the French publishing community’s reaction was to the proposed settlement.

A: French publishers rejected this settlement for several reasons. One reason is they were not happy with Google digitizing content without permission of right owners. A second reason is to think it’s maybe it’s not a very good thing to have a global library completely controlled by a private company, even if we love this company and we have nothing against Google, but in the principle. Maybe this big, big project to make out-of-print books available for the public has to be managed by public institutions and not by a private company.

There is a real risk of monopoly on orphan works, though we are very sensitive about these questions and we have now a project with French government to build a solution for to make available out-of-print French works, and it’s a big project, and we are hard working on it to do this in the next years.

High Noon on The High Street - Repost

Originally published May 4, 2007: News this week that the prior owner of Borders UK sees the imminent collapse of UK high street booksellers reminded me of this post.


Michael Holdsworth wrote the following article for The Bookseller Daily at London Bookfair two weeks ago and I asked him if I could republish it here. He kindly acceded. Until earlier this year, Michael was Managing Director (EMEA) at Cambridge University Press, responsible for about 70% of Cambridge’s global publishing and 50% of its sales. He now works with businesses on digital aspects of the industry. He is chairman of BIC, and of EDItEUR’s ONIX International Steering Committee.

The Bookseller London Book Fair Daily – Wednesday 18 April 2007

High Noon on The High Street

It isn’t directly the internet or eBooks which are the big threats for high street booksellers. They may just run out of books to sell, says Michael Holdsworth.

Much has been written about the difficulties facing the traditional bookseller – ‘unfair’ competition from the supermarkets, infinite range at Amazon, secondhand at AbeBooks, internecine discount wars, decreasing footfall, and pumped-up property leases.

The market for books isn’t growing as it should. Consumer research suggests that we have the wrong kind of young people, who reject the notion of reading books for recreation and leisure. Or even of using books for information and study. Today’s under-thirties – who ought by right to be tomorrow’s hardcore bookbuyers – live out their lives on the playing-card screens of mobile phones, preferring to interact online with the lean-forward social networks of Myspace, Flickr and Facebook. Inveterate multi-taskers, they listen to their iPods and text their friends, while watching television with laptops, not books, on their knees. For many students, information which is not online simply doesn’t exist, to the dismay of their so-last-century professors. The library is ignored, since the chances are that the book will be out on loan, deliberately mis-shelved, or will have had this week’s chapter razored out; and the bookshop shunned, where the right course books are perceived to be too expensive or rarely available. Time-rich and money-poor, they surf their always-on broadband to find roughly what they need – and preferably free (that is, ripped-off or public domain).

And if that future cultural environment wasn’t looking bad enough for bricks-and-mortar booksellers, rumblings are heard that the eBook may now be tottering out of the last chance saloon, available on mobiles and Blackberrys, or to a Sony Reader (with its magic suddenly-screen-readable paperlike ‘e-Ink’ technology) or to some other top-secret handheld iPod-like contraption, as the technorati scuttlebutt would have one believe, from Amazon, from Google, from Apple or from Sir James Dyson (pick your rumour).

But the most damaging factors powering this one-way ratchet of doom and gloom may be none of the above – directly. The critical disruption that will change the shape of book retail forever will be that booksellers will cease to be the channel for the distribution of information and non-fiction (even when it is in book form). And without that, they simply won’t have enough stuff to sell. And they certainly won’t be selling what they still can sell from stores of over 10,000 square feet as they do on Britain’s high streets today.

For most of us, the Internet is our first port of call for reference and information. We go straight to Google, we Ask Jeeves, we scour Wikipedia. What we get may not be validated content, and may not always be 100 per cent correct, but, hey, it’s free. Will today’s students – tomorrow’s shoppers – buy reference and information titles at all, let alone from bookshops? Will anyone buy maps or atlases? Watch the people on the tube, clutching their MultiMap print-outs.

What’s more we are only on the brink of some new Internet models which will change the way we all think about reading online and paid content on the web. Google and Amazon now have the largest eBook libraries on the planet. And if the Internet rumour-mill is to be believed, it’s only a matter of time before we see these collections monetised, with the full collusion of the publishers, of course. And we know that Microsoft Windows Live, which launched its public domain book search offering last year, and Yahoo, are watching and waiting in the wings.

As the physical ‘Blockbuster’ model of video rental through video stores collapses, giving way to anytime mail-order and high-bandwidth movie downloads, information book consumers will for the first time discover online subscription and rental. Why buy the book when all you want is to turn the pages for a day, or research the topic for a week? Why buy the whole thing when you only need a chapter; why buy a guide to France when all you need is Chartres Cathedral?

Amazon’s Upgrade – the first consumer eBook-and-print book bundle – isn’t yet being offered outside the USA. This path-breaking new service allows buyers of the print book to pay an additional 10 or 20 per cent on top of the print price for immediate and perpetual online-only access to the full searchable text. Publishers may think that Amazon is selling this additional access too cheaply, but there is no doubt that it is already proving a most attractive proposition. Not only does it fulfil the 1970s Martini dream of having the books you own available to you "any time, any place, anywhere . . .", it also offers customers the gratification of using the book (and remember, this is mainly about ‘extractive’ reading, not the immersive long-form narrative of fiction or biography) immediately the credit card has gone through, without having to wait for the postman.

Amazon Upgrade may prove a pivotal tipping-point for two reasons. First, because Upgrade (and other services such as Google’s Book Search) will for the first time start to encourage and facilitate really-easy online reading of book content by ordinary people, not academics, students or geeks. Amazon and Google have the reach and access to democratise this new habit in a way that specialist eBooks never will, with their often rebarbative DRM and user experiences. Some people may actually prefer this new way.

Second, we can anticipate that bundled online access for non-fiction and information titles will become the norm. It will become a sine-qua-non of this sort of publishing, exactly as online access has long been for scholarly journals, and as additional blended elements are increasingly de rigueur for school and university textbooks. Just as cars now come with radios, and hotel rooms come with TVs, it will quite simply be what bookbuyers will come to expect. That they can get into their home book collection from anywhere, whether it’s a recipe for must-have pineapple upside-down-cake while on holiday in the gite; or settling a holiday argument from The Guinness Book of Records. Pervasive GPRS on mobiles and public-access wi-fi will simply accelerate this trend. And this won’t just be an Amazon thing. There will be other aggregators, digital distributors and of course publishers providing these services. But not, easily, traditional booksellers…

So take away that non-fiction and information stock-in-trade – professional books, computer manuals, encyclopaedias, dictionaries, travel guides, DIY guides, atlases, maps, annuals, wine and cook books, almanacs, yearbooks. What kind of damage will that do to high street retail? Will only the most niche, the most specialised, the most responsive, the most remarkable – and the smallest – booksellers survive, in the most affluent cities? Such relict survivors will need to add a lot of value in service, ambience and expensive coffee as they hand-sell books as objects, as gifts, as things of beauty, as coffee-table items. Speakers at Google’s Unbound conference in New York in January introduced us to the scary concept of the non-fiction print book as ‘souvenir’ – as a permanent and tactile reminder of an information experience you’ve already had. You’ve enjoyed its immediacy and its primary utility online; now own the physical book as memento, as curio. But the owning bit is optional.

Is High Street book retail holed below the waterline? Or will the BA's new initiatives (at Godalming etc.) bring results in time for our booksellers to reinvent themselves? They probably don’t have long.

This article is covered by a creative commons licence.

Michael can be reached via email at the hard to forget michael@michaelholdsworth.com

Seoul's Youngpoong Bookstore

In my ignorance, there were many things that surprised me in my visit to Seoul last week. The city's infrastructure from the immaculate and extensive subway, some incredible architecture, to the lack of potholes in the wide boulevards that course through Seoul, there was a lot to admire.

Since we were hosted by publishers, our hosts were obliged to ferry us through one of their primary bookstores which proved similarly impressive. Located in downtown Seoul the Youngpoong Bookstore in Gwanghwamun, is large. Approximately 75,000 sq feet large - on two floors.

In a store this big, they can afford to carry as many as a million titles and 'every classic Korean book ever published'. Some of this may be marketing hype but in our visit the store seemed a poster child for those who don't believe print is dead.

A mostly open layout with flat tables covered with stacks of books, the store didn't feel overwhelming despite its size. It was also full of customers - which was perhaps the most interesting aspect. We visited in the middle of the day and there was easily 500 people in the store.

Their English language section was larger than many independent bookstores in the US (and if you look closely at the photos they carry an eclectic selection). The store also had a Japanese book section that was smaller but also impressively sized.

Clearly, print isn't yet dead in Korea; in fact, it is robust. YoungPoong has one other superstore of similar size in Seoul but their main competitor (with a total of 18 stores) has an even bigger store located a half mile from the store we visited. So arrogant are they in their market position that they could afford to close their mega store for six months to renovate.

In terms of book selection, other than the translated Korean titles many of the books throughout the store were recognizable from UK and US titles. There were few hardcovers and I noticed that their covers were all highly graphic and colorful no matter the subject. While predominantly a bookstore, the lower level included a restaurant, coffee shop, software and gaming products and an event space. All in all, a very impressive operation.

MediaWeek (Vol 2, No 42): GBS Frankfurt Panel, Libreka, FTC

In the waning Friday of the Frankfurt bookfair there was a contentious, apparently somewhat 'anti-google' discussion of the Google Book Settlement as reported by Richard Nash on the fair's blog:

The impact of the Google Book Settlement, in whatever form it might eventually take, promised to be one of the most controversial panels at this year’s Fair and the participants, especially Prof. Roland Reuss, author of the Heidelberg Appeal, a vehement critique of the Google scanning project, did not disappoint. He denounced as “garbage of hysterical propaganda” the claims by Google that they were enhancing access, maintain that “if you want to finance production, you have to shelter the ones who produce,” not those that consume, and that moreover any student who is completely dependent on the Internet for “must be stupid.” .... Reuss was largely unmoved. “It has always been possible for scholars to get the information,” he said, “since the 5th century.” He believes that the focus on access is inappropriate, “fetishistic,” and that the true issue with scholarship is to produce, not to access.

Reuss' comments seemed to be as much against the internet as against the issue of copyright, nevertheless there appeared to be some in the audience who applauded his commentary. The panel discussion sits neatly as a bookend to Chancellor Merkel's per-Frankfurt oration in the perils of the Google Book Settlement and the institution of German copyright. Curiously not a subject I would have expected a head of state to draw attention to but then perhaps the subject was thematic with respect to the opening of the fair. Richard noted the German Bookseller and Publisher supported site Libreka which was launched three (possibly four) years ago (PND) to great fan fair and has managed to amass 120,000 books available for full-text search. Libreka was created to provide a platform for German published full-text content and continues to announce content and publisher deals. Through the significant discussion of Merkel's comments - where they valid, where they informed for example, no one mentioned Libreka which speaks to its' irrelevance and lack of traction. A review of Libreka's web traffic report seems to support the last point. The Börsenverein is both the operator of the Frankfurt bookfair and the 'publisher' of Libreka and perhaps this relationship suggests a more practical motivation for Merkel's copyright comments. The Interactive Ad Bureau has asked the FTC to rescind their recent statement on blogger disclosure statements saying (Reuters),

"What concerns us the most in these revisions is that the Internet, the cheapest, most widely accessible communications medium ever invented, would have less freedom than other media," said Mr. Rothenberg, "These revisions are punitive to the online world and unfairly distinguish between the same speech, based on the medium in which it is delivered. The practices have long been afforded strong First Amendment protections in traditional media outlets, but the Commission is saying that the same speech deserves fewer Constitutional protections online. I urge the Commission to retract the current set of Guides and to commence a fair and open process in order to develop a roadmap by which responsible online actors can engage with consumers and continue to provide the invaluable content and services that have so transformed people`s lives."

Google launched or re-launched their on-line bookstore that will initially contain 500,000 titles. Some commentators have gone so far as to suggest that Amazon.com - absurdly - is smoke. (Guardian):

Editions is set to launch in the first half of 2010, potentially giving readers in America and Europe access to around half a million titles including best-sellers and back catalogue books. Crucially, the store will be compatible with a number of devices - including mobile phones, computers and ebook readers - that could allow it to market services to millions of people worldwide.

Under Google's plans, readers will be able to download texts straight from Google Books website, or from the websites of book retailers or directly from publishers who choose to work with the Silicon Valley company. Executives said they are targeting partnerships with major retailers such as WH Smith and Blackwell - many of which already have existing partnerships with the site.

London Calling (and a Theft.)

I will be in London for the Bookfair next week and if you are also there please let me know and we can get together. For those interested I can expand on what we are doing at Mywire.com. For now a little LBF story. 

Several fairs ago, I was returning to our booth, which was on the upstairs balcony at Olympia from a meeting and I noticed two individuals walking behind the row of publisher stands. This immediately struck me as odd and I even said to the person I was with. "I wonder what those guys are doing". 

Ordinarily our booth was closed at the back however, one of our senior executives (we'll call him CH) had been horsing around and had pushed one of the panels out of the back wall of the stand. As a result, our storage area was completely open. As I continued towards the stand, I saw one of the guys come from behind our booth with a shopping bag which he had not had with him before. Smelling a fish, I moved towards him and started following him down the long stairway that joined the balcony with the main floor. The gent was now alone as his friend had gone off in another direction. As I came up next to him I looked in the bag he was carrying and there was a handbag. So I said to him, "that's a lovely handbag is it yours? I don't think he understood English but he did realize he needed to make a run for it. So he took off down the stairs with me in pursuit through the main floor of the fair towards the back. He dropped the shopping bag mid-way which I grabbed and continued to follow him. 

I was of two minds about stopping him; I was very worried he had a knife (and I have some experience in that area) so I let him escape out the back door. As I was running through Olympia in pursuit, people politely stepped out of our way which I thought was quite gracious. But no one offered to help nor did anyone ask me what the fuss was about. 

When I got back to the stand, our staff were in some agitation. Apparently, someone had lost their handbag with their wallet, passport, house keys and probably some make-up, so I calmly returned the bag to an eternally grateful Canadian.

UK Retail Magazine Distribution Upheaval

The Guardian reports (and Dawson confirms) that Frontline a joint venture of three magazine publishers has decided not to renew their distribution agreement with Dawson Holdings. The agreement that covered approximately 1,000 magazine titles that were distributed to newstands, agents and stores across the UK will be split between Smith News and Menzies. While the change will not happen for 12mths some observers are suggesting a duopoly may not be in the best interests of the market.

Dawson Holdings provides distribution for various types of media content including distribution into the UK library market. The company indicated that this contract is worth £116 million and compares to total revenues for Dawson News of £690 million. Since the contract still has 12mths to run the company is in the process of determining its options.

Publishers in many markets are looking for improved efficiency and this situation in the UK is another example of that. As the Guardian writes:

The move is part of an efficiency drive by Frontline, jointly owned by Bauer Media, the FHM publisher, Haymarket, whose titles include the advertising industry bible Campaign, and BBC Magazines. In common with other publishers, they are trying to cut costs by reducing the number of local and regional wholesalers used to deliver titles to the 55,000 retailers in the UK that stock them.

Frontline and its competitors, which include Comag and Seymour, deliver from their printing presses to regional warehouses owned by distributors. The industry used to be dominated by a network of local and regional distributors, many of which had monopolies in certain parts of the country, but in recent years the big magazine companies have tried to rationalise their distribution operations.

In the US, readers will be aware of a similar set of circumstances involving Anderson News and Source Interlink which sought to extract more money from publishers for distribution. With a declining marketplace and increasing costs publishers and distributors are aggressively looking for efficiencies and consolidation -thereby spreading costs across more publications - is a viable option. Whether this places too much market power in the hands of SmithNews and Menzies remains to be seen.

Pub Fight with BookNet Canada

One of the more entertaining and interesting presentations at the Supply Chain Interests Meeting in Frankfurt this year was one by Michael Tamblyn of BookNet Canada. He spoke about several things but the one subject that was most interesting to me was a development project that his team devised that can help junior staff members learn how to make accurate sales and demand forecasts. The 'game' PubFight was initally tested with a small group of publishers but was so successful that it has been expanded to include students in publishing programs as well as some booksellers.

While the principles are core to under standing how planning works effectively the tool was constructed so that individuals or teams can 'play' each other and the team that maximizes sales while minimizing costs wins over a period of time. In the first version of this program the BookNet Canada group used real sales data for real titles over several months. In the version for publishing education programs, the tool can be loaded with historic data to compact the - say four months, of selling time into a week of elapsed time.

I hounded Michael until he finally answered my five questions on Pubfight.

1. You spoke at Frankfurt about two different initiatives but it was the PubFight which caught my interest. Can you explain the program?

BookNet Canada is an agency tasked with supply chain and technology innovation, so our primary focus is service delivery -- point-of-sales tracking, process improvement, EDI, standards and the like. During a series of meetings with heads of some of our larger publishing houses two years ago, I started to hear a recurring theme that went something like this: "Our tendency in publishing is to hire passionate, well-read arts graduates who can communicate well about books. But we need people who can combine their love of books with an understanding of the numbers behind those books, people who can forecast sales, assess opportunity or analyze sell-through and stock position in real time. How do we build those skills for the people we already have? How do we make sure that people joining the industry have those skills when they arrive?" That request -- to get people familiar with the numbers behind the industry -- was the genesis of PubFight. We whipped up a quick in-house version, tried it with staff and a few guest-stars from the publishing community last fall, and turned it loose this year.

PubFight is basically fantasy publishing. It's fun, competitive and only accidentally educational. At the beginning of the (real) selling season, leagues form up, usually co-workers or students in a publishing program, sometimes competitors and real-life rivals, about 8-12 per league. It all starts with the auction, "Fakefurt". Each person gets a fake budget to acquire the real titles that are going to hit the shelves that fall. Everyone has to fill a list of fiction, nonfiction and juvenile/YA titles. Once the list is built, each player has to forecast initial print runs and pay for them. Then, as the books hit the street, you accrue the (real) sales on your titles as long as you have enough (fake) stock to cover it. You can reprint if you need to, with real-life lead times and unit costs. The most profitable house at the end of the season wins.

On one hand, completely frivolous. But on the other, it is encouraging people to do some analysis, take risks, and make mistakes without putting their jobs or the firm's money at stake. Along the way, they build an understanding about how books sell that could take years if they were just learning by experience. Both publishers and some publishing educational programs are using PubFight.

2. How do they use it? What about retailers?

Every publisher is different. For some, it's pure team building. For one large house, they excluded their own titles from the auction in order to deepen their understanding of what the competition was doing. For some of our small press players, it's a chance to look at how the more commercial, mass market end of the industry behaves. In all cases, whether they intend it or not, it's helping them become more familiar with forecasting, sell-through analysis, competitive title analysis and the other techniques that publishers need throughout their organizations.

At the colleges and universities, it's often the students' first look at how books actually sell, which can be a real eye-opener. It takes them right from theory to practice: How much is a book worth? How can you tell? To what degree is the past a predictor of the future? And it puts them in some remarkably true-to-life scenarios, like when the book that you bought for nothing becomes a runaway bestseller that you can't keep on the shelves. With schools, we can also run lightning rounds, where we run a complete past season in a couple of weeks, with a new week of data dropping every couple of days. Much easier to fit into an existing curriculum.

We see retailers as the next stop for PubFight. One of the biggest challenges faced by store and chain managers is identifying new talent. Which of the people working on the floor has the aptitude to become a buyer? Who can look beyond their own interests to predict what book-buyers are going to be interested in? It's reasonably easy if you're a small independent, but much harder if you are spread out across multiple stores or in a chain. This might help junior booksellers start to get a sense of how the industry works at a larger scale, and pick up some tips about the demand for different kinds of books along the way. It would also help senior managers get a sense of who has a knack for picking winners.

3. How do you see this program expanding? Is there are more practical implementation of PubFight – can the tool be used in actual forecasting?

It's more about encouraging the practice of forecasting than becoming a tool for forecasting. At the same time, we're interested to see if the positions taken by publishers and retailers at auction and on print-runs can act as a lightweight, EasyBake prediction market for future sales. In a frivolous and non-serious way, of course.

4. Are you considering licensing this tool outside Canada? It would be great if you had a Flash version of your Frankfurt presentation to explain it in full to publishers and retailers. Is this under consideration?

It's a possibility, if we can find a licensing model that makes sense. It does require a direct connection to a continually updated source of point-of-sales information, which limits the pool of licensees somewhat. In the meantime, this might just be one of those things that makes it worth a trip north, right along with colourful money, free healthcare and baroque parliamentary politics. When we get some time, we'll try to get the Frankfurt presentation online and let you know when it's available.

5. Do you have any development plans for PubFight?

This is a sideline thing for us, an experiment that has escaped the lab. To the extent that we put more resources against it, the focus will probably be on things that help it scale on its own -- easier set up, self-administration -- and resources that help the educational/professional development focus: demos, sample analysis and training tools for students and junior staff. But the user community is quite vocal, so they are sure to have a few ideas of their own.

Michael - Many thanks. He can be reached at mtamblyn @ booknetcanada.ca

A&R Installs First Espresso Book Machine in Australian Market

Angus & Robertson Australia's largest book retailer is heading a group that will place up to 50 Espresso Book Machines in their stores over the next two years. A&R says they will initially offer 20,000 mainly Australian hard to find and out of print titles but expect that title list to exceed 100,000 over the next few years.

The EBM has been mentioned here before (particularly in its implementation in Canada) and the machine continues to roll out steadily in the US. This implementation in Australia could be transformative because of how the Australian market works. The three partners in this effort; A&R, Central Book Services and EBM may have the market power to fundamentally change the book market in Australia.

Firstly, because the market is relatively small there the market for titles written by and for the Australian market is quite small (somewhat similar to Canada); therefore, sheer economics prevent a broad based industry. Implementing an on-demand solution could lower the profit threshold considerably resulting in a more vibrant indigenous publishing program. Secondly, the Australian market is seen as an important but secondary market for US and UK publishers. As a result, decisions are not always taken with respect to the Australian market by overseas corporate offices that are in the best interests of the Australian market. For example, decisions related to price or availability. Sometimes a title is made available only via the foreign entity or Amazon.com because the local publishing division can not promise a market for the title. (Some of these issues are far less a problem than they used to be).

Thirdly, particularly in education and professional publishing the unit sales levels of many titles can be counted in the tens or hundreds. These levels are simply not high enough to stock locally. So if orders are placed with a local publisher the delivery dates could be months rather than days because the title has to be sourced from the overseas corporate parent. The sad thing is many customers (university booksellers and libraries) bypass the local publisher and buy from B&T or Amazon. From these vendors, the title can be delivered in days and yes, that's air freighted in with costs added.

Implementing EBM can start to solve some of these inefficiencies in the Australian bookseller and publisher market. In the process, revenue that had been going overseas might return to local suppliers and publishers - those owners of the local publishing rights - and the total market might become more expansive delivering a much wider inventory of products than could be conceivable today (or yesterday).

Those interested in learning more about this initiative should contact Central Book Services especially if you are interested in adding your titles to the inventory. Contact Warren Broom on 03-92107804 or wbroom @ centralbookservices.com

Sydney Morning Herald

Melbourne, City of Literature

Sydneyites (namely my cousin) used to say the only good thing to come out of Melbourne was the Hume Hwy. Unfair and untrue and in reflection of its world status, the city has been named a City of Literature (The Age).

Three days before the opening of the Melbourne Writers Festival, UNESCO has named Melbourne as its second City of Literature. Edinburgh became the first in 2004. The United Nations' cultural arm responded to an ambitious bid by the State Government that has as its centrepiece the establishment of the Centre for Books and Ideas at the State Library of Victoria. Arts Minister Lynne Kosky said the decision was confirmation of the value of a lot of people who have been working in the literature industry - writers and publishers and those who support writing and publishing.

Melbourne is a great place and this is well deserved in my view. Thanks to my Australian stringer for the tip.

Nielsen BookData NZ Sets Milestone

Good news from New Zealand, all nine New Zealand booksellers voted in Nielsen BookData's NZ Booksellers Choice Award for book of the year. As they note, "For the first time in the history of the Nielsen BookData New Zealand Booksellers' Choice Award, several titles received precisely the same number of nominations, making it impossible to create a shortlist of four titles." The seeming statistical impossibility was left unexplained by the data aggregator/market researcher. As a solution, the company decided to create a "long short list" of possible winners. The list amounts to eight titles and the sheer enormity of the task required of Booksellers to make the actual selection is likely to induce rioting.

In fairness, here is the list:

- A Nest of singing Birds: One Hundred Years of the New Zealand School Journal by Gregory O'Brien, published by Learning Media
- Bill Hammond: Jingle Jangle Morning by Jennifer Hay, published by the Christchurch Art Gallery
- Edwin and Matilda: An Unlikely Love Story by Laurence Fearnley, published by Penguin Books NZ Ltd
- Mau Moko: The World of Maori Moko by Ngahuia Te Awekotuku, published by Penguin Books NZ Ltd
- New New Zealand Houses by Patrick Reynolds and John Walsh, published by Random House New Zealand Ltd
- New Zealand's Wilderness Heritage by Les Molloy and Craig Potton, published by Craig Potton Publishing
- Ribbons of Grace by Maxine Alterio, published by Penguin Books NZ Ltd
- Soundtrack: 118 Great New Zealand Albums by Grant Smithies, published by Craig Potton Publishing
- The Road to Castle Hill by Christine Fernyhough with Louise Callan, published by Random House New Zealand Ltd

(At least they are books and not rulers - which is an inside joke that only my past colleagues will get).

Sunday Links: London, Sex and Origami

At the NYTimes Sarah Lyall takes a literary tour of London in 36hrs. She missed Dickens' house. And if you are there for 48hrs visit Sir John Soane's house (it's free) and it is an incredible house and collection. He was an architect by profession but a patron, etc.
From Lyall's article:

But it is better to visit, if only for the joy of seeing the landscape of your imagination come to life. How thrilling to happen upon Pudding Lane, where a bakery mishap led to the Great Fire of 1666, after reading Pepys’s account in his diaries. Or to wander along Baker Street, where Sherlock Holmes once fictionally solved the unsolvable. Walk across London Bridge and gaze down, toward Southwark Bridge: this is the stretch of the Thames where Dickens’s sinister characters dredged up corpses in “Our Mutual Friend.”

In my early fun-filled days at Bowker (contrasted with the later years) we used to joke about publishing a BIP/sex & erotica edition since a) there were many titles in the database under those subjects and b) we knew it would sell. It's probably a good idea it remained a joke but Rupert Smith in the LATimes reflects on his experience writing and selling titles in this active publishing segment.

The fact that erotica sells so much, and so widely, suggests that it's really just like any other type of genre fiction -- doing a job for an audience that knows what it wants and where to get it. Crime, horror, sci-fi and romance authors set out their stalls in very similar fashions, offering a mystery, or a fright or a flight into fantasy. The porn writer's offer is just as simple: I'll deliver two good orgasms per chapter (or one, for readers over 40), along with a rattling good plot that will get you to the next sex scene, some likable characters and a big dollop of humor.

I found it interesting that two traditional print based travel map publishers are battling over who owns the rights to maps that use the ancient art of Origami. Am I going to have to consider how I fold my mapquest printout? Link.

Compass, which produced the official map for the Athens Olympics and is hoping to produce the official one for Beijing, was recently granted European patents for the maps. The case comes amid concerns about the growing cost of commercial litigation.

So, Compass (who are fighting Langensheidt) got a patent for an origami technique...?


Things aren't going so well for the owner of Harlequin. Torstar announces they are cutting 160 jobs and taking a restructuring charge of $21mm. These reductions will all be in the newspaper division (as you might expect). Link

Territorial Rights Aren't Fair (Dinkum)

Henry Rosenbloom is an Australian publisher as well as well known commentator on media and publishing matters impacting the Australian publishing market. As a publisher in a market which has traditionally represented the icing on the cake for many UK based publishers he has a perspective on the manner in which territorial rights are auctioned. The entire system is an anachronism based on the pseudo-political "commonwealth" but finally leaks are starting to appear in the edifice.

It is an interesting post and perhaps his most interesting point is that he blames the current territorial rights framework for harming the Australian publishing market. No doubt the real changes will occur when e-Book versions are universally available; that will make traditional 'territorial' right hard to sustain. From his post:

In recent years, despite the continuation of neo-colonial rule from London, an insurgency has emerged: Australian publishing has developed a rights-buying culture. Many houses, large and small, now look to acquire local rights in US titles. (Our own company has been prominent in this area.) Often, the books they’re interested in are of relatively little interest to UK houses; but, equally often, the UK refuses to abandon its hard-line position, because it doesn’t want to set an unwelcome precedent.

The galling thing is that Australia often understands US books better than UK publishers do — and that, when Australian houses do manage to acquire local rights, they often publish the books with verve and commercial success. They print substantial quantities, publicise the books professionally (sometimes bringing the author out for a publicity tour), and often create a market for an author that would otherwise never have existed. And they do this while paying a market price for the rights, and higher, domestic royalties to the US publishers and their authors.

(Thanks to my Australian Stringer for the lead).

Borders UK

There seems to be a revolving door at the offices of Borders UK. Last week the company announced that Commercial Director David Kohn, who was bought in from W H Smith at the end of 2006 would leave the company in April. Kohn's had responsibility for buying and marketing and hence this is possibly a more critical loss than the loss several weeks ago of the CEO David Roche.

Borders UK was purchased last year (from Borders US) by ex-Pizza Express founder Luke Johnson. Johnson is also currently chairman of UK's Channel four television. It is probable that philosophical differences with the Chairman on store merchandising, negotiation and store closings have had something to do with both departures.