How much publishers spend and where they spend it with respect to technology and services is a hard question to answer. If, like me, you've also been stumped by this set of questions you may have been looking to benchmark your technology expenses, estimate an addressable market size or to determine whether the way you manage your internal costs is best or worst in class - just to name a few. It's a conundrum that other industries seem to have solved with their regular bench marking studies and surveys regarding technology spending. With our industry facing significant transition with respect to the importance of the role of technology in our business success, I would expect senior management would be actively seeking more understanding of how effectively and efficiently they were addressing their technology spend.
I am attempting to determine if publishers are interested in learning more about technology spending in the industry and to understand whether publishers would be interested in participating in a benchmark study. If you are interested please email me: email@example.com and we can set up time to discuss it. As a first step, I have created a draft of the software technology landscape and I am also interested in hearing about additions and corrections to this draft (via email)