Monday, June 04, 2012

BookExpo Week: Education Sessions of Interest

Some of the many interesting sessions at the Book Expo conference here in the big smoke this week.  (Full Program)

Raise Your Revenue & Increase Your Profit Margins With Direct-To-Consumer Sales

Date: Monday, June 4 9:30 am - 10:20 am
Location: 1E04
Author/Participant: Don Leeper (Founder ) BookMobile
John Oakes (co-publisher) OR Books
Keith Shay (CEO) Ware-Pak
Molly Koecher (Vice President & General Manager) Cartech, Inc.
Direct To Consumer Sales (DTC) are an indispensible sales option for publishers who want to be successful. Savvy publishers can take advantage of Direct-To-Consumer Sales and look forward to an increase in earning potential and establishing social relationships with a target audience for future sales. By selling directly to the consumer, publishers earn the full retail price of their products, which translates into higher profit margins. As a publisher, each time you reach out and make a connection to your consumer directly, it builds your brand, utilizes the reaching-readers strategy, and can create a loyal audience for future titles and products. This informative and educational session will help publishers learn how to fulfill online ebook sales and the logistics of print fulfillment. Also included are the secrets to creating a successful promotional marketing campaign, building a consumer-focused website and how to take full advantage of Print on Demand (POD). 

Protecting Your Titles - Building Out The Digital Rights & Permissions Marketplace!

Date: Monday, June 4 11:00 am - 11:50 am
Location: 1E04
Author/Participant: Bill Manfull (Sales Director)
  Michael Healy (Executive Director, Author & Publisher Relations)
  Robert Kasher
  Dick Stahl (Managing Director)
The next digital frontier in publishing will focus on Digital Rights and Permissions! This exciting and informative session will focus on presenting a hands-on practical guide to protecting published works with the digitalization of Rights and Permissions. Publishers will learn exactly what the benefits are to having proper Digital Rights and Permissions in place for their titles. Learn how to handle legacy contract digitalizing and why making this a priority is so important in today's downloadable mobile environment. Publishers who want to successfully enter the online marketplace should be integrated into the Book Industry Study Group's controlled rights vocabulary for Onix3 metadata and this will be covered in detail during this session. 

The Changing Face of E-Book Reading: Presenting Trended E-Book Consumer Data, 2009 - 2012

Date: Tuesday, June 5 9:00 am - 9:50 am
Location: 1E16
Author/Participant: Len Vlahos
Peel away both the hype and the cynicism and find out how consumers are actually using e-readers and consuming digital content. Presenting results from the third volume of the Book Industry Study Group's (BISG's) Consumer Attitudes Toward E-book Reading survey, Len Vlahos will provide a window into the mind of an e-book consumer. From e-reader preferences to price sensitivity, learn what end users really think today, and how this thinking has changed over the past three years.

The Current Size of U.S. Book Publishing: Exploring Shifts (2008-2011) Across Format, Category and Channel

Date: Tuesday, June 5 - 2:00 pm - 2:50 pm
Location: 1E11
  Dominique Raccah (CEO and Publisher) Sourcebooks
  Angela Bole
  Kelly Gallagher (VP of Publishing Services) RR Bowker
  Tina Jordan (Vice President) Association of American Publishers
In 2011, BookStats a joint venture between the Association of American Publishers and the Book Industry Study Group revolutionized the way the book industry looked at its own data. For the first time, publishers, booksellers, and other stakeholders benefited from an accurate sizing of the entire book ecosystem based on a heralded new methodology. Now, in 2012, BookStats is back, bigger and better than ever. In addition to data across three angles format, category, and channel the new edition will include a deeper dive into category analysis along with individual company benchmarking. In this session, members of the BookStats Steering Committee will reveal topline results from BookStats 2012 and discuss the importance of good data to the entire industry. 

Digital Show & Tell

Date: Thursday, June 7 - 9:00 am - 12:00 pm
Location: 1E12/1E13
  Presenter(s):  Book Industry Study Group
At Digital Show & Tell, developed by the Book Industry Study Group (BISG) and sponsored by BookExpo America (BEA), participants will "Speed Date" up and coming projects in the e-book, e-reader, digital book and digital content space. How it works: Over the course of four hours – punctuated with coffee breaks, of course! – eighteen demonstrators will elevator pitch their innovative digital projects to a small group of participants for 5 minutes. Once time is up, the participants will rotate to a new demonstrator. When all’s said and done, participants will have "dated" eighteen exciting new digital projects and voted for their favorite! Digital Show & Tell is for anyone in the book publishing industry that wants to get up close and personal with new technologies and talk directly with the people who created and use them. Separate registration is required through the BISG website for this innovative, experiential program. Visit for more information. There is an additional $25 fee to cover the cost of refreshments. Please note: all participants are also required to have a BEA badge to attend. BISG will ask at registration whether or not the person already has a BEA badge

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