Pan Am in Tehran

Yes, if you look closely there is a person in there and it's me.  Sitting in row 2; approximately, and just about to depart the plane which is on the tarmac at Tehran International airport.  Over the northern summer in 1972, I got to travel with my Dad back to the UK (from New Zealand) where he left me and went on to Columbia Business School for the summer.

There are four photos in this sequence which also includes a full length image of the entire plane set against a brilliant blue sky, and seeing that Pan Am 747 brings back a lot of memories.  This jet named Clipper Pacific Trader was with Pan Am from 1971 (when it was delivered) to 1984 but at one point it was loaned (oddly) to Iran Air.  Interesting that we were flying on an almost new aircraft at the time and Jumbo jets were still very new generally.  People used to come to the airport to see them!

Naturally, through the power of the internet you can trace this aircraft's entire history all the way to the bone yard in Arizona where it now sits on blocks.  Everything has been removed including the wings and the fuselage and it just sits there like a beached whale. 

Another weekly image from my archive. Click on it to make it larger.

In addition to the images I've posted on PND, I have now produced a Big Blurb Book: From the Archive 1960 -1980 of some of the images I really thought were special.

MediaWeek (Vol 5, No 27): Julian Barnes, eTextbooks Anyone? Inheriting eBooks + More

Julian Barnes writing in the Guardian about his life as a bibliofile:

By now, I was beginning to view books as more than just utilitarian, sources of information, instruction, delight or titillation. First there was the excitement and meaning of possession. To own a certain book – one you had chosen yourself – was to define yourself. And that self-definition had to be protected, physically. So I would cover my favourite books (paperbacks, inevitably, out of financial constraint) with transparent Fablon. First, though, I would write my name – in a recently acquired italic hand, in blue ink, underlined with red – on the edge of the inside cover. The Fablon would then be cut and fitted so that it also protected the ownership signature. Some of these books – for instance, David Magarshack's Penguin translations of the Russian classics – are still on my shelves.

Ten reasons students aren't actually using eTextbooks (Edudemic):

When e-textbooks were first introduced, they were supposed to be the wave of the future, and experts thought we’d see e-reader-toting students littering college campuses, and of course being adopted in droves by online university students.

But they haven’t taken off quite as expected: according to market research firm Student Monitor, only about 11% of college students have bought e-textbooks. So what happened? Here, we’ll explore several reasons why students aren’t yet warming up to the idea of e-textbooks today.

 Amanda Katz on NPR asks whether your grand children will inherit your eBooks (NPR):

In the age of the e-book, the paper book faces two possible and antithetical fates. It may become something to be discarded, as with the books that libraries scan and cannibalize. (In the introduction to another book, Unpacking My Library: Writers and Their Books, Price mentions the severed book spines that hang on the wall at Google, "like taxidermists' trophies.") Alternatively, it may become a special object to be preserved and traded. My grandfather's copy of War of the Worlds obviously falls into the second category — but very few of the millions of books published since the mid-19th century are ones you'd want to own. If Amazon has a "long tail" of obscure but occasionally purchased titles, the tail that goes back 150 years is near endless and thin as thread.

Meanwhile, the kind of "serial" book sharing (as Price describes it) that occurs over time is giving way to simultaneous, "synchronous" sharing. With the Kindle, you can see what thousands of other Kindle readers are highlighting in the book you're reading — a fairly astonishing innovation. But the passage of books from hand to hand, gathering inscriptions along the way, is not part of the e-book economy. Will your grandchild inherit your Kindle books? No one knows, but given password protection and the speed at which data becomes obsolete, that seems highly unlikely.

Real time language translation for in-class lectures is tested in Germany and could expand their pool of foreign students$  Maybe the could work on comprehension next (Chronicle):

The translation system could be an essential tool in making Karlsruhe and other German universities more attractive to international students, perhaps even allowing them to eventually abandon language requirements if it proves reliable enough.

Many students, in Germany and elsewhere, are also interested in translating from English into their own languages, especially Chinese, Mr. Waibel adds. “There’s tremendous potential for this,” both in classrooms and more generally, he says.

Even students who feel comfortable in the language in which a lecture is being delivered have said they find the automatic translator useful. Some have said they find that having a transcript in German helps improve their German and allows them to better follow a lecture, even if they don’t use the translation component.

Here's proof there's always a silver lining.  Sometimes in lace and satin.  And naughty.  (Observer):

"Once women see that sex shops are clean and then they visit again. Once they feel comfortable and realise that they are not the only people in the world trying to do something different they start asking the questions they would have asked years ago if they realised there was someone to ask."

Lesley Lewis, who first worked as a dancer in Soho in 1979 and now runs the famous French House pub, said the new generation of visitors were a welcome addition.

"Soho was always a place where people could be themselves. In the past it was gay men holding hands and if now it's women going to sex shops after reading Fifty Shades of Grey then that can't be a bad thing. Long may it carry on like that," she said.

From Twitter:

The Library of Congress curates 88 books that shaped America http://j.mp/Lc7bfU

Lectures go digital. NYTimes

The World's 54 Largest Book Publishers, 2012 PublishersWeekly 

OCLC & EBSCO Develop Partnership Offering Interoperability of Services 4 Libraries and Increased Options for Discovery Press Release

Making Your Metadata Better: AAUP Panel Presentation - M is the New P

(Video of this presentation here)

The last time I was asked to speak at an AAUP meeting was in Denver in 1999 and naturally the topic was metadata. As I told the audience last week in Chicago, I don’t know what I said at that meeting but I was never asked back!  I am fairly confident most of what I did say in Denver still has relevance today, and as I thought about what I was going to say this time, it was the length of time since my last presentation that prompted me to introduce the topic from an historical perspective.

When ISBN was established in the early 1970s, the disconnect between book metadata and the ISBN was embedded into business practice.  As a result, several businesses like Books In Print were successful because they aggregated the collection of publisher information, added to this some of their own expertise and married all this information with the ISBN identifier.   These businesses were never particularly efficient but, things only became problematic when three big interrelated market changes occurred.  Firstly, the launch of Amazon.com caused book metadata to be viewed as a commodity, Second, Amazon (and the internet generally) enabled a none too flattering view of our industry’s metadata and lastly, the shear explosion of data supporting the publishing business required many companies (including the company I was running at the time, RR Bowker) to radically change how they managed product metadata.

The ONIX standard initiative was the single most important program implemented to improve metadata and provided a metadata framework for publishing companies.  As a standard implementation, ONIX has been very successful but the advent of ONIX has not changed the fact that metadata problems continue to reside with the data owners.

More recently, when Google launched their book project a number of years ago it quickly became apparent that the metadata they aggregated and used was often atrocious proving that little had changed since Amazon.com had launched ten years earlier.  When I listened to Brian O’Leary provide a preview of his BISG report on the Uses of Metadata at the Making Information Pay conference in May, I recognized that little progress had been made in the way publishers are managing metadata today.  When I pulled my presentation together for AAUP, I chose some slides from my 2010 BISG report on eBook metadata as well as some of Brian’s slides.  Despite the 2-3 year interval, the similarities are glaring.

Regrettably, the similarities are an old story yet our market environment continues to evolve in ever more complex ways.  If simple meta-data management is a challenge now it will become more so as ‘metadata’ replaces ‘place’ in the four ‘p’s marketing framework.   In traditional marketing ‘place’ is associated with something physical: a shelf, distribution center, or store.  But ‘place’ is increasingly less a physical place and, even when a good is only available ‘physically’ - such as a car, a buyer may never actually see the item until it is delivered to their driveway.  The entire transaction from marketing, to research, to comparison shopping, to purchase is done online and thus dependent on accurate and deep metadata.  “Metadata” is the new “Place” (M is the new P): And place is no longer physical.

This has profound implications for the managers of metadata.  As I wrote last year, having a corporate data strategy is increasingly vital to ensuring the viability of any company.  In a ‘non-physical’ world, the components of your metadata are also likely to change and without a coherent strategy to accommodate this complexity your top line will underperform.   And if that’s not all, we are moving towards a unit of one retail environment where the product I buy is created just for me. 

As I noted in the presentation last week, I work for a company where our entire focus is on creating a unique product specific to a professors’ requirements.  Today, I can go on the Nike shoe site and build my own running shoes and each week there are many more similar examples.   All applications require good clean metadata.  How is yours?

As with Product and Place (metadata), the other two components of marketing’s four Ps are equally dependent on accurate metadata.  Promotion needs to direct a customer to the right product, and give them relevant options when they get there.  Similarly, with Price, we now rely more on a presumption of change rather than an environment where price changes infrequently.  Obviously, in this environment metadata must be unquestioned yet rarely is.  As Brian O’Leary found in his study this year, things continue to be inconsistent, incorrect and incomplete in the world of metadata.  The opposite of these adjectives are, of course, the descriptors of good data management.

Regrettably, the metadata story is consistently the same year after year yet there are companies that do consistently well with respect to metadata.  These companies assign specific staff and resources to the metadata effort, build strong internal processes to ensure that data is managed consistently across their organization and proactively engage the users of their data in frequent reviews and discussions about how the data is being used and where the provider (publisher) can improve what they do.

The slides incorporated in this deck from both studies fit nicely together and I have included some of Brian’s recommendations of which I expect you will hear more over the coming months.  Thanks to Brian for providing these to me and note that the full BISG report is available from their web site (here).

Making Your Metadata Better: AAUP 2012 Panel 

End of the Knowledge Network at the New York Times

A short piece in Inside Higher Ed two weeks ago announced the quiet demise of the New York Times' foray into online education and learning.  As reported in IHEd, Times spokeswoman Linda Zeban confirmed the news by saying "I can confirm that after July 31, Knowledge Network courses will no longer be available online,"

As I noted in 2007 (again referencing a report in IHEd) the venture looked both promising and a natural extension of their brand.  It is a pity they were not able to execute anything meaningful but then, over the past five years, the Times has had its share of issues to deal with so perhaps they can be excused (from class).

Blackboard Expands Content Play into K-12: Adds The Learning Company

Blackboard is in the run up to their annual user conference next month so expect more announcements to come but this one is significant.  Blackboard and The Learning Company have announced a partnership to integrate TLC content within the Blackboard platform which will, they hope, enable K-12 teachers to create high quality content for their courses quickly and easily within the Blackboard Learn platform.  This partnership should bolster the Blackboard presence in the K-12 space and the agreement could be interpreted as a major play into the K-12 segment. More about the integration is explained on their website here.

From their press release:

The integration, which is currently being piloted by a number of K-12 institutions and will be generally available soon, lets teachers and administrators find, use and manage more than 200,000 digital learning resources from the Learning.com catalog seamlessly in the course platform, rather than having to move between systems. The Learning.com catalog includes both free and fee-based resources from leading education publishers and individual educators that are aligned to academic standards.

With access to the rich collection of material from Learning.com—including curriculum and textbook content, multimedia, assignments, quizzes and more—teachers can design a more engaging and intuitive learning experience. For example, teachers would build a lesson plan with material from Learning.com, and make it available to students through Blackboard Learn with a "single sign on," eliminating the time and access barriers from multiple Web sites, logins and passwords. Assignments would appear directly in the Blackboard Learn gradebook so teachers can easily track student progress.

"Students are demanding new types of content to support personalized learning and, as a result, teachers need smart ways to locate and manage rich material," said Matthew Small, Blackboard's Chief Business Officer. "By partnering with Learning.com, we plan to provide our clients with access to high-quality learning tools that help students succeed – whether a district curriculum, an innovative learning tool from a trusted provider or a unique activity designed by a peer."

"Our teachers love to incorporate third party content into coursework; however, up until now, materials were dispersed across multiple sites requiring a tremendous amount of time to find appropriate resources," said Alisa Jones, supervisor of instructional resources at Clay Virtual Academy. "The Learning.com and Blackboard partnership would allow our teachers to focus on leveraging the content in their classrooms rather than figuring out access issues."

The Learning.com catalog includes a growing collection of content from premier providers like USA Today, NASA, the Smithsonian, Waterford Institute, Adaptive Curriculum, and over 10,000 learning objects created and peer-reviewed by educators. Available content covers critical educational areas including language arts, library media, math, science, technology and professional development for teachers. All of the content can be searched by subject, grade level, academic standard, and keyword.

MediaWeek (Vol 5, No 26): AAUP Meeting, Summer Reading Lists, Magazines, The Guardian's Future +More

Last week the Association of American University Presses held their annual conference in Chicago, (where I attended and made two presentations but more on that later) and there were several write-ups.  First, the organizers added a session on the last afternoon about the Georgia eReserves case and here is a blow-by-blow of the session (Inside Higher Ed):

University presses are still unhappy with the outcome of the landmark copyright case, which centered on Georgia State University's practice of duplicating book material and making it available to certain students free through the universities' electronic reserve database. That much was clear at Wednesday’s session, during which Steinman repeatedly slammed Judge Orinda Evans’s legal reasoning in the decision to a chorus of exasperated groans from a packed room of university press workers and executives.

“This is a terrible decision, it’s poorly reasoned, the result is a poor one, it’s a terrible precedent to have on the books,” said Steinman, doubling down on the AAUP’s much milder statement last month, which merely asserted that Evans’s 347-page ruling “appears to make a number of assertions of fact that are not supported by the trial record.”

But collective disdain for the judge’s reasoning in her decision eventually gave way to a general agreement among the attendees that, in order to make the outcome workable, university presses need to mend fences with another key player on their campuses -- librarians.

And from Jennifer Howard at The Chronicle an overview of the entire meeting:

Be part of the conversation, mind your metadata, and use technology as a bridge to the world: That advice animated sessions at the annual meeting of the Association of American University Presses, held here this week.

This year marks the group's 75th anniversary, and attendance hit a record high, with 787 people registered. The numbers created some logistical hassles but gave the meeting energy, too, tempering nervousness about how to feed the growing e-book market and how to convince budget-obsessed administrators that presses are assets, not liabilities.

People talked somberly about the news that the University of Missouri plans to shut down its press. But so far Missouri has been the exception, not the rule. Most presses have survived the recession and budget cuts. Some, like Princeton University Press, had excellent years, according to Peter Dougherty, the Princeton press's director and the new president of the association.

What should the kids read over summer (NYTimes)

Reading literature should be intentional. The problem with much summer reading is that the intention is unclear. Increasingly, students are asked to choose their own summer reading from Web sites like ReadKiddoRead, where the same advanced Real World Fiction category includes “The Catcher in the Rye” and “Flipped,” by Wendelin Van Draanen, which centers on divorce and kissing. Both books can be enjoyed by middle schoolers, but how will the seventh grader determine which one to pick?

The issue is further compounded when summer assignments require students to write about what they read. The problem is that the tasks assigned are at once too open and too circumscribed to be of use. What summer reading needs to be is purposeful. But how do we ensure purposeful independent reading given the low accountability of summer assignments?

Some students will happily read off a recommended-reading list (which should include a companion list of resources to support understanding). They will head to the park with Dickens or Austen under their arms, so long as they can leave the Post-it notes at home. They should be permitted this luxury, to have their teachers treat them as independent learners capable of a first dip into a classic, with no destined-to-be-unread written responses required. Doing this allows the student who chooses tougher books to say, “I didn’t understand half of it.” What better time to allow students to struggle than summer, when no one is calling on them to interpret or explain?

How's the magazine business doing you ask? (Economist)

But among magazines there is a new sense of optimism. In North America, where the recession bit deepest (see chart), more new magazines were launched than closed in 2011 for the second year in a row. The Association of Magazine Media (MPA) reports that magazine audiences are growing faster than those for TV or newspapers, especially among the young.

Unlike newspapers, most magazines didn’t have large classified-ad sections to lose to the internet, and their material has a longer shelf-life. Above all, says David Carey, the boss of Hearst Magazines, a big American publisher, they represent aspirations: “they do a very good job of inspiring your dreams.” People identify closely with the magazines they read, and advertisers therefore love them: magazines, says Paul-Bernhard Kallen, the chairman of Hubert Burda Media, a large German publisher, remain essential for brand-building.

Also from More Intelligent Life (Economist Family) a look at The Guardian newspaper and how it might survive (I thought it was).

In terms of reach and impact, the Guardian is doing better than ever before. But its success may contain the seeds of its demise. Its print circulation is tumbling. In October 2005, boosted by a change to the medium-sized Berliner format, the average daily circulation was 403,297. By March 2012 it was down to 217,190. Those figures are not quite like-for-like, as the Guardian has sworn off the Viagra of giveaway copies and overseas sales (which tend to be counted less rigorously); but they are still bleak. Saturday sales remain sturdy, at 377,000, but, on a typical weekday, only 178,000 people buy the Guardian, while millions graze on it for nothing on their screens. In the financial year 2009-10, the national newspapers division of Guardian Media Group—which also includes the Observer, Britain’s oldest Sunday paper—lost £37m. The following year, it managed to cut costs by £26m, and still ended up losing £38m. In May, Rusbridger told me he was expecting a similar loss for 2011-12. So, for three years running, the Guardian has been losing £100,000 a day. This is not boom or bust, but both at once: the best of times, and the worst of times. 

At the Open Weekend, one event looked at whether journalism was a second-rate form of writing. In the audience of 50 or so was the white-haired figure of Nick Davies, taking a breather from his investigative duties. When the conversation turned to long-form journalism, he spoke up, sounding exasperated. “In 20 years’ time,” he said, “there won’t be any newspapers left to do this. All these millions of hits won’t pay our salaries. The internet is killing journalism.”

And from my twitter feed this week:

Rare aerial photographs of Britain go online Guardian

15 books that apparently make you "undateable" – happy to report I've read most Flavorwire

Libraries, patrons, and e-books Pew Report  

Top US universities create online platform BBC EdX worldwide initiative to deliver online course by Harvard & MIT

The French Still Flock to Bookstores NYTimes

MediaWeek (Vol 5, No 25): Coherent Marketing, Analyzing Email, Library Futures and Congress + More

Strategy+Business has an interesting article titled "How to be a more Coherent Marketer" (S+B)

Many of our respondents pointed to the importance of developing senior marketing executives with traits that will enable them to evolve as the scope of their responsibilities changes. For instance, best-in-class senior marketing leaders demonstrate a collaborative and participative leadership style. They tend to be approachable and informal. When making decisions and solving problems, these leaders demonstrate an ability to combine creativity and decisiveness, and are comfortable with complexity and ambiguity. Success comes from encouraging behaviors that yield the desired results. Google Inc. understands this better than most companies. To encourage innovation and agility, the company requires employees to spend 20 percent of their time on projects of their own choosing.

But attracting the right talent is only one part of the equation. People need to see how their roles will evolve over time if they are going to stay with the company and remain productive and creative contributors. Survey respondents who described their company as a leader in its respective market were more likely than self-described market followers to be focused on providing a competitive career path for marketing employees. For example, in shifting its talent system to address a shortage of leaders, Royal Dutch Shell PLC identified talent within the company by focusing on technical skills and leadership ability. The development program was customized for frontline, midlevel, and executive staffers, and was incorporated into the company’s university relations and diversity initiatives.

Interesting analysis showing how information flows within an organization using Enron as an example (Atlantic):

What does this show? This is a picture of how information moved across Enron's hierarchy, as indicated by the thickness of the tie. The authors of the study, Tanushree Mitra and Eric Gilbert of Georgia Tech, have divvied Enron's employees into seven levels, zero being the lowest ("employees") and six being the highest (president and CEO). Level five includes all the vice presidents and directors; level four are the in-house lawyers. In the graphic, you can see that the plurality of the information circulates among the level-zero employees (the thick gray bar connecting the two zeroes). "Employees at the lowest level play a prime role in circulating gossip throughout the hierarchy," the authors conclude. Additionally, a substantial amount of the information that flows up goes straight to the very top, and a substantial amount that flows down goes straight to the very bottom. None of the lines seems particularly mutual: For every combination of rank, there is an imbalance in who is doing the talking and who is doing the listening.

Summary of a talk by Roy Tennant (OCLC) on how libraries need to prepare themselves (Info Space)

Funding for academic libraries is dwindling while competitors are popping up everywhere. Accessing e-content is ridiculously complicated and fraught. Library staff have the wrong skills. Today, students and faculty have lots of easy ways to find the same stuff they used to rely on a library to provide. Tennant said that these issues, along with new mandates for higher ed, are changing the roles of libraries on campuses. Rather than see these challenges as burdens, Tennant told his audience, a group of academic librarians and library students, to see them as an invitation to innovation, a kick in the butt. (My words, not his, but I think he’ll approve.)

Sticking with that theme, from ArsTechnica a discourse on the future of libraries (Ars):

This transition time is one of great opportunity for those involved in libraries, but all transitions, all borders and verges, are places of great vulnerability as well. Grand changes are possible here, but so are operatic failures. The future seems promising. It’s the present that worries some librarians.

“The myth that the information scholars need for research and teaching is, or soon will be available for free online is a dangerous one,” said Bourg, “especially when it is used as an excuse to cut funding to libraries. Right now libraries face enormous but exciting challenges in maintaining print collections and services where they are still necessary, while simultaneously developing strategies for collecting, preserving, organizing, and providing access to digital objects. I fear that if libraries across the nation don’t get the resources we collectively need to meet these challenges that we may be at risk of losing big chunks of our cultural record because of a lack of funding for digital collecting and preservation.

The Library of Congress may be under fire for bad financial management (Gov Executive)

While spending is under scrutiny, the library is seriously stretched for space. No funding for future buildings has been appropriated, and while the collection in Landover, Md., will be able to hold a million books after a completed renovation in October, the library adds 250,000 books and periodicals a year, so the fight for space remains.

The inspector general’s office reported that librarians are storing books on the floor, double- and triple-shelving materials, and keeping rare and valuable collections in nonsecure areas. The Asian Division, which grew out of its designated secure space, recently lost a valuable scroll that was kept in a cage, but the scroll was later mysteriously returned. During the search for the scroll, the inspector general’s office also discovered a number of valuable artifacts left out in vulnerable locations.

Congress appropriated $587.3 million in taxpayer dollars to the Library of Congress for fiscal 2012, a portion of which went to contractors. Schornagel did not reveal which specific contracts had not been sent out for bids, but he did say that library contracts often carried hefty price tags, such as $40 million for an IT contract and more than $50 million for talking-book machines for the blind and disabled.

Novelist Richard Ford interviewed in the Observer

In the book, Canada becomes a sort of promised land, a refuge. There is a line characters cling to: "Canada was better than America and everyone knew that - except Americans." Is that how it feels to you?

I never had much conceptual idea of Canada being better. But whenever I go there, I feel this fierce sense of American exigence just relent. America beats on you so hard the whole time. You are constantly being pummelled by other people's rights and their sense of patriotism. So the American's experience of going to Canada, or at least my experience, is that you throw all that clamour off. Which is a relief sometimes.

How does that sentiment go down among American readers?

Last night, I was in New Orleans at this book party full of local oligarchs, a charity group. I was trying to tell them why I called the book Canada, and I said this stuff about America beating on you and I saw a lot of unfriendly faces in the room. There is this very strong "If you are not for us, you are against us" feeling in America just now. Perhaps there always has been. You are not allowed to complain. Or even have a dialogue. But if a novel is there for anything I believe that is what it has to induce.

From my twitter feed this week:

James Joyce's Ulysses - reviews from the archive http://gu.com/p/38bkn/tw

These historical photographs from the New York City Municipal Archive are fantastic: http://theatln.tc/NyBuRP

BookExpo America Report: Book Publishing Begins Anew as a Startup and Growth Industry http://soc.li/4eby85E

Teen inmates pen graphic novel about escaping criminal life http://bit.ly/NQw7v3

Business Out of the Ordinary

By nature, business development is often more disappointing than validating.  That brilliant deal you thought was so obvious and beneficial can fail for all kinds of reasons.  Rallying internal support for a business initiative can be harder than finding the perfect external partner and there’s no accounting for how short-sighted or uninspired a company might be in assessing its position and prospects.  Most of my experience is in publishing and I am routinely surprised by the wide gulf between the small number of companies interested in exploring new ideas and the majority who can’t or choose not to.  Business development is all about mutual benefit--defining an outcome that balances the inputs to the product or project and the output of success.   Publishers, in particular, often seem to go out of their way to discourage advances from potential partners.

Thinking about this topic recently, I was reminded of a series of meetings I organized while at Berlitz, the language company.   When I assumed income statement responsibility for one of their business units, I found I’d inherited an unexpectedly lucrative licensing deal when the first-quarter royalty check came in at more than $98,000 when we had budgeted $100,000 for the full year. In addition to being pleasantly surprised, I realized we could do even more with the relationship, now about to enter its second year.

As business partnerships went, this was one of the best.  One day a couple of years before, two IT professors talked their way into Berlitz and happened to reach the right executive – purely by chance – with the idea that they could marry their CD-ROM technology with Berlitz’s self-teaching language material.  The product got off to a slow start and revenues were small for the first year, but the Berlitz executive who did the deal had pressed his advantage and we were taking 20% off each sale.  By the time that check came in, the guy who did the deal was gone and I (happily) was running my first real business.  The second-quarter check that year was $150,000 and we finished the year over $400,000.

That first foray seemed to indicate that technology had a role to play in the delivery of educational material despite the fact that, in those early years of ‘multi-media’ publishing, the CD-ROM product was simply a direct translation of the print/audio product.  But more sophisticated opportunities were obvious to anyone willing to think differently and, even before our one-product CD-ROM partner was acquired by a much larger company, I’d started to explore how we could expand this relationship.  Once The Learning Company (publisher of the Reader Rabbit series) acquired our partner, I began discussions to form a deeper association.  I got very little support from senior management at Berlitz, many of whom believed self-teaching materials would cannibalize in-class instruction and somehow damage the Berlitz brand (- an insane proposition).  Over the course of the next six months, I wrote business plans and extrapolated models with the sole goal of forming an equal partnership between Berlitz and The Learning Company (it took that long to get the two groups together). The idea was simple: Apply the Berlitz brand to TLS’s entire language learning product line rather than to just the one product they had acquired with their purchase.  

By that time, I had decided to leave Berlitz--arranging the CEO meeting was the last meaningful thing I accomplished and I did it proudly.  On my way out, I commented to our CEO was that there wasn’t anything else to do: We had agreed terms which were being reviewed, but it still took another year to complete the deal.  That unproductive year probably cost Berlitz over $1mm in profit.  Even more dispiriting was that fact that, once the deal was done, neither Berlitz nor TLC was able to expand beyond the language titles each already produced.  Had they done so, they would have created an education brand of far greater strength and depth.  Successful business development requires vision and commitment and, if these aren’t in play, all initiatives fail.

Good business development requires that you do your homework and have a clear idea how the project will be mutually beneficial.  In my development dealings, I’m less concerned about wasting my potential partner’s time than I am about wasting my own.  This isn’t arrogance on my part: I’m always comfortable in the knowledge that I’m proposing something of significant value to the target and, given the chance, I can present my case convincingly.  Sadly, many other industry overtures don’t fall into this category because no real thought has gone into the proposal and it’s often glaringly obvious.  In the run- up to the London Book Fair last month, I received many proposals for business services bearing no relationship to what our company does.  Bogus proposals like these cause all of us to be circumspect about any business development initiative because, all too frequently, they are irrelevant.  It can be hard to overcome this barrier.

Nevertheless, despite these spurious approaches, I am frequently baffled by the sheer lack of curiosity exhibited by some of the companies I’ve contacted.  Publishing and media are currently undergoing wrenching change—the way we now do just about everything will be very different five years from now (and maybe even next year).  Some, with withered hands firmly pressing against the figurative front doors of their publishing houses, deny entry to any new force as if they could overcome change with feigned ignorance and exasperation.  I don’t forget the few slammed phone receivers or nasty outbursts but I do relish when they come back for a second look--it proves that good business development eventually wins out.

Curiously, digital conferences are big business because, supposedly, there is a collective striving for  greater knowledge or understanding about the direction of our business.   If attending a digital conference is a substitute for real, proactive business development –actively looking for new ideas and partners – have we changed how we conduct daily business operations in order to be more receptive to development opportunities from potential partners from outside our traditional universe?   Not in my experience.  (Presumably, your conventional partners are all tapped out!)

Who on your staff is responsible for fielding the occasional new business opportunity?   Are they identified on your web site?  Let me take a step back; is anyone identified on your web site?  And, if they are, do you list their phone numbers and e-mail addresses?  I’ve visited many web sites where the only communication option is via an anonymous “info@” e-mail address!   I understand there’s resistance to hearing from all kinds of wackos but this is the way business is conducted.  And I’ve got news for you: For anyone with a modicum of patience, tracking down almost any phone number and email address is ridiculously easy so not putting these on your website is only an irritant.  A far better approach would be to identify the executive responsible for fielding business development proposals, describe the kind of business ideas you are interested in and define a format for proposing them.  Present press releases from completed deals to give visitors to your site essential background and context for prospective partnerships.  Proactively manage this process and you will not only save yourself (and your potential partner) valuable time while still opening up your company to new and interesting business opportunities.

One thing I learned when I attained a certain level of management responsibility was to be immediately and also politely forthright about my interest level in proposals.  Don’t just slam the phone down—take the time to clarify your understanding of the overture and then be clear about why it’s not something you’re interesting in pursing.   There’s nothing worse than wasting everyone’s time on repeated attempts to make something work if one party is really not interested: End it as soon as possible but do so professionally and with an explanation.  You say you don’t need to provide an explanation?  I would disagree; not only is it professional courtesy but the intellectual exercise of thinking things through is essential for seeing how, in the future, out of the ordinary ideas could support your business objectives in ways you hadn’t thought of.

As our industry continues to corkscrew through changes, we increasingly feel like its 'business out of the ordinary', but this is manageable and, while some of us might want to ignore our circumstances, most of us would like to survive in this new and different world.  That requires a receptiveness to new ways of working and openness to new partners offering ideas and solutions we’ve never thought of.  Therein lies the true opportunity for good business development.  Once, Berlitz was a company virtually devoid of technology: The customer experience was completely dependent on humans delivering live language instruction; their salaries and rent for school locations around the world comprised the vast majority of the company’s expense.  We knew nothing of technology but saw the potential in a simple CD-ROM product and it is sometimes upon the most tenuous of platforms that key relationships can be established.  I believe that those companies open to extrapolating beyond their current circumstances are those that will embrace business development as a function for growth beyond the confines of their existing environments and will prosper as a result.  Companies who don’t, won’t.

MediaWeek (Vol 5, No 24): Gatsby, Effective Tweets, Taliban, Why Read? Young Offenders + More

Jay McInerney writing in the Observer about The Great Gatsby (Observer):

The Great Gatsby seems to be enjoying a moment, what with the success of the New York production of Gatz, opening in London (described by America's leading theatre critic Ben Brantley as "The most remarkable achievement in theatre not only of this year but also of this decade"), and the release later this year of Baz Luhrman's $120m film version. The book was little noticed on your side of the Atlantic on its initial publication. Collins, which had published the English editions of F Scott Fitzgerald's first two novels, rejected it outright, and the Chatto and Windus edition failed to arouse much enthusiasm, critical or commercial, when it was published in London in 1926. To be fair, the novel hadn't been a smash hit in the States the year before, selling less than his two previous novels and falling well short of the expectations of Fitzgerald and his publisher, despite some very good reviews. TS Eliot declared: "In fact, it seems to me the first step American fiction has taken since Henry James." And yet, many of the 23,000 copies printed in 1925 were gathering dust in the Scribner's warehouse when Fitzgerald died in obscurity in Hollywood 15 years later.

At that time, Gatsby seemed like the relic of an age most wanted to forget. In the succeeding years, Fitzgerald's slim tale of the jazz age became the most celebrated and beloved novel in the American canon. It's more than an American classic; it's become a defining document of the national psyche, a creation myth, the Rosetta Stone of the American dream. And yet all the attempts to adapt it to stage and screen have only served to illustrate its fragility and its flaws. Fitzgerald's prose somehow elevates a lurid and underdeveloped narrative to the level of myth.

How popular are your tweets?  Take a lesson from some researchers (The Atlantic):

The algorithm comes courtesy of a fascinating paper [pdf] from UCLA and Hewlett-Packard's HP Labs. The researchers Roja Bandari, Sitram Asur, and Bernardo Huberman teamed up to try to predict the popularity -- which is to say, the spreadability -- of news-based tweets. While previous work has relied on tweets' early performance to predict their popularity over their remaining lifespan, Bandari et al focused on predicting tweets' popularity even before they become tweets in the first place. The researchers have developed a tool that allows Twitterers -- and, in particular, news organizations -- to calibrate their tweets in advance of their posting, creating content that's optimized for maximum attention and impact. That tool allows for the forecasting of a tweeted article's popularity with a remarkable 84 percent accuracy.

An anthology of contemporary Taliban poetry is being published (The Atlantic)

The anthology has already been criticized for promoting sympathy for the Taliban. How do you respond to such commentary?

We understand where these criticisms are coming from. Troops from 50 different countries are currently fighting in Afghanistan, and each week brings news of more injured and dead. At the same time, though, we would make a distinction between sympathy and empathy. This collection was not complied to garner sympathy for the Taliban. What it does give the reader is a new window on an amorphous group, possibly allowing one to empathize with the particular author of a poem, letting one see the world through their eyes, should one want to do so. For this collection, we felt these songs brought something new to the discussion, and added a perspective on where those who associate themselves with the movement are coming from. From our own experience, we knew how important and resonant these songs were for people living in Afghanistan, and we thought it would be useful to present these to a broader community of scholars, poets and the general public.

And a somewhat related opinion piece in Salon about the need to read books-with a question mark (Salon):

Essentially we haven’t changed since the beginning of our histories. We are the same erect apes that a few million years ago discovered in a piece of rock or wood instruments of battle, while at the same time stamping on cave walls bucolic images of daily life and the revelatory palms of our hands. We are like the young Alexander who, on the one hand, dreamt of bloody wars of conquest and, on the other, always carried with him Homer’s books that spoke of the suffering caused by war and the longing for Ithaca. Like the Greeks, we allow ourselves to be governed by sick and greedy individuals for whom death is unimportant because it happens to others, and in book after book we attempt to put into words our profound conviction that it should not be so. All our acts (even amorous acts) are violent and all our arts (even those that describe such acts) contradict that violence. Our world exists in the tension between these two states.

Today, as we witness absurd wars wished upon us less from a desire for justice than from economic lust, our books may perhaps help to remind us that divisions between the good and the bad, just and unjust, them and us, is far less clear than political speeches make them out to be. The reality of literature (which ultimately holds the little wisdom allowed us) is intimately ambiguous, exists in a vast spectrum of tones and colours, is fragmented, ever-changing, never sides entirely with anyone, however heroic the character may seem. In our literary knowledge of the world, we intuit that even God is not unimpeachable; far less our beloved Andromaque, Parzifal, Alice, Candide, Bartleby, Gregor Samsa, Alonso Quijano.

From the Globe and Mail a news item about some teen inmates encouraged to write about their experiences in graphic novel form (GandM)

The result is In and Out, a graphic novel illustrated by Meghan Bell, a professional artist outside the system, based on a story line developed by the small group of 16-to-19-year-old inmates.

It follows the experiences of a young man who fights to get his life on the right track, while his brother and friends are trying to pull him back into a continued life of crime.

The goal of the project, Ms. Creedon said, was to both encourage literacy and find a way for repeat offenders to get across to their peers that there is a way to get out and stay out.

“They refer to themselves as frequent flyers,” Ms. Creedon said. “They get out and then come right back in ... it is tragic.”

She said the recidivism rate is in a large part due to the fact most young offenders have such poor literacy skills that they can’t get jobs.

From my twitter feed this week:

California takes another big step towards open education in higher ed: http://ow.ly/bfW6Z 

Educators say they want faster, more precise results for online searches of educational content. http://ow.ly/bplVz

How Dorothy Parker Came To Rest In Baltimore http://n.pr/LCtXgK

OCLC Picks Jack Blount, former Dynix Executive, as New CEO - http://goo.gl/ddTek

Park Court Hotel - Grand Dads Pile.

Park Court Hotel, Cheetham Hill, Manchester 1972

This was one of my grand father's bed and breakfast hotels and on travels back to England we stayed here a few times.  As was typical of the time, most of the rooms had their own electricity meter and I remember that you had to feed this meter 50pense coins if you wanted the heat on.  Grand Dad used to send us to bed with a bag of coins in case we got cold at night.  Can you imagine checking into a hotel and then having to pay for your own heat?

In this photo, there's some frost on the grass out front but in summer it was a nice lawn and I mowed it a few times.  It may be the only lawn I've ever mowed come to think of it.

Another weekly image from my archive. Click on it to make it larger.

In addition to the images I've posted on Flickr and those I've periodically posted on PND, I have now produced a Big Blurb Book: From the Archive 1960 -1980 of some of the images I really thought were special.

Mary Meeker's 2012 Internet Trends

KPCB Internet Trends 2012

Bradbury reads "If only We had Taller Been"

On Nov. 12, 1971, on the eve of Mariner 9 going into orbit at Mars, Bradbury took part in a symposium at Caltech with Arthur C. Clarke, journalist Walter Sullivan, and scientists Carl Sagan and Bruce Murray. In this excerpt, Bradbury reads his poem, "If Only We Had Taller Been."