Showing posts with label NACS. Show all posts
Showing posts with label NACS. Show all posts

Wednesday, August 22, 2012

NACS Study: A Comprehensive Analysis on Textbooks and Course Materials, 2012

An annual study from the National Association of College Stores on student attitudes and perceptions.
Highlights outlined in their press release include (NACS):
  • Students estimate spending $655 (down from $667) on required course materials within the past twelve months. An average of 57% is spent at the college store either in store or online.
  • Prior to the start of the term, the majority of students (47%) go to their physical campus bookstore or to their campus bookstore’s web site to find information about which required course materials they need for class.
  • Approximately 67%--up from 57% of students report regularly (“often” and “always”) comparison shopping for required course materials.
  • Students indicated that the most important factor when deciding if they will purchase required course materials for a class is the price of the course materials. In previous studies the two most important factors were linked to the class itself - the extent to which there are assignments, exams, or in-class work based on the course materials and whether the class falls within their major of study—these have now fallen to the second and third most important factors.
  • Interestingly, given the importance of price, most students rarely or never consider the cost of course materials when deciding on a career, major, or which courses to take.
  • Students rated the confidence they are getting the lowest possible price as the most important factor when considering where to purchase their required course materials.
  • If students decided not to purchase their required course materials, the top three reasons selected were price (22%), didn’t want it/didn’t think they would need it (19%), and already owned the textbook/materials (17%).
  • Of students who say they have purchased required course materials from an online source within the past 12 months, approximately 23% (up from 19%) say they experienced a delay in expected order delivery.
  • Approximately 24% (up from 18%) of students wait until after classes begin to purchase their required course materials. Only 13% of students purchase their required course materials a month or more before classes start.
  • Approximately 20% of students reported renting textbooks for the fall 2011 term.
  • Seventeen percent of students own an eReader device. Of those owners, 39% purchased it for school use.
  • The most common ways students are accessing digital/electronic textbooks include purchasing a pin code or access code at the college or university bookstore (57%—up from 51% in 2010) purchasing an e-text directly from a publisher (42%) and accessing electronically through a course management system or professor web site (e.g., WebCT, Blackboard) (34%--down from 42%).
  • According to students, professors utilizing required course materials continues to decline—to 75% from 79% in 2010, and 81% in 2008.
  • Fifty-six percent of students use a smart phone as their primary mobile phone.
Student WatchTM Student Attitudes and Perceptions:
Linking Course Materials to the Connected College Student A Comprehensive Analysis on Textbooks and Course Materials, 2012
Order now
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Thursday, February 23, 2012

BISG: Higher Ed Student Attitudes to Content Research Report

The BISG has released a second volume of its research into student attitudes toward content.  Here is a summary from their press release:
The first installment in Volume Two of the Book Industry Study Group (BISG)'s ongoing Student Attitudes Toward Content in Higher Education survey shows that students are rebelling against the rising costs of textbooks in a variety of ways. Some students are settling for older editions of assigned textbooks. In fact, less than 60% of surveyed students purchased current print editions -- new or used. The frequency of illicit behavior such as photocopying (measured for the first time in this survey) is less than expected. Still, it remains an issue with 4.1% of students saying they engage in these practices frequently and almost 25% saying they do this occasionally. Among the legal, low-cost alternatives students are exploring are textbook rentals, which 11% of respondents report using, a significant increase over the past year.

Student Attitudes Toward Content in Higher Education focuses on college student perceptions related to educational content and presentation media in the higher education marketplace. Volume Two is powered by Bowker Market Research and sponsored by Baker & Taylor, Cengage Learning, Chegg, CourseSmart, Follett Higher Education Group, Half.com, Kno, the National Association of College Stores (NACS), and Pearson.

"College students are reacting to high textbook prices by changing how they think about what's acceptable and what isn't," said Angela Bole, BISG's Deputy Executive Director. "When you pair this with the impact of rapid changes in technology, you have all the elements needed to create a confusing landscape. The motivation behind BISG's ongoing student attitudes survey is to eliminate this confusion. The report harnesses hard data that accurately plots trends, identifying both threats to business as well as the inevitable opportunities that emerge in dynamic marketplaces."
You can buy the report here.

Monday, January 16, 2012

MediaWeek (Vol 5, No 3) JStore, Reg Hill, Hockney, Research Works Act + More

JStore is experimenting with a new access model (IHeD)
Under the new program, unsubscribed visitors will be allowed to check out three “items” from the JSTOR archive every two weeks, which they will be able to read for free. In order to prevent piracy, the texts will be displayed as image files (so that text cannot be copied). Users will not be able to download the files.
The depletion of the traditional professoriate has produced a new demographic of unmoored scholars who might not have “the consistency of access that they want,” says Heidi McGregor, a spokeswoman for JSTOR. The goal of Register & Read would be to better serve that population — as well as others that the organization might not have even known about.
Seventy journals are participating in the pilot, including Ecology, American Anthropologist, PMLA, the Journal of Political Economy, the Journal of Finance, and the American Historical Review.
Since 1995, JSTOR, which aggregates the back issues of more than 1,000 scholarly journals, dating back hundreds of years, in its digital archive, has made its bones selling subscriptions to libraries — charging its largest clients up to $50,000 per annum. The organization says that business model is still working, despite reports that many libraries are cutting expenditures. JSTOR has operated at a 5 percent surplus in each of the last five years, according to McGregor.
An appreciation for Reginald Hill who died last week. Read his books, they are great (Telegraph):
I once saw Reginald Hill, who died last week aged 75, being interviewed on stage alongside John Banville. Banville was explaining how every day he would decide whether to rattle off a few thousand words of one of his “Benjamin Black” thrillers or to wring from his brain a paragraph or two of one of his “literary” novels. Hill responded mildly that every morning he too said to his wife over breakfast, “‘now, shall I work on my Man Booker Prize-winning novel today, or my bestselling crime novel?’ But you know, it’s funny, every day I come down on the side of the bestselling crime novel.”

Hill loved Literature with a capital L. He drew the themes for his novels from the works of Francis Bacon, Thomas Lovell Beddoes, Emily Dickinson; A Cure for All Evils (2008) updates Jane Austen’s unfinished novel Sanditon and gives it an ingenious conclusion. But, having “decided to grow out of” reading crime fiction in his teens, he discovered after a “decade of maturation” that many crime writers “were still as interesting and entertaining as the ‘serious novelists’ I now revered”. All of his 40-odd books are crime novels or thrillers: the genre proved flexible enough to accommodate all he wanted to say about the times he lived in.
The Hockney Show at the Royal Academy has been overwhelmed with Culture Vultures but one critic at the Telegraph doesn't get it:
Whether or not we accept this argument, the simple truth is that the show is far too big. Like a sprawling oak in need of a tree surgeon, it required a stronger curator prepared to lop off the deadwood. I could happily have done without the watercolours recording midsummer in east Yorkshire in 2004, or the suite of smallish oil paintings from the following year.

Perhaps it’s a generational thing, but I don’t understand paintings like these. Fresh, bright and perfectly delightful, they are much too polite and unthinkingly happy for my taste: if they offer a vision of arcadia, it is a mindless one. Moreover, they resemble the sorts of landscapes that we expect from amateur Sunday painters. Hockney is anything but that – yet whatever game he is playing here eludes me.

The iPad drawings from 2011 are similarly irksome. Some people get excited because they were made using a piece of fashionable technology (a tablet computer with a touch screen). Yet the technique is surely immaterial – as Hockney says, an iPad is just another tool for an artist, like a brush.
The Guardian worries that all state funded research would be locked away under the Research Works Act (Guardian):
This is the moment academic publishers gave up all pretence of being on the side of scientists. Their rhetoric has traditionally been of partnering with scientists, but the truth is that for some time now scientific publishers have been anti-science and anti-publication. The Research Works Act, introduced in the US Congress on 16 December, amounts to a declaration of war by the publishers.
...
But what's good for science isn't necessarily good for science publishers, whose interests have drifted far out of alignment with ours. Under the old model, publishers become the owners of the papers they publish, holding the copyright and selling copies around the world – a useful service in pre-internet days. But now that it's a trivial undertaking to make a paper globally available, there is no reason why scientists need yield copyright to publishers.

The contribution that publishers make – coordinating editors, formatting, and posting on websites – is now a service that authors can pay for, rather than a bargaining chip that could be worth yielding copyright for. So authors making their work available as open access pay publishers a fee to do so, and the publisher does not own the resulting work.
On the CITE blog they report on an initiative lead by NACS Media Solutions (National Association of College Stores) to help college stores grow their custom content businesses (CITE):
To be clear, this initiative is not about “dumb custom” – i.e., the “custom that is not customized.” For example, taking a book, ripping off the cover, putting in the faculty syllabus (maybe), and putting a new cover on with the school and faculty member names on it would be considered "dumb custom." Our focus is on “smart custom” – i.e., custom aggregated content that is aligned or matched to student learning outcomes. Smart custom is created in partnership with faculty and linked to course descriptions, syllabi, and accreditation targets for student learning outcomes. It is in recognition that one of the biggest complaints of students is that the faculty member does not use large portions of the course materials required, and also considers where course materials are headed in the future with increasingly custom course material offerings.

There is ample evidence to show that by building custom (and by that I mean smart custom, not dumb custom) stores can lower the cost of course materials for students, increase the value of the course material product for students, increase faculty satisfaction, increase store and publisher revenues, and create an opportunity for competitive advantage. It is a strong win for nearly all players. It is a sound strategy for building market share and driving traffic. The strategic timing for focusing on custom is now as the percentage of custom is poised to grow and many of the college store's traditional and future partners are focused on customized learning solutions.
From the twitter:


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