MediaWeek (Vol 5, No14): Frontline Video on NI Hacking, Blackboard Thinking, Taking the SAT (again), Book Awards + more

Frontline on PBS has spent an hour looking at how the Murdoch/News International phone hacking scandal has evolved from the start.  As you watch this just remember that The Guardian did not get newspaper of the year in the UK this year.  (Frontline);

Watch Murdoch's Scandal on PBS. See more from FRONTLINE.

People are still digesting the news about Blackboard's acquisition of Moodle.  Here is an interesting view from Audrey Watters at Inside Higher Ed.  I happen to agree that LMS providers could gain access to very significant data that many in the education supply chain would find useful and worth paying for (IHEd):

But I think the value's elsewhere. Or rather the value is in the customer, but not in terms of licenses or sign-ups or enrollment numbers per se. I think the value's in the data:
What are students reading? What are they buying at the bookstore? What are they checking out of the library? How much time are they spending on course materials? How often do they interact with other students? What does that interaction entail? How often do they interact with faculty? What does that interaction entail? How do students respond to feedback? How's attendance? How are grades -- not just at the end of the term, but in an ongoing and real-time basis? What classes do students want to take? What classes should they take? What classes should the university offer? Can it build a recommendation engine to help make suggestions to students? What faculty should it hire? And what are those faculty doing?
These are the sorts of questions that big data promises to answer for universities, as well as (I'd hope) for leaners. That's both a frightening and a thrilling prospect, I think, when we consider its implications. But learning analytics is still a largely open field right now, I'd say, even though there are pockets of early incumbants: companies who've built adaptive engines, companies who hold massive amounts of user data, companies who sell products and services to universities/professors/students.

Ever think of taking the SAT over again? Me either, but Drew Magary at Deadspin thought he would give it a try and hilarity ensues.  Parents, this is what you are putting your kids through. (Deadspin)

I mean seriously, HOLY FUCK. My mind exploded when I looked at this. You may as well have asked me to climb Everest using a fork. It took me five minutes just to try to understand the QUESTION. Once I had figured it out, time was up. I finished most of the verbal sections of the test under the time allotted. I had no such luck with the math sections. Even when I got the question right, the mental strain it took to try and dig through the piles of shit-encrusted mildew in my brain to retrieve the information needed to solve any given equation was brutal. How do you divide fractions again? Don't you flip the top number and the bottom number or something? And what's the top number called? The Ruminator? The Kilometer? OH FUCK IT.
Many times, I had to skip a question because I couldn't figure out the answer, and then I got that paranoia that's unique to someone taking a standardized test. I became fearful that I had failed to skip over the question on my answer sheet. So every five seconds, I'd double-check my sheet to make sure I didn't fill out my answers in the wrong slots. One time I did this, and so I had to erase the answers and move them all forward. Only I had a shitty eraser, which failed to erase my mark and instead smeared the mark all over the rest of my sheet. FUCK YOU, TRICK ERASER. I HATE YOU.

This year's Booker came under fire for being too low brow and this post on a scifi award shows that complaining about book award efforts is alive and well, but that hasn't stopped the Observer from launching a new award program to name the best book from 1962.  Why? Well, just because it was 50 years ago which I don't need reminding (Observer).

The Observer is sponsoring a new annual prize to decide which book of ideas from the crop published 50 years ago has had the most lasting influence on society's thinking. So, taking the class of 1962, the Bristol festival's Best Book of Ideas prize will come from this shortlist of 10:
1) Another Country James Baldwin
2) Capitalism and Freedom Milton Friedman
3) A Clockwork Orange Anthony Burgess
4) Day (originally published as The Accident) Elie Wiesel
5) My Land and My People: The Original Autobiography of His Holiness the Dalai Lama of Tibet Dalai Lama XIV
6) The Other America Michael Harrington
7) Sex and the Single Girl Helen Gurley Brown
8) Silent Spring Rachel Carson
9) The Structure of Scientific Revolutions Thomas S Kuhn
10) Toward a Psychology of Being Abraham Harold Maslow

The winner, chosen by the festival board, will be announced on 21 May.

Speaking of which, Christopher Hitchens is one of 18 authors selected for the Orwell Prize for political writing.(Telegraph)

From Twitter:

Blackboard's Open Source Pivot | Inside Higher Ed: InsideHigherEd No one really knows what to make of it.

Presentation from BlackBoard User meeting on important trends impacting Higher Ed Catalano 

Great Potter round-up from Porter Anderson JaneFriedman

Bertelsmann Weighs I.P.O. For Expansion NYTimes

BBC News - Amazon boss Jeff Bezos 'finds Apollo 11 Moon engines' BBCNews And they weren't in his warehouse.

UK Publishers Assoc Outraged It Wasn't Consulted Ahead Of The Public Over Open Access To Publicly-Funded Research Techdirt

Murdoch on the Kindle and Paid Content

From their earnings conference call yesterday (SeekingAlpha):

If it is possible to charge for content on the web, it is obvious from the Journal’s experience. We are now in the midst of a [proper] debate over the value of content and it is clear to many newspapers the current model is malfunctioning. We have been at the forefront of that debate and you can confidently presume that we are leading the way in finding a model that maximizes revenues and returns for our shareholders. I can assure you we will not be feeding our content rights to the fine people who created the Kindle. We will control the prices for our content and we will control the relationship with our customers. Any device maker or website which doesn’t meet these basic criteria on content will not be doing business long-term with News Corporation.
Too many content creators have been passive in the face of obvious violations of intellectual property rights. We rightly hold China and other countries accountable on this important issue. But the violation of these rights is rampant on the web in our own country. Our content is extremely valuable and the violators have recognized that value.
Within the company itself, the very bright people we have at our Slingshot Laboratories are devising clever ways to monetize the content of some of our long established print properties. We will be matching their contemporary expertise and the creation of communities within our traditional -- with our traditional expertise in the creation of content. The [current days of the Internet] will soon be over.

PS: Barely a mention of Harpercollins. A tough 3rdQ means HC will need a very strong 4thQ to finish the year in positive territory. (PublishersWeekly)

News Corp Reports 2Q

Suggesting headcount reductions were on the way, Rupert Murdoch commented that they don't run fat during their presentation of the company's second quarter numbers. Speaking about cost cutting,

We are taking them out everywhere. I mean, I am at Australia at the moment and the local management is in the process of combining all their back offices between the States and (Inaudible). There are many different processes we are doing. That goes right across the company, which is going to save a lot of people and a lot of money. And there are little things, the Wall Street Journal, there are so many numerous small things. We are combining in the back office, the Wall Street Journal and New York Post, which will eventually save about $7 million, certainly $4.5 million in the immediate future. We have also negotiated -- nearly renegotiated nearly all of our delivery contractors across the whole of United States with a saving just starting now of $5 million a year. And it goes on and on. It seems like we are chiseling away at small things, but they do add up to a lot of money.

Due to a non cash impairment write down the company reported a operating income of loss of $7.6billion versus operating income of $1.4billion in the same quarter last year. Without the impairment charge operating income of $818million was 42% lower than the same period last year. Results were off in all divisions except magazines and inserts.

Commenting specifically on publishing,

Turning to the book publishing segment, second quarter operating income contributions were down $44 million compared to last year. This decline reflects the weaker retail book market, the lack of comparable strong releases versus a year ago and a charge of $6 million for the bankruptcy of a customer.

Conf Call Transcript: SeekingAlpha.

From the company's press release:

BOOK PUBLISHING

HarperCollins operating income decreased $44 million versus the same period a year
ago due to lower sales driven by the weakening retail market as well as a difficult
comparison to a year ago that included strong sales of The Daring Book for Girls by
Andrea J. Buchanan and Miriam Peskowitz, The Dangerous Book for Boys by Conn and Hal Iggulden and Deceptively Delicious by Jessica Seinfeld. In addition, segment profits for the quarter were down due to charges related to the bankruptcy of a major UK distributor.

Second quarter results included solid sales of The Hour I First Believed by Wally Lamb, A Lion Among Men by Gregory Maguire, If You Give a Cat a Cupcake by Laura Numeroff and Multiple Blessings by Jon and Kate Gosselin and Beth Carson. During the quarter, HarperCollins had 50 books on The New York Times bestseller list, including six books that reached the #1 spot.

(The $6mm charge for the bankruptcy would be related to Bertram in the UK).

First half revenues for the publishing group were $620mm versus $736mm in the prior year and operating income was $26mm versus $103mm.

NY Times article on News Corp/Dow Jones.

Harpercollins Closes Year Flat

Harpercollins saw a 18% increase in fourth quarter revenues that helped the company finish the year with operating income flat with 2007. Revenues for the quarter were $350mm versus $295 in the prior period. Full year revenues were $1,388 versus $1,347 in the prior period.

Here is the relevant section from the NewCorp press release:

HarperCollins reported fourth quarter operating income of $28 million and full year operating income of $160 million, an improvement of $7 million and $1 million as compared to the prior year periods, respectively. Current quarter results were led by strong sales of Bright Shiny Morning by James Frey, Stolen Innocence by Elissa Wall and an updated edition of YOU:The Owner's Manual by Michael F. Roizen and Mehmet Oz. During the fourth quarter, HarperCollins had 62 books on The New York Times bestseller list, including Read All About It! by Laura and Jenna Bush which reached number one. For the full year, HarperCollins had 165 books on The New York Times bestseller list, including 14 titles reaching the number one spot.

Thus the company had a margin improvement of 1pp in the final quarter but a slight decline over all. Well reported has been the change in senior management at Harpercollins with Brian Murray replacing Jane Friedman. Murray, in turn, has made changes in the executive suite notably the replacement of Glenn D'Agnes who was the long term COO.

Details on Harpercollins are always sparse in the NewsCorp disclosures and the company is rarely mentioned in the earnings conference calls.