I was interviewed for the
PW Daily at LBF this week:
What has
surprised you about the digital landscape in 2014? Can you give us an
example of the kinds issues you see for publishers, looking forward?
Perhaps
the thing that surprises me most is the we haven’t seen the erosion of
foreign rights as quickly as I might have thought, given how digital
distribution is no longer dependent on needing a local distribution
node. I think that’s doubly odd, given the precipitous decline in
physical retail options in places like Australia and New Zealand and to a
similar extent in the U.K. and other English-language markets. Perhaps
part of the reason is that print may be a little more resilient than we
give it credit for.
I think one of the increasing
concerns we work with is around reporting and how to interpret the vast
amount of data that can be—and often is—collected through publishers’
platforms and their content. While we produce a raft of standard reports
for our publishers, understanding and interpreting data is a
significant gap in capability, and I think one of our added-value
services could be to help publishers better understand and act on the
information contained in these reports. There is also a lack of
standardization across reporting formats and methodology that can make
comparisons between sites and providers very difficult. Understanding
these issues can make the marketing and sales staffs smarter about how
they allocate resources, and I think we will see a lot more emphasis
placed in these areas in the years to come.
More at PW Daily
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