The Guardian takes a poetic look at the personal ads in the London Review of Books and some of these ads are indeed hilarious. It does look like something of a sport to out humor the other guy/girl. Something like evolutionary humor...
Here is an excerpt:
The internet generation of daters hasn't abandoned personal ads. Rather, lonely heart sections have raised their game. Advertisers have evolved the formulaic WTLM/GSOH standard of old into clever haikus of longing and desire. No longer the realm of (whisper it) losers, there is a sophistication to the modern day personal ad that is both fascinating and, for those who are compelled to respond, frequently thrilling.There are many more like those...
If clumsy, unfeeling lust is your bag, write to the ad above. Otherwise write to me, mid-forties M with boy next door looks, man from U.N.C.L.E. charm, and Fresh Prince of Bel Air casual insouciance. Wikky wikky wick yo. Box no. 2851.
You're a brunette, 6', long legs, 25-30, intelligent, articulate and drop dead gorgeous. I, on the other hand, have the looks of Herve Villechaize and an odour of wheat. No returns and no refunds at box no. 3321.
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