Investing in the Long Tail

At the BISG annual meeting on Friday Anita Elberse presented finding from her research into the effects and impacts of the long tail of revenue opportunities that were extolled by Chris Anderson. In summary, she has found (empirically) that there is no evidence for some of the major tenets of his book. Her presentation was enlightening and here is a link to the article she published in the Harvard Business Review:

Should You Invest in the Long Tail?
It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story.

Elberse is Associate Professor of Business Administration at HBS.

Updated: Here is a link to the presentation given at the BISG meeting. Link