Friday, July 30, 2021

Pearson Launch Subscription Textbook Offer

Cengage led the industry with their all-in textbook subscription offer several years ago and now Pearson has jumped into the market with their own textbook subscription product. Pearson is going with a monthly $14.99 offer to students and just in time for the fall semester.  

From their press release:

Developed in collaboration with students, Pearson+ delivers a range of eTexts and study tools that fits their lifestyle and helps improve their learning outcomes. Features include: 

  • Availability through both desktop and a mobile app 

  • Pearson’s library of over 1500 e-book titles-all in one place 

  • Offline access to e-books for learning on the go 

  • Audio versions of Pearson eTexts

  • Advanced notetaking capability with enhanced search features   

  • Flash card sets for many titles and the ability to create and customize flashcards 

  • A range of fonts and backgrounds so students can personalize their eTexts

  • 24/7 live student support  

  • Discounts on Smarthinking tutoring services 

  • A carbon footprint that is only 20% of a traditional print textbook   

 This is likely to add some needed competition into this space and more direct competition with D2Student companies like Chegg and B&N education.  More on this later.



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