Cengage led the industry with their all-in textbook subscription offer several years ago and now Pearson has jumped into the market with their own textbook subscription product. Pearson is going with a monthly $14.99 offer to students and just in time for the fall semester.
Developed in collaboration with students, Pearson+ delivers a range of eTexts and study tools that fits their lifestyle and helps improve their learning outcomes. Features include:
Availability through both desktop and a mobile app
Pearson’s library of over 1500 e-book titles-all in one place
Offline access to e-books for learning on the go
Audio versions of Pearson eTexts
Advanced notetaking capability with enhanced search features
Flash card sets for many titles and the ability to create and customize flashcards
A range of fonts and backgrounds so students can personalize their eTexts
24/7 live student support
Discounts on Smarthinking tutoring services
A carbon footprint that is only 20% of a traditional print textbook
This is likely to add some needed competition into this space and more direct competition with D2Student companies like Chegg and B&N education. More on this later.
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