Wednesday, June 19, 2019

PW Article: Publishers invest in marketing technology

From Publishers Weekly an article written by Bill Trippe:  Keeping Up With Tech Should Be a Publishing Priority- Publishers should invest in the marketing technology that will help them reach their audiences

He quotes me:
Michael Cairns, CEO at strategy firm Information Media Partners, points to another aspect. “The thing I see the most is a lack of consistency in approach: marketing may be using one tool such as MailChimp; sales may be using another, like Sugar; and even editorial may be using its own tools to reach out directly to consumers for newsletters and other supplementary content. So I think I would invest in trying to implement uniform tools and solutions with perhaps something like Hubspot as a core application.”

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