He quotes me:
Michael Cairns, CEO at strategy firm Information Media Partners, points to another aspect. “The thing I see the most is a lack of consistency in approach: marketing may be using one tool such as MailChimp; sales may be using another, like Sugar; and even editorial may be using its own tools to reach out directly to consumers for newsletters and other supplementary content. So I think I would invest in trying to implement uniform tools and solutions with perhaps something like Hubspot as a core application.”
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