Bloomsbury Launch Library Online

Adam Hodgkin has a post about a new and interesting initiative by Bloomsbury (UK) to tackle the library market.

Bloomsbury have held steady to their target of developing a service for libraries, initially primarily in the UK. It has turned out to be pretty much the project that they explained to us before Christmas. A shelf for libraries of some of the best books, from contemporary authors, which will grow and which will also serve to promote sales of the print books and public awareness of the authors selected. I suppose that there is, in this chosen vehicle, an element of quasi-political support for public libraries - a resource which publishers rightly hold to be key to the flourishing of a literary culture. Nevertheless it is interesting that one of London's leading Trade publishers should set such a priority on the support of public libraries, and that they should fashion such a service for a market which must be a tiny fraction of the market for their print publications.

Here is the Bloomsbury release:

Bloomsbury is set to transform the relationship between publishers and libraries, and between libraries and readers, with an innovative development in public lending: The Bloomsbury Library Online.

At a time when the British library system is under pressure to reach larger audiences with tighter budgets, and when the reading public is feeling the pinch, Bloomsbury is launching a unique, affordable and user-friendly online initiative.

In association with www.exacteditions.com and using existing technology in libraries across the country, Bloomsbury is rolling out a groundbreaking e-lending strategy which will allow readers toread collections of bestselling books at local library terminals or with the use of a library card on home computers and internet enabled devices.

The Bloomsbury Library Online will consist of a number of themed shelves: children’s books, sports titles, international fiction, Shakespeare plays, reference books and more. They will launch with a shelf of Book Group titles including Galaxy Book of the Year, The Suspicions of Mr Whicher, by Kate Summerscale, Orange Prize longlisted Burnt Shadows, by Kamila Shamsie, word-of-mouth phenomenon The Guernsey Literary and Potato Peel Pie Society, by Mary Ann Shaffer, and international bestseller The Death of Vishnu by Manil Suri. Embracing the advantages of the online format, users will be able to read the book, search the text, access author interviews, reviews, press features, and links to specially commissioned reading group guides.

How will it work?
• The Bloomsbury Library Online will be sold on subscription – libraries will subscribe to a bookshelf for a year at a time and will pay according to the size of population served.
• New titles will be added on a continuous basis – free of charge within the subscription year.
• Users will click through from the Library terminals or through an online portal accessible via any web browser (including those found on iPhone and Blackberry) anytime, anywhere in the UK.
• Text accessible through screen readers and therefore available to blind and partially-sighted users.

Macrovision Buys Muze

Muze, a company that supplies data information products supporting entertainment products such as music, video, books and games has been acquired by Macrovision for $16.5mm (all cash). Macrovision has been acquiring data companies (notibly TVGuide) and building its data products portfolio to support its business of "connected middleware, media recognition, interactive programming guides, copy protection and rich media, data and metadata on music, games, movies and television programming." From the press release:

Consumers' options are increasing as entertainment becomes digital. They can now enjoy their movies, music or other digital content in more ways, including numerous options online and on portable devices. All of these choices lead to an increased need for enhanced search and discovery capabilities to help consumers find entertainment content that matches their personal preferences. This process is powered by entertainment metadata.

"Macrovision believes that professional entertainment metadata is required for our customers to provide best in class consumer facing products," said Fred Amoroso, President and CEO of Macrovision. "The addition of the Muze assets will complement Macrovision's data solutions. It represents continued execution on our vision of delivering solutions that power a uniquely simple home entertainment experience."

Muze, which has been around since 1991 and is headquartered in NYC, has had a troubled history and was purchased in 2005 by a a private equity company that sought to establish more strategic focus, better cost containment and more professional management. In the years since 2005, Muze has acquired or allied with several companies and purchased the the assets of Loudeye for $11mm in cash in 2006.

In 2005, there was some excitement around the financial prospects for companies like Muze and AMG (another data supplier) and the multiples asked in sales prospectus' were relatively high. While terms were not disclosed on the 2005 Muze sale, some in the industry put the number at north of $30mm.

London Calling (and a Theft.)

I will be in London for the Bookfair next week and if you are also there please let me know and we can get together. For those interested I can expand on what we are doing at Mywire.com. For now a little LBF story. 

Several fairs ago, I was returning to our booth, which was on the upstairs balcony at Olympia from a meeting and I noticed two individuals walking behind the row of publisher stands. This immediately struck me as odd and I even said to the person I was with. "I wonder what those guys are doing". 

Ordinarily our booth was closed at the back however, one of our senior executives (we'll call him CH) had been horsing around and had pushed one of the panels out of the back wall of the stand. As a result, our storage area was completely open. As I continued towards the stand, I saw one of the guys come from behind our booth with a shopping bag which he had not had with him before. Smelling a fish, I moved towards him and started following him down the long stairway that joined the balcony with the main floor. The gent was now alone as his friend had gone off in another direction. As I came up next to him I looked in the bag he was carrying and there was a handbag. So I said to him, "that's a lovely handbag is it yours? I don't think he understood English but he did realize he needed to make a run for it. So he took off down the stairs with me in pursuit through the main floor of the fair towards the back. He dropped the shopping bag mid-way which I grabbed and continued to follow him. 

I was of two minds about stopping him; I was very worried he had a knife (and I have some experience in that area) so I let him escape out the back door. As I was running through Olympia in pursuit, people politely stepped out of our way which I thought was quite gracious. But no one offered to help nor did anyone ask me what the fuss was about. 

When I got back to the stand, our staff were in some agitation. Apparently, someone had lost their handbag with their wallet, passport, house keys and probably some make-up, so I calmly returned the bag to an eternally grateful Canadian.

Making Information Pay 2009

BISG has announced the speaker line-up for next months Making Information Pay conference. Here is the link to the registration page. It should be another full house.

Speakers and topics include:

The first part of the conference will feature the latest data from multiple industry sources. Confirmed speakers and session topics include:

• Leigh Watson Healy, Chief Analyst, Outsell
  A Time of Great Change: Insights from Top Publishing Executives on the Future of our Business

• Mike Shatzkin, Founder & CEO , The Idea Logical Company
  The Publishing Climate 2009: Publishers Wrestling with Change

• Jim King, SVP & General Manager, BookScan US
  The Retail Perspective: What’s Up? What’s Down?

• Kelly Gallagher, General Manager, Business Intelligence, R.R. Bowker
  The Customer’s Always Right: Who Is Today’s Book Consumer?

The second half of the conference will feature leading publishers discussing their strategies for current and future success. Confirmed speakers and session topics include:

• Dominique Raccah, Publisher & CEO, Sourcebooks, Inc.
  Business Unusual: Rethinking the Publishing Enterprise in Response to Changing Times

• Marcus Leaver, President, Sterling Publishing
  The New Marketing Budget: Breaking Traditional Marketing Allocations to Build a More Effective Model

• Josh Marwell, President of Sales, HarperCollins
  The 21^st Century Catalog: A Look at HarperCollins’ Initiative to Shift from Print to Digital Catalogs

Dave Thompson, VP, Sales Analysis, Random House
Squeezing the Most Sales from Non-Book Accounts: Tactics for Working with Inexperienced Buyers in Mass Merchant and Other Non-Book Accounts

Snooth and Book Selling

I have now been to several NY Tech Meetup meetings where the audience gets to hear (in five minutes) all about five or six new tech start ups. This is a large, appreciative and young audience and I have found myself nodding surreptitiously so some other gray beard across the aisle as we both realize the average age of the audience and the presenters are less than my shoe size. That doesn't stop the excitment however, and most of these presentations are really interesting having been vetted before hand.

This week a presentation from an online wine merchant was particularly interesting. The company Snooth is based in Brooklyn and has created a front door to wine sellers around the world. On top of that they have incorporated and organized content (formal and social) that provides a user with a wide degree of latitude in search. The interface is clean and the functionality is both well designed and obviously well tested.

Wine isn't really publishing or book related but what struck me relevant about this webstore were the similarities between the bookselling environment and wine. The founders speak about a disorganized and insular business that confused vintners and consumers alike. Applies to publishing - check. Yet wine is also complex in a similar manner to books. Wine is matched to taste and occasion and so are books. Wine is produced in many locations by many vintners - read subjects, authors or publishers. Wine is dominated by large brand merchandisers - read publishers. Wine is sold by many unconnected retailers - read book selling.

Snooth has aggrated content to support a consumers' choice and also aggregated supply so that consumers can locate and order from a local supplier (and one they know has the wine in stock). Snooth collects inventory data from a global network of 11,000 merchants and they recently announced their 100,000th registered user. And true to my heart, they are building a data analytics program that will support value-added revenue opportunites.

Michael Tamblyn suggested thinking about a new paradigm for on-line bookselling and Snooth could be an example. Check it out.

Someone's Blinded

Did you hear the one about the blind person that shelled out $350 to buy a Kindle just so they could listen to a book rather than buy a braille version? Assuming they could find the book in a braille version. Deciding the approach is far more convenient for them despite the tinny voice-over, they decide to spend their book dollars on Kindle eBooks rather than Braille books and as luck would have it, they spend more on books now that they have more choice and a far more convenient option. So every one wins: the consumer, the publisher, retailer and author - right? Apparently not.

Even though it could be legitimately argued that enabling the speech to text functionality on the Kindle could actually increase revenues (reasons above), the Author's Guild has 'persuaded' Amazon (who uncharacteristically folded like a deck chair) to disable the tool. AG believes they are protecting the economic rights of their authors. Yes, this is a real and legitimate function of the AG: View their work protecting authors in the Google book scanning suit, but no sooner had the shine on that agreement begun to dull that they stepped into this mess of their own making.

This is not about the Blind but they are now the unwitting victims of this misguided action by the AG. And realistically, who could believe the AG would ever want to take on Blind people? I'm confident there are even some blind member authors of AG. (I wonder how they feel). On the other hand, it is about the AG attempting to maintain an authors right to royalties from audio versions of their books. Yet, I must be missing something. If I buy a book for the Kindle how many times am I going to also buy the audio version? Never, is the answer. Just like if I buy an audio book for my drive commute I am unlikely (never) going to also buy the print version.

Now I am sure some will say "Oh, I did do that once," and on a few occasions I have found my self in the middle of a hardcover book and not wanting to tote it on a trip have bought the paperback at the airport. But rarely; that is, effectively never.

My point is I don't see where the author is out any royalty. It is hard to believe there is any appreciable overlap in formats purchased of the same title that makes this concern of AG's even remotely valid. On the other hand, maybe more people would buy more books if they had more options available in the manner in which they consumed them. Blind people included. Everybody wins.

For the record, if you want to read this aloud to someone -even yourself - go right ahead.

Another Embargo Undone?

The Bookseller is reporting that A&C Black is very concerned that the embargo keeping the latest Wisden Cricket Almanac off the shelves until April 6th was broken. According to Nielsen Bookscan, 816 copies of the book have been sold before the embargoed date. That's a lot of copies but could this be a case of mistaken identity or bad data? Why didn't anyone notice until the numbers were reported? We shall see.

Shared Book to provide annotation publishing tool to ourenergypolicy.org

Shared Book announces a new partnership today with web company ourenergypolicy.org that empowers OEP users with the ability to add and include comments to source documents without changing the original document. Implementation of this tool allows the user to determine which comments and mark-up is most useful to them and include or attach that material to the document. The user can then decide when to publish the material rather than having to wait for the publisher's publication date.

From the press release:

SharedBook’s annotation platform allows approved experts on OurEnergyPolicy.org to contextually add initial and responsive comments to an energy document through online footnoting, while not allowing the original content to be changed, creating a digital platform for a discussion of energy policy. The platform also has a compilation and print capability, allowing books to be created from the content with any combination of the annotations, which appear in the book as footnotes.

“Integrating our revolutionary annotation technology with OurEnergyPolicy.org is an excellent showcase for the capabilities of the patented platform,” said Caroline Vanderlip, Chief Executive Officer of SharedBook. “By allowing authorized experts to contribute thoughtful comments on the specific energy policies and positions being discussed, our annotation platform allows discussion on the site to evolve in a thoughtful, controlled way. It also gives users the option of creating books, PDFs or other printed output with a specified combination of the annotations, for use in government hearings, outreach efforts, and elsewhere.”

More on SharedBook

MediaWeek (Vol 2, No 13): OCLC, Amazon, Dawson, Curation, Bookfairs

Things are really bad in newspaper land when you can't get a copy at your local library any more. On top of this they will be charging for internet access. (BBC)

"Savings of around £10,000 will be made by ending the provision of national newspapers in a handful of libraries," a spokesman said. "National newspaper websites already publish full editorial content." The council also plans to charge people £1.30 to use computers with internet access after the first 30 minutes.

Newsagent distributor Dawson has suffered another deflection (Telegraph):

Dawson Holdings, which distributes magazine and newspaper titles to newsagents, retailers and airlines, said in a trading update today that it expected Telegraph Media Group to "terminate" its deal in the autumn.

Last month Associated Newspapers, publisher of the Daily Mail, and Comag, the joint venture between Condé Naste and the National Magazine Company, announced they would not be renewing contracts with Dawson when they expire in 2010. The two deals accounted for £139m in revenue for Dawson last year.

Dawson also has a library supply business in the UK.

WorldCat (OCLC) has partnered with book/reading social networking site WeRead (Info2Day)

It is the latest organization to join the list of more than 25 OCLC World partners. With one of the largest and most popular social book discovery applications on Facebook, MySpace, bebo, Hi5, and Orkut, weRead is a natural fit to partner with OCLC to enhance the social networking and user-discovery aspects of WorldCat.

Cindy Cunningham, director of partner programs for OCLC says, "The mission of weRead-the social discovery of books-extends and further enhances the WorldCat.org goal to connect users with their local libraries. With weRead being a Lulu company and the corresponding support for self-publishing, OCLC can offer its users access to an entirely new reading experience."

Can Curation save the media industry? (SiliconAlley)

So, what are both Maheu and Schrier in agreement about? Curation. It's a word that gained a lot of traction in the past 12 months as the overarching trends of ubiquitous distribution and mass content creation have emerged as the two headed dragon that may slay media as we know it.

The old model was "one to many" (NBC -> viewers). The new model is "one to a few" (YOU -> your friends and followers). That means there is an overwhelming explosion of content being created (Twitter feeds, blog posts, Flickr photos, Facebook updates) and most of it is interesting to a very small number of people. But, mixed in with this cacophony of consumer content, there is contextually relevant material that needs to be discovered, sorted, and made "brand safe" for advertisers. Curation is the new role of media professionals.

Separating the wheat from the chaff, assigning editorial weight, and -- most importantly - giving folks who don't want to spend their lives looking for an editorial needle in a haystack a high-quality collection of content that is contextual and coherent. It's what we always expected from our media, and now they've got the tools to do it better.

Flat World Knowledge gets $8mm for open source textbook venture. (Reuters)

Flat World offers students online books for free and the option of paying for a printed copy, which typically costs less than a comparable textbook from a college store. The textbook "Principles of Microeconomics," for example, costs $30 for a black-and-white copy and $60 for one in color.

"The idea here is the cost of textbooks has gone up dramatically over the last 10 years," says Hooks Johnston, general partner at venture firm Valhalla Partners, the largest investor in the startup. Other VC investors include Greenhill SAVP and High Peaks Venture Partners.

Amazon changes their payment terms to small publishers in the UK (Times)

The online retailer is asking for an extra 2% off the list price of books from suppliers that use its Amazon Advantage system in order for them to be paid by May 15 for sales made in April.

Those that remain on standard terms, which already involve giving Amazon a 40% discount, will not have invoices from sales made in April settled until the end of June.

The new terms, which Advantage customers were informed of last week and take effect from Wednesday, have stirred industry anger.

“How dare they try this on when we are feeling the pinch more than ever?” said one small publisher. “It’s nothing more than an attempt to rip off the small fry.”

Publishers estimate that up to 20% of books sold by Amazon go through its Advantage system.

BookFairs seem to be holding their own: "No child has too many books" (AP)

Book fairs have been around for decades, although the field now is largely controlled by Scholastic. The publisher says its business has grown from around 8,000 annual fairs in the early 1980s, with sales of around $5.5 million, to around 120,000 fairs expected this year.

The field is enticing enough that Barnes & Noble, Inc., has steadily increased its own fairs by double digits over the past few years, to over 10,000 in 2008, according to the superstore chain's vice president of speciality marketing, Kim Brown.

"As the school budgets are tightened up, the parents - the PTA - are looking for different ways to fund-raise," Brown says. "Luckily, people save their discretionary income for their children."

Educators and parents welcome the money, with 25 per cent or more of the take going back to the schools, but, as with the Scholastic book clubs, they worry about what's being sold. Scholastic fairs, like the clubs, often feature books that are tied to TV shows such as "Hannah Montana" or non-book products such as pencils, markers, toy banks and electronic games.

Encarta Dies

Earlier this week Microsoft announced that they were closing the Encarta encyclopedia operation. There is a write up on this news on the NYTimes Bits blog but I thought more interesting that that post was comment by Tom Corddry who worked on the Encarta team from the beginning. His self described 'grave side toast' is as follows:

I ran the team that created Encarta, so I’m standing up to say a few awkward words at its graveside memorial service. Encarta, may it rest in peace, deserves to be remembered more for its quality than you suggest. Your sources repeat several notions that were never true of Encarta-first, that the content from Funk and Wagnall’s was “low quality” compared to Britannica, and second that the value added by Microsoft was primarily “graphics and sound.” The text from Funk and Wagnall’s was far superior to Britannica’s as a starting point for a digital encyclopedia, because it was much more nearly “structured data,” meaning that the architecture of the text was very consistent from one article to the next. This allowed us to add a lot of “contextual” value–to compute the relatedness of every article to every other article, and build what was at the time a uniquely useful set of links and navigational tools across the entire content. Britannica, by contrast, was a bloated mishmash, a consequence of its long tradition of having articles written by many different celebrity authors. (I ghost-wrote one myself, in fact). By the standards of the print encyclopedia world, Microsoft invested heavily in expanding and updating the content of Encarta right from the beginning. We consciously invested in the contextual value just described, in expanding the core content, in creating the world’s first truly global encyclopedia, and in an efficient update cycle. We had enough “multimedia” in the original product to keep the reviewers happy, but focused on the overall usefulness of the whole product much more than on the relative handful of video clips, etc. I’d argue that within its first five years, Encarta became the best encyclopedia in history: it had tremendously consistent quality and usefulness across a very broad range of topics, and added a great deal of value by the relationships it illuminated between topics. All of that has been rendered a bit quaint now, but in it’s day it was an accomplishment worthy of a graveside toast. Encarta had more than “the potential” to unsettle the print encyclopedia business–it pretty much destroyed it. Print encyclopedias were dead, thanks to Encarta, before Wikipedia existed. We expected from the beginning that Encarta would eventually be superceded by online information-seeking. As brilliant as Wikipedia is, I don’t think that Wikipedia by itself killed Encarta. I think the Web as a whole made Encarta obsolete. I hope treasured old copies of Encarta will live on for a while in remote corners of the world, where people have scattered access to computers but little or no connection to the Web–school libraries in Africa, for example. In those places, even out-of-date copies of African Encarta, the only Encyclopedia of Africa ever published, will live on, and Joe Biden will forever be newly-elected. I’ll drink to that.

—Tom Corddry

In answer to several comments in reaction to this statement he has some further comments as well.

Another Cairns on the Offensive

Apparently some other obnoxious basta'd named Michael Cairns is sticking it to the English cricket board. (Guardian)

Lancashire have launched a fresh and withering attack on Giles Clarke's leadership of the England and Wales Cricket Board, and have also criticised their fellow counties for allowing him to survive the Stanford affair.

Michael Cairns, a heavy-hitting businessman who succeeded Jack Simmons as the chairman at Old Trafford last year, claims in his annual report to members that "there is a serious lack of governance, transparency and accountability within the leadership and administration of the board".

"The Stanford debacle was a disgrace but regrettably only one example of mismanagement that the ECB have been guilty of over the past year," Cairns continues. "If such a performance was evident in any of the organisations that I have been associated with throughout my business career, the management would take it upon themselves to do the right thing and resign, or face the alternative.

Under Clark, the ECB struck an almost pornographic deal with "Sir" Alan Stanford who of course is apparently a crook. Basic due diligence (as with Madoff) would have made that clear at the outset.

CCC Holds Online Google Settlement Seminar

The Authors Guild, AAP, Google Settlement: What Authors & Publishers Need to Know as May 5th Approaches

Free online informational seminar:

Tuesday, April 14, 2009, at 12:00 p.m. ET / 16:00 GMT - Register Now

On June 11, 2009, a federal court will hold a fairness hearing to review the proposed settlement of lawsuits brought by U.S. authors and publishers against Google for its unauthorized scanning and use of in-copyright books as part of the Google Library Project.

Rightsholders affected by the class-action settlement have until May 5, 2009 to decide whether to participate or opt-out and their decision may have business implications.

Copyright Clearance Center is hosting a free, 1-hour informational online seminar to help publishers, authors and literary agents understand their options as May 5th approaches. The session features nationally renowned publishing copyright expert and attorney, Lois Wasoff. Wasoff is the past Chair of the Copyright Committee of the Association of American Publishers and the former Vice President and Corporate Counsel of Houghton Mifflin Company.

Who should attend? Any author or publisher of a book published on or before January 5, 2009. If that description pertains to you, you may be a member of the Settlement Class under the proposed Settlement Agreement between authors, publishers and Google. Members of the Settlement Class must decide to opt-out or participate by May 5, 2009.

If you would like to learn more about the settlement you can visit a website dedicated to the topic and if you have any questions about this informational seminar, please email education@copyright.com or call +1 978 646 2436.

Register Now - Space is limited

HMH CEO Tony Lucki to Retire

The WSJ is reporting that Tony Lucki will retire on April 15th. In an email to staff he noted he had been involved with Harcourt or Houghton Mifflin for 30yrs and continued,

"Recent steps we have taken put the company in an even stronger position to deliver value to our customers and to build on our market leadership. We are on sound operational and financial footing and have great potential to grow our trusted brands and businesses," he said

The company has appointed 39yr old Barry O'Callahan as CEO who is the current CEO of corporate owner Education Media & Publishing Group. EMPG has approximately $7billion in debt resulting from the acquisition of both Harcourt and Houghton Mifflin. Reports earlier this year indicated that the company was attempting to sell their trade business but there was debate whether the company could achieve fair value (in their view) given the current economic environment.

Meta Data Related Job at HBO

As a gift for all you people out there that like meta data stuff here is what looks like it could be a cool job (if you like meta data and standards and let's face it who doesn't):

The Director, Digital Library & Media Management is responsible for development, administration and evolution of standards and procedures for the management of rich media assets (video, audio, and digital photos) with associated metadata in collaboration with HBO business units. This person will provide direction to a permanent HBO committee comprised of operating groups from all areas of HBO in order to define, implement and evolve metadata standards and related workflow requirements specific to HBO’s business needs. He/she will create direction regarding archival, content management, encoding, cataloguing, transcoding and post production standards

LinkedIn. and Randy Neuringer is the recruiter. I've never met her.

Libraries Are Struggling to Cope

Not a day goes by that I see multiple reports about closings, reduced hours or staff layoffs in public libraries. No telling what is happening with budgets for buying new materials which are probably also being severely cut. In good times, the public library is often an anonymous cornerstone of the community and most people only have a casual relationship with their local public library. Most don't have library cards. But our current economic crisis is doubly challenging for public libraries: They are victims of it on the one hand and have to manage their own challenging budgeting issues but they are also become a primary source of help and aid for a burgeoning class of people facing economic hardship.

The librarians job is becoming part social worker, policeman, home care worker and counselor and all in a context of declining resources and a growing sense of desperation that perhaps effective help for many of these patrons is beyond their capabilities. It is a big ask of these library workers and it is also unfair. As today's article in the Times points out, a typical librarian is faced with patrons that can't read or write needing resume assistance and patrons staring blankly at computer screens with no idea what the internet is. The implications of what these librarians face on a daily basis tells us a lot about the abilities of a wide class of people to succeed in an economy that is increasingly beyond their skill level.

Personanondata in Book Deal

A three book deal.

Word on the street has it that the blog Personanondata has signed a three book deal with Harpercollins which is described as a “pretty awesome” deal by company CEO Brian Murray. With details sparse, the person at PND is expected to rehash much of what he has repeatedly written in at least one of the volumes with a study of the etymology of the brand personanondata slated for a later book. “The subject of the second volume is controversial and sometimes subject to embarrassment,” said the author. “Many people are embarrassed to ask about the genesis of the brand Personanondata and simply smile knowingly as though they are in on the joke. Of course this is impossible as no one really knows anything”.

The last volume – which could be completed first – may become the blue print for all introverted children who, when finding themselves intensely interested in reading end up as adults swimming with the big sharks of publishing if only to get their hands on free books. This deal will be remarked upon by all in the industry as a true rule and model breaker that could also revolutionize the supply chain. In contrast to expected industry practice Personanondata will pay Harpercollins an advance of several hundred thousand dollars, “This is a pretty awesome deal”, said Murray. “At this point we just need the cash.” One of the books is scheduled for release in November 2011.

Library of Congress goes Social Networking

From an Library of Congress press release:

The Library of Congress will begin sharing content from its vast video and audio collections on the YouTube and Apple iTunes web services as part of a continuing initiative to make its incomparable treasures more widely accessible to a broad audience. The new Library of Congress channels on each of the popular services will launch within the next few weeks.

New channels on the video and podcasting services will be devoted to Library content, including 100-year-old films from the Thomas Edison studio, book talks with contemporary authors, early industrial films from Westinghouse factories, first-person audio accounts of life in slavery, and inside looks into the Library's fascinating holdings, including the rough draft of the Declaration of Independence and the contents of Lincoln's pockets on the night of his assassination.

"The Library of Congress launched the first U.S. agency-wide blog two years ago and continued its pioneering social-media role with initiatives such as the immensely successful Flickr pilot project," said Librarian of Congress James H. Billington. "We have long seen the value of such interaction with the public to help achieve our missions, and these agreements remove many of the impediments to making our unparalleled content more useful to many more people."

The General Services Administration today also announced agreements with Flickr, YouTube, Vimeo and blip.tv that will allow other federal agencies to participate in new media while meeting legal requirements and the unique needs of government. GSA plans to negotiate agreements with other providers, and the Library will explore these new media services when they are appropriate to its mission and as resources permit.

NYTimes goes Global

I bet every one who reads this blog reads the NYTimes and so you will have seen the banner across the top of the page that suggested you view their global edition. I think it's great they are experimenting but I was both bemused and affronted. Firstly, I thought they already had a global view. To me the NYTimes isn't the provincial Daily News or Newsday: it's The Times. It has a global perspective so why would I be inclined to narrow my view; why isn't the international/global perspective inculcated into all the news and in-depth items in the newspaper? I thought it was, and it probably is (where appropriate) but of all the 'segmentation' they could do with the newspaper this one strikes me as a little off.

They stumble on execution. I hit the 'switch to global' version and the first thing I did was look at the opinion section. As I expected, they seem to have done is make more prominent those editorials pertaining to the global marketplace. They do have 'foreign' contributors but surely in this section these need to be more prominent. More egregiously, I can't seem to find bio information about who these people are. I know who Ban Ki-Moon is but without consulting wikipedia I don't know who Evgeny Morozov is. Even the comic is American. Wouldn't opinion be where the Times could set its self apart? Since that's what they appear to want to do.

Ticket to Surf

We all know about the USAir landing in the Hudson and we also know the pilot "Sully" signed a book deal (and good on him). Perhaps little known is where the news about his book deal is likely to show up - and remember this is a plane that took off and landed three minutes later in a river.

Cheapflights.

Black Plastic Glasses

I think that's a great name and in this case it is the name of Evan Schnittman's newly birthed blog. In his first post he tackles pricing and revenue from ebooks.

"And therein lies the dilemma ... how does the publishing industry fund the creation, editing, design, production, marketing, e-warehousing, and sales of ebooks, if the income isn’t there? How do ebooks cover the huge advances needed to buy books if we cannot generate the cash, especially at their extremely low, discounted prices, cover the advances that an entire industry has come to require? The answer is that ebooks, alone, cannot.

"What this means is that unless a very different model evolves, ebooks can never become the dominant version of content sold by book publishers. It means that ebooks will always be priced to sell, but sold as an afterthought, not as the primary version of a work. It means that the need for blended e plus p models will evolve, in order to take advantage of all the great qualities of ebooks, while providing the financial support and structure that print offers. It means that consumer ebooks, as a stand-alone version of an intellectual property, must fail."

And it is nice of him to place a link to PND.

Google Orphans: What Revenue Opportunities?

Mike Shatzkin (and I) look at some potentially untapped IP in the GBS orphan class: Link

"Let’s say there are 5 million orphan works and 1/2 of 1% of them are worthy of a press run of 5,000 or more. With a few bigger winners in there, let’s say that’s an average of 6,000 press run across the 25,000 estimated titles. That’s 150 million units. Average retail of $15, average discount of 50%, conservative royalty of 5% of retail calculates to $1.125 billion in revenue to publishers and $112.5 million in royalties.

"Cairns says that maybe these numbers are too high by a factor of ten. If he’s right, we’re still talking about $112.5 million in revenues to publishers and $11.25 million in royalties to authors. I have to believe those numbers are still larger than licensing revenues will be, although Cairns and I have not explored that more complicated question seriously yet. And the truth of the press run potential probably lies north of Cairns’s number (although perhaps south of mine.)

"Why was that element left out of the settlement? Did the negotiating parties even contemplate it? And exactly how useful is the “orphan” relief if this huge portion of the potential revenue (and public value) is omitted? Were the parties so fixated on electronic exploitation that they just didn’t notice this? "

Best of PND

With over 1000 blog posts since I started back in mid 2006 some of the more interesting material is now buried, so I have decided to retrieve a wide selection of material which I consider a level above the average. I have manipulated Blogger a little by creating a new blog and I have linked from the new site back to PND for the full content.

As always, feel free to email any of these blog posts to colleagues since I am always looking for more subscribers.

The Best of PND is located here.

Also don't forget I am on Twitter @personanondata.

I have also created a web site for Information Media Partners which gives some information about my consulting practice.

Springer On the Block

The Guardian is reporting that private equity owners Cinven and Candover are seeking 'strategic advice' from Goldman and UBS with respect to a possible sale of Springer Science. Springer Science and Business Media is the love child of a combination of Springer and Kluwer back in 2003. At the time, it is believed the private equity owners were attempting to roll up several properties (including Informa) in advance of a listing.

Where they are now will be difficult to ascertain. Today, their business could be fairly stable but most executives I speak to who have significant revenues in the academic, library and media segments believe that this coming year and 2010 will represent real tests just to keep revenues from falling off a cliff. Any publisher with 'second tier' products is going to face a torrid time keeping their subscription base. It is the subscription model that has helped many of these publishers weather the storm thusfar; however, this will not last as library and academic funds are slashed.

Candover and Cinven will face a difficult task and if they want £2bn as the Guardian suggests then this will be a big ask. Everyone is familiar with the protracted Reed Business auction that was ultimately abandoned and while this is a different market the example is indicative of the risk-averse nature of the M&A market for media properties.

From the Guardian article:

Rival private equity groups are regarded as the most likely buyers, although the head of one competing venture capital firm said he thought it was unlikely Springer would attract much interest, given the poor short-term prospects for the global economy.

Media companies have also seen their valuations fall in the wake of a global advertising downturn. However, unlike other media groups, many of which are heavily reliant on advertising, Springer has a relatively secure source of revenue. It publishes more than 6,500 new book titles every year and owns 60 publishing houses in about 20 countries in Europe, Asia and North America.

The company employs more than 5,000 people and its British operation, based in Surrey, oversees the publication of 20 journals.

Springer has been (from the outside) fairly innovative with respect to eBook and new publishing models. They were one of the poster children for the Google Book program and professed to have seen impressive sales results from many older titles that they had given up on years before. Perhaps, the eventual buyer will be taking as much a flyer on Springer as they will be on the potential for the wider market to turn around in the short to medium term. Good luck with that.

Archer Trophy Wall

Apparently, Jeffrey Archer is looking for every edition of his 'break-out' book Kane and Able. No reason is given for the requests although I believe he is building a giant trophy wall of bookshelves of every edition of every title he has published. Periodically, he will scan the titles in awe and perhaps turn some of the titles so they are face out. In a mosaic of sorts.

Independent

FiledBy Announces Launch of filedbyauthor website

I have noted the early development of FiledBy before and here is an announcement of the launch of their site:

FiledBy, Inc. today announced the Beta launch of filedbyauthor. The site is the first large-scale author-centric promotional platform to provide every author that has been published in the U.S. or Canada a free, hosted, ecommerce enabled web page ready to be claimed and enhanced. With more than 1.8 million pre-assembled author web pages and over 7 million book titles, filedbyauthor is the most complete site for finding and engaging with authors and their work.

“All authors, regardless of publishing category are encouraged to visit the site, claim their page, make corrections, and enrich them in a variety of ways," says Founder, President & C.E.O. Peter Clifton.

Any published author or co-author can easily and immediately update their author page which is linked to individual work pages. In addition to the free level, FiledBy announced two new membership levels designed to make additional web marketing tools available at low cost. These additional levels include blog tools, additional linking and media postings, event listings, online press kits and banner customization.

And, any reader can join the filedbyauthor community and start connecting with authors. Readers can fill in their own pages, collect favorite authors and books, write reviews, rate works and authors, and comment through wall postings.

“We hope to level the web marketing playing field for all authors, eliminate some of the challenges authors face when designing their online presence, and help every author become more easily discoverable through a highly optimized site,” added Clifton.

FiledBy, Inc. is a digital marketing services company providing membership sites, web tools and community building solutions to authors and their fans. The Company, based in Nashville, TN, was co-founded by Peter Clifton, a former Ingram executive and Mike Shatzkin, a publishing industry strategist.

Google Book Agreement

Mike Shatzkin has been thinking about what the Google Book agreement with AAP and AG could mean for revenues: Where will the money come from? (He's roped me in as well):

The part that interests me most is the potential revenue beyond the settlement. Where is the revenue for this going to come from? Who will buy what from the material Google has digitized and what will the revenue opportunities really be for those who “opt in”? And what will Google really have to sell?

I went to Michael Cairns, former CEO of Bowker with this question and he and I are starting to think it through.

All the focus on revenues in the conversations I’ve heard, including a very stimulating seminar at Columbia ten days ago, has been about digital revenue. And that’s what Cairns and I were thinking about too. What, besides the pre-1923 PD stuff do they have in the databases they can license to libraries? So how much can they charge? We saw Google’s pricing idea for ebooks. What will copyright owners do about pricing? And will copyright owners give Google books under this program, or under the Google Partnership Program? These are complicated questions.

Distracting, even.

More

MediaWeek (Vol 2, No 11): Voyager Learning, ReedElsevier, CBS Radio, Libraries

Near Norwich, Bertrams were sold for £8.6mm and all 600 staff were kept on. A remarkable event given the state of UK bookselling. Smiths News is the purchaser. Reed is paying Pat Tierney a £2.4m bonus and The Times suggests shareholders will be pissed. Tierney ran the educational unit (Harcourt) which Reed sold for a large premium over what they purchased it for. In addition, Tierney deferred retirement to take care of the sale process. A good backgrounder on how legal publishing works from a taxonomy and text mining perspective. (Legal Technology). ReedElsevier's earning call transcript (SeekingAlpha).

As far as the 2008 financial performance, 15% earnings growth and that is our highest for many years, and I think in this market, it is an excellent performance. Good above-market revenue growth we’ve seen for Elsevier, LexisNexis, and Reed Exhibitions, our core businesses. All three of those businesses, I think, did very well in terms of organic revenue growth.

Our focus in the last two or three years on accelerating margin improvement is paying off with 110% basis point margin improvement. We had a record year in terms of cash conversion, 102% of operating profit into free cash flow, that’s just £1 billion, which is an extraordinary number of free cash flow. Return on capital employed rose for the fifth year in a row. It is now about 12% and obviously significantly ahead of our cost for capital, and I think after the 1.5 billion corporate bond issue in January and the renegotiation of the revolving credit facility, we are now financially in a good position and with well-spaced debt maturities going forward. - Sir Crispin Davis

A shareholder suit against the remaining parts of what was Proquest and is now Voyager Learning is going ahead. (Law360). Voyager also announced their full year 2008 results (Press Release):

• Net sales for 2008 were $98.5 million, a decrease of 10 percent from net sales for 2007 of $109.6 million.
• Gross profit decreased $10.8 million in fiscal 2008 to $62.6 million compared to $73.4 million in fiscal 2007. The gross profit margin also decreased to 63.5 percent in 2008 compared to 67.0 percent in fiscal 2007.
• Loss from continuing operations before interest, other income (expense) and income taxes was $83.3 million in fiscal 2008 compared to $104.4 million in fiscal 2007. The Company had adjusted EBITDA, reflecting ongoing business operations, of $15.8 million in 2008 compared to $28.7 million in 2007, where adjusted EBITDA excludes depreciation and amortization expense, goodwill impairment charges, costs to terminate leases in Ann Arbor, Michigan, and corporate overhead costs which were predominantly for restatement related activities in 2007 and 2008.

The good news is the company is 'all caught up' in their long running financial reporting saga. (PND) The company is still looking to be acquired. The Chronicle reports on belt tightening in the library world (this year and next will be tough for vendors).

Greg Doyle, electronic resources program manager of the Orbis Cascade Alliance, in Portland, Ore., describes his group as "a buying club" that represents 36 academic libraries at public and private institutions in Oregon and Washington. I buttonholed him after he made lengthy stops at the Oxford and Ebsco exhibits.

Mr. Doyle is not afraid to use the word "dire" to describe the economic situation that faces his alliance's members. "Right now everybody's budget is terrible," he said. Many don't yet know just how bad the cuts will be. To prepare for the worst, though, they "are actively identifying databases to cut."

HyperLinked data from Tim Berners-Lee (TED Video). There is also a related video from 2006 meeting about using data sets in new ways which is very interesting. (TED Video) The library of the future being built in Palo Alto? Not really but this is an interesting article on how (public) libraries will evolve from an unusual source. I liked this bit:

Loertscher teaches his library-science students to use the "learning common" tool, in which an information professional sits in on an online conversation, helping teachers and students who have created assignments and projects on iGoogle pages. The librarian in coming decades "will burrow right into the center of where the clients are now," commenting on assignments and offering reference and research materials that support projects, Loertscher predicted. In his model of the future, the librarian goes into the student's space, rather than the student coming to the building, he said. "It's very proactive and moving into the space where kids (are comfortable). You have to take their social-networking skills and bend them over into their learning skills," he said.

Some lessons to be learned in the way CBS is managing their radio stations and the seemingly misguided understanding of their key market. (CrunchGear).

We now turn to Mr. Bouloukos’ comment, that young people—most of you guys are young people, I would guess!—are “using the radio to discover today’s most popular music.” First off, that wording is just wrong. If a song is already popular—remember, 92.3 Now will only only play “hit music”—then the odds are that people have already heard it before; in other words, hit music is already popular! A song becomes popular when a lot of people know it, and enjoy it. If a song is popular, then people aren’t, by definition, “discovering” it! (Amateur Hour at CBS Radio, apparently.) Even giving Mr. Bouloukos the benefit of the doubt, that what he meant to say is that people are using radio to discover new music… well, good luck bro. I’d like to find the last 17-year-old in America who is using commercial radio as his primary source of new music. I mean, it’s not like these kids are using THE INTERNET to find new music, right? MySpace Music, music blogs like Hype Machine, sites like Imeem and YouTube, etc. (Then these kids turn around and buy said music either directly from the band’s Web site, or use iTunes or, yes, download it “from BitTorrent.” (BitTorrent is an Internet protocol; you don’t download things “from it.”)

Playboy Archive Launched on the Web

If you are looking to read some really great articles, short stories and profiles, well your boat just came in.

My friends at Bondi Digital have launched the playboyarchive which covers the years 1954 to 2007 of one of the iconic brands in publishing and media. Each edition appears as it did when published, complete with articles and advertising and there's even some photography! The company behind this effort - Bondi Digital, has a growing track record in taking the archives of well-known magazines and creating a database and visual representation of the original verison. Launched under the Cover-to-Cover brand, the company has done this with The New Yorker, Playboy and Rolling Stone. Each of these titles was orginally published on DVD form and packaged together with a companion book. In the case of Playboy, the original idea had been to launch the Playboy collection by decade and Bondi began that process 2 years ago with the 1950s issues.

In addition to launching the Playboy web version they have also announced that they will launch a similar online archive using the Rolling Stone content. Currently access is free to the archive and they don't have current plans to charge.

I interviewed David Anthony one of the company founders just after they completed the first Playboy DVD - here.

Australian Parallel Importation

In a story line we have been following from a distance, the Australian government has been attempting to address the impact of their protected market for books. Does it help indigenous publishing or cause consumers to pay higher prices? The commission has taken testimony from all sectors of the market (submissions are published on their web site) and have now published their preliminary findings.

There is no formal policy change at this point but they appear to be recommending only minor changes to the existing policy.

Here are the summary findings: (Report)

Key points

• The Commission has been asked to assess the benefits and costs of Parallel Import Restrictions (PIRs) on the importation of books that are published in Australia, and to examine the merits of options for reform.

1. The PIRs are contained within the Copyright Act, although they are additional to its core protections.
2. Changes to the PIRs in 1991 have overcome previous concerns about the timely availability of books in Australia.

• PIRs, by restricting competition, place upwards pressure on book prices in parts of the market:

1. most of the benefits of these higher prices accrue to publishers and authors, with demand for local printing also increased most of the costs are met by consumers.

• While these benefits and costs are largely offsetting, there are some resource costs for Australia, including a leakage of income to overseas authors and publishers.
  
  
• At the same time, the PIRs help to support the ‘cultural externalities’ associated with Australian publishing. These are assessed as policy relevant, but unlikely to be large.
  
  
• An explicit subsidy to support the cultural externalities would avoid a leakage of support overseas, but the approach would have practical drawbacks.
  
  
• Abolition of the PIRs and reliance on consumer demand for Australian stories to deliver a sufficient level of local writing and publishing activity, while having some merit, would not be prudent at this time.
  
  
• Changes should be made to the current PIR regime to increase competition in those parts of the market where the restrictions put most upward pressure on book prices and/or where the cultural externalities are likely to be smallest. To this end:

1. PIR protection should only apply for 12 months from the date of first publication of a book in Australia (while retaining the 30 day release rule) the 7/90 day resupply rule should be abolished booksellers should be allowed to overtly offer an aggregation service for individual import orders under the single use provisions.

• A further review should be held five years after implementation of the changes arising from this study.

Find more information including the submission from Leading Edge which has some good background information here: Delicious Bookmarks

Chaney to Ghost Write Bush Decisions - Again?

It's in the HuffPo so it must be true. Or not. Link

But according to sources close to the former president, Mr. Cheney was his second choice to write the memoir after Mr. Bush was turned down by his first choice, author James Frey.

Mr. Bush, who reportedly "likes the way he makes things up," had asked Mr. Frey to pen the memoir under the title A Million Little Decision Points.

I actually think that kid from Brown might have done a better job with this.

Shatzkin with Agents and FiledBy

Mike Shatzkin who needs no introduction nor help from me for that matter had an interesting post today about a panel discussion he participated in on the future of publishing. Importantly, however he also announced that his new business FiledByAuthor is now live:

This is the same phenomenon that has made it harder for new bands to break out for years: a kid today can still “discover” the Beatles or Bob Dylan and have dozens of songs to listen to and learn without any regard to what is “new”, because the Beatles and Dylan are new to them! We haven’t (yet) had the situation where a multi-book novelist from the 1880s or the 1930s becomes a new addiction, but we’re bound to eventually. And in the meantime, all those Long Tail units are just making the slope to success a little steeper for every new book.

I also told the agents (and, because I did, I want to tell you) about a brand new business I’m involved in called Filedby which, I’m happy to say, is addressing the Long Tail question from another direction. Filedby is now live with a web page for 1.8 million authors — every single one with a live ISBN in the US or Canada. The pages, already mounted, are “claimable” by the authors, providing a big head start on a personalized web page that Filedby has provided largely through automation. We see an enormous opportunity in helping authors help themselves. There are a lot of them not getting much help from their publishers. Frankly, except for Morgan Entrekin — who explictly spoke about working the internet finding the audiences for books that would sell between 6,000 and 25,000 copies — nobody was offering much hope that the publishers would be doing more for the authors in the days to come. Everybody seems to be looking to authors to do more for themselves. I think my co-founder Peter Clifton and I picked a very good time to be starting this business.

Six Things to Change Publishing But with Video!

Here is the link to the post earlier in the week with the powerpoint presentation:
(Link)

Amazon Sued By Discovery Communications

In what is likely to cause great consternation and discussion on the web here is the Discovery Communications statement:

Discovery Communications Files Patent Infringement Suit Against Amazon.com

March 17, 2009

(Silver Spring, Md.) Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) today filed a patent infringement suit against Amazon.com, Inc. in the United States District Court for the District of Delaware, alleging infringement of a patent issued to Discovery Communications for electronic book technology. Discovery Communications alleges that Amazon's sale of the Kindle and Kindle 2 products and its electronic book delivery system infringe U.S. Patent Number 7,298,851, "Electronic Book Security and Copyright Protection System." A copy of the filing can be found on Discovery's web site: www.discoverycommunications.com.

Discovery Communications and John S. Hendricks were significant players in the development of digital content and delivery services in the 1990's. Hendricks' work included inventions of a secure, encrypted system for the selection, transmission, and sale of electronic books.

Joseph A. LaSala, Jr., General Counsel of Discovery Communications, said: "The Kindle and Kindle 2 are important and popular content delivery systems. We believe they infringe our intellectual property rights, and that we are entitled to fair compensation. Legal action is not something Discovery takes lightly. Our tradition as an inventive company has produced considerable intellectual property assets for our shareholders, and today's infringement litigation is part of our effort to protect and defend those assets."

Discovery Communications is represented in the action against Amazon.com, Inc. by Morrison & Foerster and Young Conaway Stargatt & Taylor.

PLEASE CLICK HERE TO VIEW:

Stop Making Sense: RISD Students Visit Random House

Apparently, RISD students have been all the rage at corporations ranging from The Gap to Bank of America and they recently visited Random House. This has to be fake, right? From The Brown Daily Herald.

Last month, a team of RISD students made a consulting trip to the headquarters of Random House, the venerable New York publishing house whose widely-publicized financial troubles earlier this year required company-wide layoffs. Random House CEO Markus Dohle extended a personal invitation to the students, who were paid a six-figure consulting fee and tasked with "re-energizing Random House's artistic mission by challenging our notions of creativity in business settings."

On their first day at Random House, the RISD team - who arrived in Manhattan on blue bicycles, wearing plaid pants and one-shouldered leotards - spent the morning examining the artwork in the offices of several Random House employees. Upon seeing a framed print of Thomas Kinkade's "The Christmas Cottage" hanging above the desk of senior editor Robert Littrell, RISD senior Megan Lafleur-Ramirez pronounced it "beyond tragic," and replaced the Kinkade print with "Awareness of Self and Non-Self Entities," a sculpture consisting of a bag of Cooler Ranch Doritos dipped in honey and tied to a Betamax player. RISD junior David Harrison spent the afternoon replacing many of the Dell computers in the office with cardboard signs reading "COMPUTER + COMP-YOU-TER = THE SIGNIFIED (???)" and sophomore Hannah Benton joined senior Rachel de Compt in the accounts division, where they spent several hours dropping long green threads onto pieces of canvas, attaching them to glass slides and putting the slides in a toaster. The project, de Compt said, was inspired by French surrealist Marcel Duchamp's "Trois Stoppages Etalon," and was meant to represent the plight of America's poor.

Do I label this "business strategy" or maybe comedy.

Kevin Roose has a book coming out: The Unlikely Disciple: A Sinner's Semester at America's Holiest University Amazon. (Hat tip Ron Hogan).

Judging Clarity: The AAP, Google, AG Settlement

There has been an increasing amount of discussion – mainly on the Interwebs and via list serves, etc. — about the proposed settlement between Google, AAP and AG. The agreement is set to be approved by the presiding judge in mid-year and there are no indications that the judge will fail to approve the agreement. The agreement itself is so complex that this complexity may be resulting in a lack of coherence to the objections that some parties have; but, as I see it there are several themes to the objections and some of these came out during an open meeting I attended at Columbia University Law School on Friday.

Firstly, at the core of this agreement, is a provision to set up a Book Registry (BR) that will manage bibliographic information, document copyright holder details, as well as enable sophisticated opt out/in functionality and provide for collect and pay. The Registry is being funded initially by Google and will have a board of directors chosen equally between the parties (ex-Google).There is some concern about how this operation will function since the details are not laid out in the document (only its obligations). For example, the Registry will arbitrate between potentially conflicting parties regarding copyright ownership. The exact mechanics of this remain cloudy and so some believe this lack of clarity is cause for concern. Unclear also is how this organization will be constructed, although AAP and AG are among those involved in the upcoming naming of an Executive Director of the Registry. Articles of incorporation will be filed with the State of New York in the next week which assumes the establishment of bi-laws and a board of directors for the BR. A question was asked about the eventual representational breadth of the board beyond members of AAP and AG to which the response was ‘we hope to represent as many groups as possible without it becoming cumbersome.’

Secondly, there is concern about the sales process and the mechanism for determining who pays what. This question was not addressed in full although it is Google who will be selling the books database product to libraries and other institutions. The scope of the customer base is not clear; e.g., it is not clear whether the Library of Congress would be an eligible institutional subscriber. Since this is not Google’s (natural) business, it is assumed the company will find a third party (or more than one) to sell this database for them into this market. One panel member expressed strong concern that monopolistic factors could develop in the sales of the product particularly a monopoly of the content for sale. Even if Google commissioned multiple sales agents, pricing could not diverge from that established by the BR, which would receive input from Google. (There was some under-current of belief that this database of out-of- print, old, ‘orphan’ works is a public good and should, therefore, be open to all).

The pricing formula seems to be susceptible to black box determination and isn’t clear. In the document specific prices per title are noted (in the context that x number should be priced at y price and z number priced at w price, etc). It would seem logical that there will be an all in price per some recognized measure (such as enrollment or population served). Having said that, there may need to be some type of sliding scale resulting in some of the larger universities and institutions paying a proportionately larger amount than smaller schools but how (or if) this will develop may have more to do with experimentation that anything. Any customer is going to want some clarity regarding the price they are being offered and how their price compares with another similar institution. There is also the question of what types of libraries are eligible for subscription; e.g., would libraries within hospitals qualify? The mechanic's library? It may come down to anyone with cash.

Pricing assumes there is value in this database and, in the aggregate this is probable. And perhaps as the books are progressively interlinked (assuming this will form some of their development), then value will increase. In the final analysis, academic libraries are going to view this as a must-have database and will be pressured by their faculties and researchers to subscribe. Publishers with many titles in the database will make some money but the average author is unlikely to make much at all. (This doesn’t negate the benefit that their intellectual work will now be far more easily accessible). As an aside, in pricing this database, I believe the emphasis will be to price it as high as possible in case usage proves the product is only marginally useful.

No one at this meeting mentioned the Elsevier complaint that purchases are often “all or nothing” deals: In this case, it would be interesting if Google provided access to anyone wanting the database and then charged only for usage. The students at the small agricultural college in Texas are not going to access too many of the political science titles from Michigan and maybe they shouldn’t have to pay for them. (There is language in the agreement about domain-specific compilations — e.g., "biology" or perhaps "biological sciences" - but it is not spelled out how that would be implemented).

This is only a US deal and there will be no international access to this database. International publishers (particularly) have felt disenfranchised, since many books published overseas have been scanned as part of this process.

Regardless, Google and AAP emphasize the points that they have made every effort to enable copyright holders to participate in or opt out of the database. They have promised functionality that will enable wide flexibility from expunging the content to free access – with significant gradations with respect to access and pricing between these two points.

Google says they have spent $10-15mm (by their own declaration more than in any other class action suit) to educate the potential rights holders of this agreement. Even so, there haven’t been too many ‘reclassifications’ of books once considered “orphan”.

This will not be the last of this discussion.

Note: Thanks to Peter Brantley for his help and here are his thoughts (and the Twitter Stream) on the same meeting.

Six Things to Change Publishing

Michael Tamblyn's presentation on change in publishing is excellent. Each one is great, but I especially like number one and in number six he touches on some of the innovation concepts I noted in my presentation at Frankfurt last year. In comparison, I was far more heavy handed than his elegant delivery.

Michael Tamblyn - 6 Projects That Could Change Publishing for the Better

View more presentations from booknetcanada.

Related: Presuming No Book

Related: Edelweiss: Above the Treeline

Related: Future of Bibliographic Databases

No 1 Detectives

I saw the poster in Times Square and she saw it in the subway. I thought, "Crap, we are going to have to get HBO". Casually, over dinner, I mention: "I'm thinking we might want to get HBO." She says, "Oh really, I think so to." I say "Why would you agree?" She says "You know why."

Oh, well at least there's Bill Maher.

UK Retail Magazine Distribution Upheaval

The Guardian reports (and Dawson confirms) that Frontline a joint venture of three magazine publishers has decided not to renew their distribution agreement with Dawson Holdings. The agreement that covered approximately 1,000 magazine titles that were distributed to newstands, agents and stores across the UK will be split between Smith News and Menzies. While the change will not happen for 12mths some observers are suggesting a duopoly may not be in the best interests of the market.

Dawson Holdings provides distribution for various types of media content including distribution into the UK library market. The company indicated that this contract is worth £116 million and compares to total revenues for Dawson News of £690 million. Since the contract still has 12mths to run the company is in the process of determining its options.

Publishers in many markets are looking for improved efficiency and this situation in the UK is another example of that. As the Guardian writes:

The move is part of an efficiency drive by Frontline, jointly owned by Bauer Media, the FHM publisher, Haymarket, whose titles include the advertising industry bible Campaign, and BBC Magazines. In common with other publishers, they are trying to cut costs by reducing the number of local and regional wholesalers used to deliver titles to the 55,000 retailers in the UK that stock them.

Frontline and its competitors, which include Comag and Seymour, deliver from their printing presses to regional warehouses owned by distributors. The industry used to be dominated by a network of local and regional distributors, many of which had monopolies in certain parts of the country, but in recent years the big magazine companies have tried to rationalise their distribution operations.

In the US, readers will be aware of a similar set of circumstances involving Anderson News and Source Interlink which sought to extract more money from publishers for distribution. With a declining marketplace and increasing costs publishers and distributors are aggressively looking for efficiencies and consolidation -thereby spreading costs across more publications - is a viable option. Whether this places too much market power in the hands of SmithNews and Menzies remains to be seen.

Livemocha and Pearson Announce Partnership for Online Language Learning

I covered Livemocha just after they made a launch/investment presentation at a west coast developers conference in 2007. That blog post is here.

Pearson, the world’s leading education company, and Livemocha, the world’s largest online language learning community, announced today a strategic agreement to co-develop a new, direct-to-consumer, conversational English language learning experience available on Livemocha’s online platform with a global community of over two million members.

MediaWeek (Vol 2, No 9): Alternative Reality, Brewster Kahle, Reviews, McGraw-Hill, Kaplan

In this quarter's technology report The Economist had three articles of general interest and relevance to publishers. Firstly, an article about alternative reality games and it would seem to me that some of the important elements that go into the creation of an ARG could (should) be delivered or supported by a 'traditional' publisher. (Economist is paid access - Sorry).

It was back in 2001 that the first commercial ARG, “The Beast”, a promotional campaign for Steven Spielberg’s film “A.I.: Artificial Intelligence”, began blurring the line between reality and fiction. Instead of formally announcing the start of a game, ARGs merely leave clues for potential players to follow: a subtle image on a poster, perhaps, or a cryptic message on a website. Fans must piece together the narrative—that’s the “alternate reality”—on their own. ARGs are characterised by their reliance on technology and teamwork, and are often shrouded in mystery until they end, weeks or even months later. Only then is the full story (and the product being promoted) revealed.

In the second article, the newspaper wonders do reviews really help and how many is too many? Apparently they do and maybe there is a limitless appetite for them:

The sheer volume of reviews makes far more difference, according to Google’s analysis of clicks and sales referrals. “Single digits didn’t seem to move the needle at all,” says Mr McAteer. “It wasn’t enough to get people comfortable with making that purchase decision.” But after about 20 reviews of a product are posted, “We start to see more reviews—it starts to accelerate,” says Sam Decker, the chief marketing officer of Bazaarvoice, a firm that powers review systems for online retailers.

His company’s research shows that visitors are more reluctant to buy until a product attracts a reasonable number of reviews and picks up momentum. In a test with Kingston, a maker of computer memory, Bazaarvoice collected reviews of Kingston products from the firm’s website and syndicated them to the website of Office Depot, a retailer. As a result there were more than ten reviews per product, compared with one or two for competitors’ offerings. The result was a “drastically” higher conversion rate, which extended even to other Kingston products that lacked the additional reviews.

Lastly, The Economist profiles Brewster Kahle the founder of the Open Internet Archive.

But all these things are steps towards Mr Kahle’s wider goal: to build the world’s largest digital library. He has recruited 135 libraries worldwide to openlibrary.org, the aim of which is to create a catalogue of every book ever published, with links to its full text where available. To that end, the Internet Archive is also digitising books on a large scale on behalf of its library partners. It scans more than 1,000 books every day, for which the libraries pay about $30 each. (The digital copy can then be made available by both parties.)

Some 200 people work for the Internet Archive, which has an annual budget of $10m-14m. Initially funded by Mr Kahle, the archive now gets much of its income from grants made by foundations and from libraries that pay it to digitise their books. It also runs a variety of one-off projects, such as a collaboration with America’s space agency, NASA, to make available photos and films relating to the history of the space programme, and a “print on demand” system to turn digital files into physical books in minutes.

BusinessWeek suggests that the Android Mobile operating system will overtake the IPhone by 2012.

The iPhone's lead over smartphone upstart Android is set to be short-lived, according to new research.

Android smartphone sales will outstrip iPhone sales by 2012, a report by industry watchers Informa Telecoms & Media has predicted.

Last month, O2's parent Telefónica Europe revealed sales of the iPhone topped one million in the UK. While T-mobile UK – the exclusive carrier of the first Android device, the G1 – wouldn't put a figure on how many of the devices have been sold, it did say the handset now accounts for 20 per cent of its contract sales.

McGraw Hill is in the second phase of an e-Book experiment at Northwestern Missouri State:

One of the largest public university e-text research trials is currently being conducted by Northwest Missouri State University and McGraw-Hill. The alliance is testing the potential of replacing students' printed textbooks with the electronic, fully interactive versions that offer promising cost savings.

The preliminary phase of this study ended this past December and involved four classes and approximately 200 students. This second phase involves 10 departments and more than 500 students. Initial results are expected by mid-April 2009.

"As we look ahead to the University's ever-growing operational costs, especially in today's challenging economic environment, we see eBooks as a proactive solution to address the considerable expense associated with higher education," said Dr. Dean L. Hubbard, Northwest's president. EBooks typically cost about half as much as traditional printed textbooks.

In the second phase of the pilot program, the students download the McGraw-Hill eBooks using VitalSource Bookshelf(R) a software application for reading, managing and interacting with digital content.

Online Universities Kaplan and University of Phoenix are given failing grades by Consumers Digest:

For-profit online universities represent a $6.2 billion industry with some 620,000 students as of fall 2008. Because of questionable oversight by the federal government, some of these "institutions," such as Kaplan University and University of Phoenix, are able to skirt requirements of the Title IV student-assistance program that is part of the Higher Education Opportunity Act, and thus, mostly taxpayer money is filling the coffers of these companies. The transgressors often use high-pressure tactics to mislead individuals regarding the value of a degree and the costs involved in working toward that degree. Many potential students are deceived about the transferability of credits earned elsewhere. Allegedly, instructors are pressured to inflate students' grades to keep them enrolled and the financial aid flowing in -- and are rewarded for doing so. For students, all of this can result in subpar coursework, insufficient job training and a degree that is devalued by employers -- a complete waste of a student's time and money.

In the course of producing the investigative report, "Degrees of Difficulty: The Truth About Online Universities," in the April issue of Consumers Digest (on sale March 3), interviews with 26 former employees and students from the biggest for-profit online universities brought to light the questionable role of admissions "advisers" who know little about academia but a lot about sales; the existence of giant call centers adorned with large wallboards that track applicants and enrollment numbers; and bonus- and commission-based enrollment practices -- even though federal law prohibits schools that are eligible for federal funding from using these practices.

Newscaster Bloopers

Katie Couric on Letterman last Monday night told a story about some mid west news station that reported on an impending snow storm. (It snowed in NYC last Monday so this was partially relevant). Katie explained that one evening the weatherman was warning of a heavy snow storm the next day. When the team returned the next day for the evening newscast the snow had not materialized, and in passing over to the weatherman for his report, the blond newscaster asked "So, Joe what happened to the 8 to 10 inches you promised me last night."

Which reminded me about a news story about a fast ball pitcher who it was said could throw a ball through a car wash so fast the ball wouldn't get wet. When they came back to the news desk one of them said "well, I guess he must have the cleanest balls in baseball".

I think in both cases they had to go to commercial. We'll be right back.

Skittles

Skittles have been all the rage on Twitter the past day or so since the company relaunched their website by merging social media content from Wikipedia, Youtube, twitter, flickr and other sites. Some more savy web users have been able to cobble together a version of this concept by tying together sites like linkedin, slideshare, blogger, flickr, etc to establish a web profile or presence (and all for free without the expense of web development or hosting); however, this commercial extention appears to be unique. Whether unique or not this effort has tapped into the phenomenon of web-based social interaction to such an extent that twitter users were blaming skittles for the service disruptions on twitter yesterday.

Visit www.skittles.com and here is a take from the LA TImes:

The updated website is little more than a small overlay that links to user-submitted information about the candy on various social media sites: photos of candy wrappers on Flickr, videos from the company's YouTube channel, the Facebook fan page, its Wikipedia entry and real-time conversation on Twitter.

Upon loading Skittles.com, the visitor is asked to enter a date of birth as an agreement to the no-holds-barred information flow. A Twitter search for "skittles" is the default landing page, displayed in the background.

Putting the micro-blogging website at the forefront has apparently paid off. "Skittles" has topped Twitter's list of trending topics since last night.