Making Information Pay 2009

BISG has announced the speaker line-up for next months Making Information Pay conference. Here is the link to the registration page. It should be another full house.

Speakers and topics include:

The first part of the conference will feature the latest data from multiple industry sources. Confirmed speakers and session topics include:

• Leigh Watson Healy, Chief Analyst, Outsell
  A Time of Great Change: Insights from Top Publishing Executives on the Future of our Business

• Mike Shatzkin, Founder & CEO , The Idea Logical Company
  The Publishing Climate 2009: Publishers Wrestling with Change

• Jim King, SVP & General Manager, BookScan US
  The Retail Perspective: What’s Up? What’s Down?

• Kelly Gallagher, General Manager, Business Intelligence, R.R. Bowker
  The Customer’s Always Right: Who Is Today’s Book Consumer?

The second half of the conference will feature leading publishers discussing their strategies for current and future success. Confirmed speakers and session topics include:

• Dominique Raccah, Publisher & CEO, Sourcebooks, Inc.
  Business Unusual: Rethinking the Publishing Enterprise in Response to Changing Times

• Marcus Leaver, President, Sterling Publishing
  The New Marketing Budget: Breaking Traditional Marketing Allocations to Build a More Effective Model

• Josh Marwell, President of Sales, HarperCollins
  The 21^st Century Catalog: A Look at HarperCollins’ Initiative to Shift from Print to Digital Catalogs

Dave Thompson, VP, Sales Analysis, Random House
Squeezing the Most Sales from Non-Book Accounts: Tactics for Working with Inexperienced Buyers in Mass Merchant and Other Non-Book Accounts