Some snips from the annual
VSS media forecast:
“Digital’s influence is now a constant and
significant factor in every sector, segment and sub-segment of the US
Communications industry,” said John Suhler, Co-Founder and President of
VSS. “At the same time as digital technology and innovation continue to
spur growth in the industry or propel the communications industry
forward, emerging digital media and services are significantly changing
consumption habits among both institutional and consumer end-users.
These developments will drive digital-related expenditures to constitute
nearly 40% of the overall U.S. Communications Industry spending by
2016.”
In the Business & Professional
Information & Services sector, spending will rise 7.2% to $204.43
billion in 2012 and post a 7% CAGR in the forecast period, fueled by
solid growth in both Business & Professional Information and
Business & Professional Services, particularly those relating to
marketing, financial & economic and scientific & technical
Information, as well as technology services, such as wireless data
access, Software as a Service (SaaS) and cloud computing.
VSS projects spending on Education & Training Media & Services
will increase 4.4% to $252.46 billion in 2012 and post a 4.2% CAGR in
the forecast period. Solid gains in College Media and Outsourced
Corporate Training will offset more modest growth in K-12 and declines
in For-Profit Postsecondary Educational Services.
Spending on Entertainment & Leisure Media will increase 4.9% to
$293.49 billion in 2012, with strong gains in Subscription TV spending
expected to offset weaker growth in Entertainment Media and declines in
Consumer Books. Steady growth in Subscription TV spending and a
resurgent Entertainment Media will produce a 4.9% CAGR in the forecast
period despite protracted declines in Consumer Book spending.
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