Personanondata: FiledBy Announces Pre-Pub Website Features

Wednesday, July 01, 2009

FiledBy Announces Pre-Pub Website Features

FiledBy announced some new enhancements this morning:

FiledBy (www.filedby.com) has added a new pre-publication website feature to its growing list of online marketing tools for authors. Writers publishing a new book now have a low cost, effective tool to pre-launch their book online.

The new feature allows both first time and published authors to quickly and inexpensively build a pre-publication web presence on FiledBy. “Bookselling experts agree that authors should start promoting a new book well before it arrives in bookselling channels to build interest, community and sales,” said Peter Clifton, FiledBy CEO and president. “FiledBy’s new website feature makes it easy for authors to get ahead of the marketing curve by setting up a comprehensive online marketing presence in advance of their book’s publication date.”
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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.