Thursday:
The Impact of Free (and Piracy) on Book Sales: An Update on The Piracy Project
9:30AM - 10:30AM (Thursday, May 28, 2009)
As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown. While the debate over the impact of free content has been at times heated, the discussions are more often than not characterized by a lack of hard data. To address this data gap, O'Reilly Media began a project in 2008 to characterize the free universe, catalog and assess recent experiments, establish ways to measure the benefit or cost of free distribution and conduct some follow-on experiments of our own. Come to this session to hear an update on this ongoing study.
Presenter: Brian O'Leary - Principal, Magellan Media Consulting Partners
Stay Ahead of the Shift: What Product-Centric Publishers Can Do to Flourish in a Community-Centric Web World
11:00AM - 12:00PM (Thursday, May 28, 2009)
Publishers have necessarily been focused on short-term changes in their market environment because they've been happening fast. EBook sales are rising more quickly than anything else But Mike Shatzkin is thinking of much bigger changes than these. He looks out a couple of decades and imagines a world more different than today's than the world of 20 years ago is different from today's. He challenges the most basic assumptions we have always accepted that a book is "finished" when an author turns it in, that audiences are mostly reached through intermediaries, even that publishing is about products and paints a believable picture of a completely different media and content world which, he maintains, is coming whether publishers like it or not. so they require attention, but they don't amount to much yet in the way of sales. Individual title marketing, which worked through a bunch of "usual suspects" that hardly changed year to year, has become a game of Whack-a-mole, with new blogs and social networks popping up for every book between the time you get a manuscript and the time you print a book. And sales channels and how you reach them are shifting with new online accounts sprouting while many brick-and-mortar accounts are dying and catalogs, sales conferences, reps dedicated to bookstores, and even "publishing seasons" themselves are endangered species.
Presenter: Mike Shatzkin - Founder & CEO, Idea Logical Co, Inc
A Discussion with Softbank Capital's Eric Hippeau on where VC Dollars are Flowing and What it Means for Publishers
1:30PM - 2:30PM (Thursday, May 28, 2009)
New and radical innovation has accompanied each recession for the past four decades. And though the financial meltdown is historic in its roiling of hedge and mutual funds, there is still a substantial amount of uninvested money that will be invested soon. Couple this with the impact of new broadband and mobile media applications changing consumer behavior, and publishers are left with a future of media influence uncertainty. That is, unless you are talking with a major player who is directing investments into new media. Don't miss this discussion between Wired's Chris Anderson and Softbank Capital's Eric Hippeau as they dig into the detail of what's hot and where the VC dollars are flowing.
Host: Chris Anderson - Editor in Chief, WIRED, author, FREE
Guest: Eric Hippeau - Managing Partner, Softbank Capital
The End of the Supply Chain and the Beginning of the True Book Culture
2:30PM - 3:30PM (Thursday, May 28, 2009)
Knowing what we now know, about media and content in the digital networked age, and recognizing we may not yet know that much, let''s now ask ourselves: what might the ideal publishing company look like? Had we it to do over again, how would we build a system for connecting writers and readers? Richard Nash gave up his job in order to start to answer those questions and here offers his thoughts so far...
Panelist: Dedi Felman - (formerly) Sr. Editor, Simon & Schuster
Presenter: Richard Nash - (formerly) Publisher, Soft Skull Press
Friday:
D2T2: Digital Debut Tool Time
9:30AM - 10:30AM (Friday, May 29, 2009)
An insider’s presentation of new and soon-to-be-mainstreamed web-based entities providing innovative digital services and tools to authors, publishers and readers.
Moderator:
Mike Shatzkin - Founder & CEO, Idea Logical Co, Inc
Presenter: Peter Clifton - President & Ceo, FiledBy, Inc.
Mark Coker - founder & CEO, Smashwords, Inc.
Hugh McGuire - co-founder & President, BookOven
Do Publishers Still Hold the Keys to the Kingdom? A Panel of Authors Weigh In
2:00PM - 3:00PM (Friday, May 29, 2009)
Book publishers have been criticized for their reluctance to adopt new technologies. Yet their tepid forays into the digital media world have been due in part to flavor-of-the-day platforms that leave even the experts guessing what technology will be around tomorrow. Our panelists will discuss some of the thorniest issues facing old media today, what old media can learn from new media and what both must do to adapt and survive. NOTE This panel will be held on the Downtown Author Stage
Moderator: Steven Johnson, author of The Invention of Air, The Ghost Map, Everything Bad is Good For You, and other bestsellers
Panelist: Chris Anderson - Editor in Chief, WIRED, author, FREE
Lev Grossman, Sr. Writer & Book Critic, Time and author, The Magicians
Tom Standage, Business Editor, The Economist, and author, An Edible History of Humanity
Canon Tales: 7x20x21 - Sponsored by The New Yorker
4:30PM - 5:45PM (Friday, May 29, 2009) A unique event designed to inspire conversation, creativity, and passion for the future of publishing. It was born in the UK, where the most recent event at the London Book Fair was presented to a standing-room-only crowd.
Our panel will be the first US adaptation. Ten presenters who are at the forefront of what is exciting in publishing now will be given seven minutes each to present their stories to the crowd. Their presentations will be accompanied by a Powerpoint presentation of 20 slides, with a strict 21-second limit per slide, which forces the presenter to keep the presentation moving forward quickly. Our guidelines for what they discuss will be left wide open, in order to encourage a wide range of topics and styles of presentation throughout the panel. NOTE This panel will be held on the Downtown Author Stage.
Presenter: Debbie Stier, Harper Studio; Richard Nash, former publisher of Soft Skull; Lauren Cerand, PR rep; Jeff Yamaguchi, Digital Marketing, Random House; Mat (Some one - name cut off on program).
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