Random House to Sell Chapters

The WSJ (via Reuters) is reporting that Random House will begin experimenting with the sale of chapters from their web site. The report suggests this is not a wholesale effort merely that they will "test selling individual chapters of a popular book to gauge reader demand." From the Journal:

Random House Publishing Group's experiment appears to be the first time a major consumer publisher has offered a title on a chapter-by-chapter basis. It will sell the six chapters and epilogue of "Made to Stick: Why Some Ideas Survive and Others Die" for $2.99 each.

I am pretty sure that's an incorrect statement - for example. No matter, the point is publishers are rapidly experimenting with new ways to reach out to consumers.