Reed Elsevier Try Ad Supported Medical Information

Reed Elsevier has launched an experimental web site for medical practitioners that will be wholly supported by advertising revenues. The company is betting that oncologystat will encourage as many as 150,000 targeted doctors to sign-up and browse the latest articles from several Elsevier titles. As reported in the New York Times;

Mainstream publishers have wrestled for years with the question of how to charge for online content in a way that neither alienates potential readers nor cannibalizes their print properties. So far, few definitive answers have emerged. Reed Elsevier, which is based in London, is taking a risk that its readers will drop their paid subscriptions and switch allegiance to the new Web site, which will offer searches and full texts of the same content from the moment of publication.

Company executives believe that advertisers are chopping at the bit to get direct access to practitioners via subject specific web sites like (they hope) oncologystat. In support of this, the company sees advertising growing at double digit rates and could be over $1bill in several years. Historically, these journals did not contain advertising and subscribers pay very high subscription fees to gain access to the content and information. Elsevier is betting that the substitution that will occur (advertising revenues for subscription fees) will enable journal revenues to grow over time. Questions of bias are likely to come up assuming this experiment is successful; however, delineating the gap between editorial content and advertising has been achieved for years in the magazine world and is unlikely to become a major issue. No doubt the company has established policies in this regard.

Further from the NYT article an interesting last point,

Getting the relevant answers promptly may be more important to doctors than not having to pay for them, said Elizabeth W. Boehm, a principal analyst at Forrester Research. “Anything that is going to save the physician time, without losing the certainty that they have seen everything that they need to see, is potentially valuable,” she said. “The question is, can they give them the information in a way that is more valuable, more easily searchable.”

Giving practitioners access to reams of valuable and potentially useful information is of little use if they can't locate at the point of need what they are looking for. As Reed has done with legal in developing a platform approach to legal research and usability they are likely to adopt in medical information and this may be a first step in that direction. Medical information is available from other sources but integrating this information (articles) into a solution that is fast, relevant and deep provides real value for users. Workflow integration is a powerful thing and while publishers have been challenged in migrating print revenues to web, everyone recognises the inherent potential benefits for users in doing so. If this advertising model shows even a glimmer of the potential they expect then there will be a rapid acceleration of similar products.

Who Will Play Jane?

What caught my eye about this story was that the home of a fictional TV character played by Parker Posey is a 'brownstone' in Hoboken. Her character has a 'cushy job' as a children's editor at Harpercollins. Are there such things because believe me I've looked and I keep coming up empty handed. The reality of the real estate market is such that the ability for a single mid-level editor to own a brownstone in Hoboken transcends fiction just like the outrageously large NYC apartment seen on Friends. Actually, there are a lot of publishing expats living in Hoboken and I recently found out a head of a large trade house moved over from Manhattan recently. So we are on the map and perhaps Parker can contribute to the continued increase in real estate prices. No word on who will play the Jane Friedman character (maybe she will be a walk on) but of all publishing houses it is not surprising that Harpercollins would be the named house in the show.

Hoboken is the global corporate headquarters location for Personanondata and Information Media Partners.

Wikert on E-Book Platforms

Joe Wikert reflects on the Sony E-Book Reader and the recent reports on the imminent launch of a Amazon E-Book reader.

Even if a killer device existed today there are far too many cons working against the ebook platform for it to succeed at print book pricing levels. In fact, if something doesn't change soon, the entire concept of a meaningful ebook sector (as opposed to the rounding error it is in the publishing world today) will be laughed at the same way we all chuckle when we think about the "paperless office.

Personnally, I don't see how any stand alone reader is going to succeed especially at the price Sony is looking for. As Exact Editions points out the i-Phone (or perhaps some equally multi-function device) is the best option for ebook (and e-periodical) content.

Then there is the pricing issue....

New York Times Online Education Initiative

As noted in Inside Higher Ed, the New York Times has launched an online initiative that will merge NYTimes content with course management software to enable faculty and scholars to build course content. From the press release:

Educators will now have the opportunity to select Times articles, archival content, graphics and multimedia content, including videos and Webcasts, gathered around specific subjects, and make them available to students online, along with other course materials. Students will benefit from access to thematic content that is drawn from the vast array of Times reporting on a countless number of issues.

This is an interesting initiative for NYTimes which has no doubt realized the extent to which their content is used in existing course management solutions such as Blackboard and via online sources from the likes of Proquest. The education market has always been an important one for NYT and the thrust to become a direct provider to this market is significant. (No word whether they will add content from other news sources but this would be an interesting natural extension of their platform).

The expansion will be implemented with Epsilen which is marketing a newly developed web based tool that supports a variety of scholar services such as:

ePortfolios, Global Learning System (courseware), group collaboration, object sharing, blogs, messaging, and social and professional networking. Users receive a lifelong identity on the Epsilen(TM) system, enabling them to maintain their academic and professional ePortfolios throughout their careers, regardless of their affiliation with individual institutions.

That last bit is especially interesting (assuming the platform is open) because it will enable a scholar to create an online library of material they have sourced, read, annotated, referenced and written about together with their own intellectual work. The utility that results from this could be fundamental for the development of the 'continuing education' of students as they graduate from universities and are [today] lost to both the universities and the publishers of educational material. (I have written a little about this before here and here).

From the press release:

"The Epsilen(TM) Environment is a new concept and technology framework allowing faculty and students continued access to their work after switching schools, entering the job market or retiring," said Dr. Jafari. "It is a prototype of the Web 2.0 concept built on the ePortfolio foundation and the power of social networking. The Epsilen(TM) concept suggests that every student and professional should own a lifelong ePortfolio enabling them to collaborate and exchange intellect in a global community."

The New York Times operates a business unit named The Knowledge Network where this initiative resides. They hope the collaboration between The Knowledge Network and Epsilen will bring about the development of a large social network of students, facility and administrators.

Knowledge Network will serve as a global networking and professional and academic development resource for faculty, students and alumnae. Users will be able to share work with colleagues, create their own academic or professional ePortfolios (digital repositories of a person's work), invite peer review and establish professional contact with people around the globe based on common academic pursuits and research.

If this develops as a real platform, as NYT hopes they could become a gatekeeper to students and faculty. Interestingly, the HighEd article notes that this tool could also take some of the burden away from faculty in the development of their course material. This is a vital point because course development can be a time consuming task and inertia sets in because of that difficulty. If tools free this process then it is conceivable that instructors will vary their content more frequently, provide better more resonant content and as a direct result rely heavily on the tool. As a data or information provider inserting yourself into the work flow is the nirvana because it makes it that much harder to cancel.

There are a lot of themes here and it will be interesting to keep a watch on the Knowledge Network.

(It is curious that there is no mention of this on the NY Times. com site).

Some of Us are not Plugged In

It's hard not to think big about all the ways digital content can be used; there's more than enough news to fill many, many blogs like this one. Yet two recent examples reminded me of the digital divide that still needs to be bridged for many (in America alone, even). One example was personal—my mother, a seasoned high school teacher, told me about a young new supervisor she has who is changing things up so much, she exclaimed, that "now I have to learn how to send attachments via email!" A second was the recent announcement by Random House of their $1 million contribution (over five years) to First Book, a non-profit organization that gives children from low-income families the opportunity to read and own their first new books. Since 1992, First Book has distributed more than 50 million books in over 1300 communities around the country.

According to the Pew Internet project report released in early July 2007, 71% of Americans have access to the Internet, 47% of those with broadband access. That includes access at home, work, school or other places. The two examples above reminded me that as evolutions in electronic content turn over more and more quickly, those without the access, financial means or savvy to take advantage of those innovations are left farther and farther behind. It's a worthy point and a call to action for those of us who couldn't imagine a life without incessant reading. If you are doing good works in this area, as many are, please let us know.

In ways overt and subtle, literacy used to delineate the haves from the have nots, or maybe the "could-haves" from the "could-never-haves." Will digital literacy create the same delineation?

Susan Ruszala

iUniverse.com and Author House Form Alliance

In an annoucement today, iUniverse.com and Author House announced that the companies agreed to terms that will add iUniverse to the Author Solutions, Inc. family of brands. The transaction was announced jointly by Bryan Smith, president and CEO of Author Solutions and AuthorHouse, and Susan Driscoll, president and CEO of iUniverse.

From the press release;

“There’s no question that publishing is increasingly becoming more author-centric,” said Susan Driscoll, president and CEO of iUniverse. “We have always been focused on providing authors with the publishing expertise required for professional results. Now, through Author Solutions, we have a terrific opportunity to provide all authors—both self-published and traditionally published—with the broadest range of services to help them achieve their individual goals for success.”

“At AuthorHouse, we have built our brand by making service to the author our first priority,” said Bryan Smith, president and CEO of Author Solutions and AuthorHouse, “and iUniverse has done a great job leveraging their traditional publishing experience to make authors successful. By bringing the two biggest forces in self-publishing together, we will draw on the unique strengths of both brands and offer an even better suite of publishing services for authors.”

The popularity of 'self-publishing' programs and tools is exploding (by accounts Lulu.com is the market leader) and the market spans providers of book publishing tools for the individual like Blurb.com through publishing services companies to quasi-traditional publishing operations.

Amazon.com has added print on demand and self-publishing capabilities over the past two years to become a real player and competitive threat to the incumbant companies. A deal like this was expected and there may be more consolidations on the way. By some estimates the 'self-publishing' market is estimated to be over $1.obillion. Besides Amazon other big companies such as Hewlett Packard, Xerox, Microsoft and Kodak are potential and likely competitors.

In my view, this is the area where fundamental change will come in publishing industry not at the top of the pile: There is too much in-bred desire to maintain the status quo at those heady heights for real change to happen with any great alacrity.

Amazon E-Book & Google Bookstore

NY Times has an article this morning on Amazon's $400 e-Book reader. It will be wireless and will come with some free content.

Several people who have seen the Kindle say this is where the device’s central innovation lies — in its ability to download books and periodicals, and browse the Web, without connecting to a computer. They also say Amazon will pack some free offerings onto the device, like reference books, and offer customers a choice of subscriptions to feeds from major newspapers like The New York Times, The Wall Street Journal and the French newspaper Le Monde. The device also has a keyboard, so its users can take notes when reading or navigate the Web to look something up. A scroll wheel and a progress indicator next to the main screen, will help users navigate Web pages and texts on the device.

Also as has been rumored for a while, Google plans to sell full access to some of the book titles in its Book Search product.

For its part, Google has no plans to introduce an electronic device for reading books. Its new offering will allow users to pay some portion of a book’s cover price to read its text online. For the last two years, as part of the Google Book Search Partner Program, some publishers have been contributing electronic versions of their books to the Google database, with the promise that the future revenue would be shared.

Steve Riggio is quoted at the end of the article say in part that B&N will increase the number of e-Book titles they sell and will consider the sale of a B&N reader only when the unit price comes down to a reasonable level. Horray for that.