Cybersex, Secondlife and Myspace

In the office this week we got on a discussion about how books are represented on social sites like myspace and game sites like secondlife. I hate games but I have been interested in the secondlife phonom where you can literally create a new you and there exists a trading network that includes everything from real estate to clothes. So I signed up for secondlife to try to see how books were represented in the game.

Anyone for CyberSex? Predictably, sex plays some part in the content available. Derivations of the For Dummies series include CyberSex for Dummies and Escorting for Dummies. I have no idea whether these are official Wiley titles - what are the chances? A search on bookstores and books found a few store locations and navigating to them was relatively easy. Content including the above was not significant in choice. Some other titles covered topics specific to creating an identify within the game and some additional sex titles. One store was selling e-books which were on 'display' enabling the ability to page turn and review the content. In all the book stores were underwhelming but I expect the customers were engaged elsewhere in the game and within this context books aren't particularly interesting. I suspect some enterprising person will think up a unique application connected to the game.

On Myspace there are many bookstores represented with profiles with their ranking determined by the number of friends. Atomic books is typical of the stores that have profiles. It is difficult to say how many there are but clearly this is a viable method of advertising/PR to a very targeted group of consumers to whom it can be hard to introduce to books. Leftbank books located in Seattle is also similarly edgy; they describe themselves as 'anarchist' booksellers. Some stores look like they do more to promote retail than others.

Searching 'groups' for 'books' and 'mystery books' results in a few groups dedicated to reading but the result set is also 'polluted' with results that clearly have little if anything to do with books. There are over 5000 profiles returned for 'books' but only eleven for 'mystery books'. Lastly, I searched for library and I was unexpectedly surprised. Librarians have seen the virtues of setting up a myspace profile for their libraries and they use it to engage the young adult community. This is exciting because it shows that some libraries are willing to experiment and engage a target audience on their terms. Hannepin County Library in MN is representative of the libraries on myspace. Central Falls Public library (a Hannepin friend) is also a great site. Myspace definitely represents an opportunity to engage. Here is their note for the summer reading program:

Summer Reading Program Current mood: excited.
Our Summer Reading Program has officially begun! So if you're a kid (or the parent of a kid) between 6 and 12 years old stop by and sign up to read and win prizes! To kick off our program, Katie Latimer (check out http://www.katielatimer.com/) will be here Wednesday, June 28th at 2p.m. to tell stories. She's a native Rhode Islander who's been telling stories since she was thirteen. In 1998 she won the National Youth Storytelling Olympics and has been captivating audiences throughout New England every since!

Hannepin allows myspace creators to add the a script to their web pages that provides a search box on their web page:

Need to find a book or other library materials but are busy on your MySpace page and don't want to leave? Don't worry you can now add the Hennepin County Library catalog search box right to your MySpace. It's fun, it's easy and you can have the convenience of the library on your own MySpace page. Instructions for adding the library search box:
http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm

As I mentioned on another post it will be interesting to see if the influence of Harpercollins will result in any changes on the myspace site that effects more support for books and reading. The viral nature of some of the video advertising Harpercollins is experiementing with is perfect for the myspace environment and I can't believe they are not looking at how to take advantage.

Laslty, to bring this full circle, a number of enterprising individuals have established a Secondlife library. It is still a work in progress but it will be interesting to see how this evolves. Will content vendors make their content available via database license to the Secondlife Library?

Old Gunter Grass

In our media intrusive world it is astounding that no one found out that Gunter Grass was a 17 year old Nazi. Admittedly, who of recent generations could really understand what was going on in Nazi Germany in 1944, but... given the circumstances of those years wouldn't the experience be indelibly stamped on your cortex. Not to be forgotten.

Grass is a 20th century master. Why did he expect no one to think his decision to keep quiet about his SS call-up to go un-noticed? And why the SS? His biography is on sale today and is expected to sell out immediately. He will make a few bucks (Euros) but I tend to agree with this opinion in the IHT; that this is less about money than about him dealing with the inevitable likelihood that after his death some cub reporter is going to find the evidence. I guess he believes that his comments and arguments while he is alive regarding this experience is better than nothing at all and could help mitigate the inevitable reversionary review of his master-works. His initial public comments and I suppose his narrative that it was some impetuous action of a boy who wanted to get out of the house seems to me to be a little gratuitous. But who am I to say. The fact he kept this quiet all these years seems more than accidental and particularly calculated. If he joined the regular army and then 60 years later told everyone he wanted to defend his country I am not sure anyone would have paid too close attention.

Audio Book Publishers Report: MediaBay, Audible

MediaBay reported their financial results this week. MediaBay has over 75,000 hours of audio content distributed through our consumer brands, Soundsgood.com, AudioBookClub, Radio Spirits and Radio Classics. Content is distributed on the internet via digital download subscription services, websites, mail order, retailers, and even via a cell phone (ring tones) offering. (What is that? Just a few words per ring? TO BE!, TO BE!). MediaBay are also MSN Music’s exclusive provider of spoken word products for downloading via the Web, and have a growing list of digital distribution partners that include Real Networks, Loudeye, and XM and Sirius Satellite Radio. MediaBay has been in business for 12 years.

MediaBay has had some reported financial difficulties recently and unfortunately, their financial results are not great for the first half 2006. Net sales were $2.6 million for the six months ended June 30, 2006, down from $5.6 million for the six months ended June 30, 2005. The company made a strategic decision to migrate thier business model to one based on digital distribution through partnerships with MSN, Yahoo, AOL, etc. so their content is available via these music services. As a result revenue comparisons year on year are misleading. Net loss applicable to common stockholders for the six months ended June 30, 2006 was $15.7 million, or $1.49 per diluted common share, compared to a net loss of $22.2 million, or $4.36 per diluted common share for the six months ended June 30, 2005. With allowence for extraordinary items their net income was virtually the same as last year which will not be enough to raise their market cap. This is important because it is currently at $3mm and NASDAQ issued them a warning in June that they needed to raise their value to over $5mm. The press release doesn't mention this or what their plans are and they have until September 25th to comply. The company retained a Banker in February for the generic 'review of strategic options'. Since the press release on the results was sparse I am thinking something is brewing.

Some of MediaBay's digital content partners include BBC, Blackstone, CBS Radio, Harper Collins, Hay House, Oasis, Penguin Audio, Random House, Simon & Schuster, Sound Room, and Zondervan.

Audible Inc. reported their six month numbers in late July which were better with revenues for the six months up over $10mm versus the same period last year. Net income however was significantly lower than the same period last year due to higher royalty payments. Audible has benefited significantly from its relationship with Apple and the IPOD. It should be interesting to see if there is any negative impact to the Audible business model if the new IPOD is equiped with with an e-book reader as most people expect. Audible may be a legitimate channel for Apple to work with in suppling them with ebook content from publishers. Apple wouldn't have to deal with the toublesome publishers directly. Audible's stock price is slightly higher than their 12mth low but half their 12 mth high. Other stats are in the press release.

Here is a little more on Audio books from a prior post.

Who's moving my E-Book?

A month ago the Gutenberg Project organized a World e-Book Fair that was designed to bring attention to the e-book format by making over 300,000 e-book titles available for free download. Apparently, the amount of attention gained exceeded expectation (and initial IT capability) to such an extent that over 30million downloads were delivered according to the Boston Globe. This is interesting news given the ambivalence to e-books by publishers and traditional retailers. As Nick Bogarty of the International Digital Publishing Forum comments in a Washington Times article there are still only 60% of bestsellers available in e-book format. It seems strange to me that the publishers production processes don't automatically produce e-books for all new titles. I do recognize that the larger trade houses are creating digital repositories but the information from IDPF still surprises me. As I have commented on before, there is some form of chicken and egg situation here where publishers don't perceive demand and consumers don't perceive choice. Regardless, what will really spur e-book content and sales will be the integration of e-book content on the next generation of IPOD which most people myself included expect in the new year.

Toss'in and a Turning; Can't sleep - What to do?

So there is research on all types of things but I thought this was amusing. Who could imagine that something as fundamental and supposedly regenerative as sleeping is now regarded as "challenging." Apparently, this guy didn't reflect on the uses of the second bedroom for those with troublesome sleeping partners. By the way, the guy is available for interviews - hopefully he has had a good nights sleep. Here is the amazon page. (I wanted to say something caddy about the rank but it isn't out yet).

Blurb.com & Self-Publishing

There have been many print on demand offerings over the years – the first one with considerable money and resources was IUniverse which has had a relationship with Barnes & Noble for a period of time. IUniverse has been followed by many other full-service publishers such as Authorhouse and lulu to name two who cater to the self-publisher. Recently I came across an intriguing new group of publishing companies which offer to take your photos, blog entries and other content and turn them into a book.

In the case of Blurb.com you download software which turns out to be some limited editing tools and a set of templates. These templates are organized by the type of book you want to create: cookbook, blog, photo album. The thing that got my attention was that you can create a photo book of your photos for less than $30. It did seem to be too good to be true so I decided to try it. The result was beyond my expectation; the book is professional looking, well bound, the images are great and it has a dust jacket. The software was ridiculously easy to use and if I hadn’t decided to add more photos I could have had the book in my hands within five days of downloading the software. My forty image book cost $30 plus shipping. I treated this as an experiment and will do it again and will use more of the functionality which allows text and differing layouts. Blurb offers books up to 440 pages in length ($80). The end product is so well produced that I suggested to my better half that she could provide a book of before and after pictures for her interior design clients by way of a parting gift.

My book is now on their web site as part of the catalog and anyone is able to purchase the title. It doesn’t appear that you can preview the title and I hope they add this functionality. (The software is in beta). Anyone can visit the site and buy my book for $40 – although I get nothing of this amount, but then, that is not why I did it. If someone did want to sell their own titles they can buy them from Blurb.com and then sell them on at a higher price. I have thousands of slide photos and I have been putting off going fully digital; this is now my motivation.

Lastly, this blog entry has been forming in my head since I got my book last week and low and behold Blurb.com just got $12mm in new funding. The other sites I was told about were picaboo and sharedink.com if you want to try them.

More on Patrick White

Those irreverant reporters from The Australian can't leave this story alone. Again, it crops up in their Book Section. Still nothing in the story about changing tastes and current strong Australian fiction.