We Should be Insulted.

John McCain insulted everyone Democrat and Republican in chosing Gov Palin as his VP choice. I wonder if in flying a mission over Viet Nam he would have chosen a deck hand as navigator?

Publishing Trends Survey

Publishing Trends informed me they have started their annual publishing survey. If you follow the link make sure you vote for PND as your favorite blog.

Welcome to the second annual Publishing Trends Industry Survey! You’re receiving this e-mail because we want to know your thoughts on your job and on the publishing industry in general. What’s your favorite thing about working in publishing? What’s the last book you read? And what drink do you unwind with at the end of the day? Results will appear in the October 2008 issue of Publishing Trends and on our Web site.

Please take the survey here:

The survey is open through Friday, September 19. It’s completely anonymous and should only take a few minutes (and we think it’s fun, too!). At the end of the survey, you’ll have the option of receiving a free 3-month trial subscription to Publishing Trends (or extending your subscription if you are a current subscriber).

Watery Death

Rail Cars on their way to off-shore New Jersey where they will become artificial reefs.

DOT Project Development Process

It may be a sad reflection perhaps of my work interests that over beers last night with some ex-PWC collegues, we giggled over this process map. What a f'ing mess. The sad thing is someone (or a department) had to spend the hours and hours necessary to putting this down on paper. Humm, I wonder if there is any connection between this and our transportation infrastructure falling apart.

And what's with the stupid little pictures? My favorite is the three people huddled over an IBM XT like they're trying to understand Lotus123. I bet they still use interoffice mail envelopes.

From New York Magazine.

Meet Me at Michael's

Long the favourite lunch spot for media types, Michael's has the reputation for media executive sightseeing par-excellence. If anyone wants to announce some new alliance or potential hire whether officially or not all they need to do is have lunch together at Michael's and the pr work is done. It is expensive as you might expect and contrary to expectation it is apparently not the place for consistently good food. From Frank Bruni in the NYTimes:

Then I had this restaurant’s jumbo shrimp appetizer. The shrimp were entombed in a dense, soggy beer batter and interred in an almost monochromatic landscape of goat cheese, puddles of dark miso aioli and shavings of summer truffle that might have been shavings of summer rubber for all the flavor they had. California cuisine? More like gloppy, affected pub grub, for which Michael’s charges $25. That’s what happens when a restaurant starts throwing truffles around, and that’s probably one reason this restaurant does it. Until that dinner I thought Michael’s prided itself on produce. Then I had its appetizer of peekytoe crab with spears of white asparagus, which might as well have been spears of white wax for all the flavor they had.

He notes the excellent Cobb salad which I agree is worth ordering although over breakfast I have had (inadvertently) some $12 orange juice.

Facebook: Who's Your Friend?

A few weeks ago I did some house cleaning. I looked over both my Facebook friends and Linked contacts and deleted many. Don't worry it wasn't personal, but while the deletions in Linkedin were relatively minor I reduced my Facebook friends by more than half. I am not completely sure I was brutal enough.

Most of those I deleted were also Linkedin contacts which is sort of the point. I am not so sure I want my business associates to know I was listening to The Sex Pistols yesterday or someone from high school noted some particularly debauched evening back in 1980 on my 'wall'. My brother might be tempted to say something even worse and as a consequence the whole mystique would be ruined. I jest somewhat.

I see two separate constellations of friends and business associates and it is not that they are always mutually exclusive but for me I believe that any overlap is an exception rather than the rule. Of the two social networks I am more interested in Linkedin. I have found Facebook to be useful in finding old friends from high school (mainly) and thus placate my curiosity but I remain skeptical that it will ever be a true communication platform for me. I may be different - and many have said so - but I also see in Facebook the potential to be a huge time drain. And I have more interesting things to do. From a professional perspective, it is important to maintain awareness and contact with social networks like Facebook which is why I won't shut it down. But I do get tired of the "cocktails" and other pointless prods.

Linkedin on the other hand is useful although I think it is still a blunt tool. Searching for 'publishing consultant' returns way too many to be useful and I often wonder how my profile has come up in any search. The site needs more effective taxonomy/ontology but also more opportunities to create micro-sites around either industry or competence (or both). The 'group' function doesn't seem to work so well and these seem to be more ad-hoc than particularly useful.

One other thing in my experience with respect to both networks is the level of penetration. In the case of Linkedin I still have more than 40% of my contacts who do not have a profile or don't appear to actively use the site. Ignoring my house-cleaning in Facebook, I would estimate that could be more than 5x as many friends I could add if they had a Facebook page. My survey of one seems to tell me that in both cases they can still grow their networks by significant amounts regardless of their aggressive growth paths.

Join me on linkedin (or facebook if you dare). Michael.Cairns @ infomediapartners.com.

Tennis

Saturday' s tennis was memorable for one thing the weather wrought. That was the shriek of jet engines over Queens which other than the lack of a green court and quick camera views of Mayor Dinkins reminded us of how far the US Open has come. Federer is vulnerable but Nolo offered only passable resistance. In the booth during Federer's quarter final, Boris Becker and John McEnroe conversed in some of the best tennis analytics I have ever heard. Discussing how Federer is less confident, is playing several feet back from the base line and far less confident he can overwhelm his opponents. Far better discussion than the tedious repetition about about Uncle Tony, rankings, and Andy Murray's muscles.

Oh, by the way GB (o.k. Scotland) has a tennis player in the finals of the US Open. I feel very sorry for Rafa: given his year I would have loved to see him take the US Open as well. Que Lastima.

MediaWeek (Vol 1, No 36):

Someone (Michael Birch, founder of Bebo) thinks they can reinvent the dictionary: Telegraph

The site will feature traditional word definitions, etymologies, quotations and pronunciations, but will also include professional and user-generated video content. Baker is known to have filmed hundreds of videos of people defining their favourite words during this year's Edinburgh Festival. Wordia will launch into a crowded marketplace, with the likes of dictionary.com, owned by US publishing group InterActiveCorp, and Oxford University Press' Oxford English Dictionary already active on the internet.

Informa shares fell 7% as investors reacted negatively to the rejection of a lower than expected bid from a private equity consortia bid led by Blackstone. Timesonline. Pluck, which is a social media services company has signed a 'wide- ranging' deal with the Chicago Sun Times. MediaPost.

Pluck positions itself both as a provider of white-label social networking tools for enterprise clients like USA Today and now the Sun-Times, while also running BlogBurst, a vast blog syndication network which connects newspapers and other media sites to a network of some 5,500 selected blogs. "We're providing publishers with the tools to bring online conversations into their own networks, where they can best monetize it," said Dave Panos, CEO of Pluck and EVP of Demand Media, which acquired Pluck earlier this year. Pluck SiteLife service helps online properties engage site visitors with a range of social media capabilities including user comments, ratings, recommendations, reviews, photo and video sharing, forums and social networking profiles called Personas. SiteLife includes widgets and a set of platform-level APIs for publishers to tailor a social media experience to their audiences. Pluck's social media services are presently live on some 300 top brand, media and retail sites, including those of Circuit City, Condé Nast, The Guardian and USA Today, serving more than 2.5 billion interactions each month.

Age Banding on Children's books has been a contentious issue in the UK over the past year. The argument pits publishers against publisher and author against publisher. Here Scholastic's Kate Wilson suggests the approach may not have been flawless (Guardian):

"I would suggest – and I am speaking entirely as myself, rather than as the representative of anyone else or anybody here – that there were some regrettable errors in how publishers went about the introduction of age guidance," said Scholastic group managing director Kate Wilson. "I think most of them, if they had their time again, would do it differently and in greater consultation with authors." She was the only representative of the publishing industry who accepted an invitation to a specially-organised debate at the Children's Writers and Illustrators conference at which Philip Pullman condemned the initiative, branding the labels "not true" and questioning the research which motivated their introduction. Wilson, responding as an individual publisher, albeit one which has supported the policy, was conciliatory on the principle of consultation. But she was vigorous in her defence of the research and the need for children's books to find a more competitive edge against other forms of spending on children. "Age guidance isn't perfect but it is another ingredient added to the marketing mix that the majority of book buyers surveyed said they'd welcome."

In the US, some children's and YA titles receive 'lexile' measures that are intended to describe the reading comprehension level of the materal. So a 20 year old with a 'reading comprehension' of an 8 year old can readily find (or be given) a book that is appropriate, and let's face it that's a lot better than recieving a book that has printed ont the spine "for eight year olds." Not only would that be embarrasing but it would deflate any enthusism the individual had for improving their reading. (This is just as true if the reader were 10 not 20). Robert Giroux has died. Many have noted he picked The Catcher in the Rye but wasn't allowed to publish it. (NYTimes)

More than a year later, Mr. Salinger sent Mr. Giroux the manuscript of “The Catcher in the Rye.” Mr. Giroux was all set to publish it, certain it would be a winner. Then Harcourt’s textbook department intervened, saying “Catcher” wasn’t right for the house. Mr. Giroux retreated, forced to reject what turned out to be one of the great successes of the century. Furious at the interference, Mr. Giroux began looking to move to another house, and in 1955 he joined Farrar, Straus & Company as editor in chief. Almost 20 of his writers at Harcourt eventually followed him, among them Eliot, Lowell, O’Connor and Malamud. It was a display of loyalty returned; Mr. Giroux was known for the care he lavished on his writers, whether visiting Stafford in the Payne Whitney Psychiatric Clinic while she recovered from a breakdown or insisting that Eliot raise his fee for poetry readings.

Bloomsbury announced an academic imprint. The Bookseller.

Bloomsbury is making a bold move into academic publishing with the launch of an "on demand" imprint that will publish titles online for free. Bloomsbury Academic will be run by publisher Frances Pinter, making a return to UK publishing, with Jonathan Glasspool m.d.

Informa Bid Disappoints

The Private Equity bidders looking to grab Informa have been told in no uncertain terms to sharpen their pencils. On the basis of initial interest that pegged the value of the company over £2.obillion, the formal offer made today is significantly lower. The Times reports that the Blackstone, Carlyle and Providence Equity bid of £1.87Billion is much lower than what management expected when they allowed prospective bidders to look at their books:

The source said: “Nothing at all has changed since July to make the company believe its worth has fallen so by so much. The board agreed to open its books at an offer of 506p and that is what they think it’s worth.”

Derek Mapp, Informa’s chairman, said: “The board believes that the revised offer significantly undervalues Informa. Informa has attractive future prospects and is continuing to deliver growth across the business even in the face of a weaker economic environment.” The company confirmed that it had continued to trade in line with its expectations. Shares in Informa closed down by almost 8 per cent at 414½p yesterday.

If a deal is to be done, then this consortium looks most likely to complete it; however, it is likely that negotiations will result in only a slightly higher price if the deal goes down. There doesn't appear to be any other bidders although having said that perhaps others on the sidelines will be encouraged by a slightly lesser price.

Harlequin Launch Reader Panel

There is a dearth of valuable primary research in publishing and Harlequin has decided to take matters into their own hand by creating a reader panel to advise on product development and new ideas. From their press release:

Tell Harlequin is an online advisory panel designed to enhance Harlequin's relationship with its readers through an ongoing dialogue whose insights will help guide the evolution of the publisher's business and allow Harlequin to publish the best in women's fiction. Participants on the Tell Harlequin panel can make their voices heard on topics such as cover designs, new miniseries ideas, new series concepts, new promotional ideas and more. The staff at Harlequin will then consider Tell Harlequin suggestions along with the publisher's own plans as it develops editorial for the future. Contributors to Tell Harlequin receive free Harlequin novels and sneak peeks at upcoming books, participate in entertainingonline surveys and exchange opinions and ideas with other readers.

There are fundamental difficulties in managing programs like this. Harlequin will need to mitigate the natural 'need to please' of its participants who in the case of Harlequin love the brand so much they may not be cold hearted, critical or incisive enough for this to be valuable. On the other hand, assuming there is an awareness of the difficulties then this program could benefit the company as it is vital that direct communication with customers supports product development.

Informa Bid Likely to Go Ahead

Reuters is reporting that Carlyle has secured financing for the acqusition of Informa. From the report:

Carlyle and Providence have now assembled a group of around twelve banks to provide a leveraged loan of around 1.5 billion pounds that will finance the purchase, along with a large equity contribution, several senior bankers said. "On the Carlyle side the financing is in place. The financing is already largely done," a senior leveraged banker said.

The report goes on to suggest that a competing bid/financing package might be unlikely given that some of Informa's existing banks are included in the financial team Carlyle has organized and the general difficulty in getting financing for any deals is problematic at this time.

DailyLit And Tom Peters

DailyLit is a pathfinder in the selling of books in serial format. The company has only been around for a short time but already has an inventory of over 1,000 classic and contemporary titles available for free or for a small fee. Readers sign up for the service via their web site, select the titles they wish to read and specify the time that the content is delivered to them. Each short book installment is sent via e-mail or RSS feed to arrive in the readers in-box where they can be read on a mobile device or laptop.

The company already has a phlanx of dedicated readers who can download a wide array of content from romance to business titles. The company announced today that they have signed a deal with Random House to feature several of management guru Tom Peters' books in serial form:

The books now available in short installments include The Brand You50, The Professional Service Firm50, The Project50 and The Pursuit of Wow!—titles geared to make employees and management more competitive in the evolving workplace of the twenty-first century. The books, originally published by Alfred A. Knopf, are available for $4.95 each on DailyLit. "I am thrilled to be serializing these Tom Peters books on DailyLit," said Susan Danziger. "His work has currency and relevance, and our format—with a workforce that has a computer, Blackberry or iPhone almost always within reach—suggest this is a natural fit for us. Published in short installments—many of which can be read in 30 seconds—these titles are perfect for any busy professional. I am also excited to be featuring Knopf titles on DailyLit as Knopf is an imprint I have greatly admired since my days working at Random House."