Borders Axe Falls

Rumors were rife this weekend at BookExpo about the situation at Borders and the news was confirmed today regarding a significant headcount reduction. The company released a press statement that said in part,

As part of this expense reduction program, management reported that the company is today implementing a corporate payroll reduction that includes the elimination of 156 corporate positions spread across virtually all departments of its Ann Arbor headquarters. Employees at the company's headquarters were informed of the job eliminations this morning. In addition, Borders Group has eliminated 118 corporate posts that are based outside its headquarters, impacting primarily corporate employees in distribution centers, the field marketing organization, and the corporate sales division. These employees were informed yesterday. In total, the corporate payroll reduction eliminates approximately 20% of the company's corporate positions but less than 1% of its total workforce. The job elimination, with the exception of less than a handful of positions, is limited to corporate employees and does not involve store employees at the company's 547 Borders superstores and 475 Waldenbooks Specialty Retail stores worldwide.

Naturally, this news will only make publishers more nervous about extending credit to the company. A deal to sell the business can not come too soon.

Small Publishers and Foreword Magazine

Foreword Magazine is celebrating their 10th anniversity and they asked me to write something on the changes I have seen in the past 10yrs or so.

Many years ago I attended my first BookExpo conference in Miami. On subsequent visits ever since, the rows upon rows of independent publisher booths have both awed and discouraged me. I have frequently said to friends and colleagues that as a reality check anyone considering establishing a publishing company should attend a BookExpo before committing dollar one. For many (myself included), there is a romantic notion attached to publishing which isn’t entirely undeserved; however, a trip through the aisles will prove that the unique idea you thought you had for the ideal publishing house or list is represented multiple times perhaps even in the same aisle.

At Bowker I saw a relentless procession of new publishers adding their information to Books In Print. Each year we saw approximately 10,000 new applications for ISBN numbers and these applications were fairly constant between the mid-1990’s and 2002. At the turn of the century, the numbers of new applications began to grow inexorably and is most likely well over 12,000 by now. The growth in self-publishing and the democratization of the publishing process is to ‘blame’.

In 2005, (if I recollect correctly from my Bowker years) 18 publishers produced almost 40,000 titles and 13,000 publishers produced 77,000 titles. (Including all titles the number published in 2005 was 180,000 give or take). On average, each of the 13,000 publishers published less than 10 titles per year. While these numbers reflect one year (2005) the data was proportionate to the entire Books In Print database of 5mm titles and 165,000 publishers. To emphasize the breadth of suppliers, I have heard Barnes & Noble say they order at least one title from 45,000 publishers in any given year.

All new publishers and existing independent publishers publish in every niche imaginable with lists ranging from one title to several thousand. Each publisher knows their market is intensely competitive and that titles will never be successful unless they are supported by an intensive focus on marketing and promotion. Naturally, some do this better than others.

There are significant challenges that small and medium publishers must overcome; getting their titles noticed is the greatest. At Sourcebooks, the company has adapted traditional advertising and marketing principles and applied them to the book industry. The results are instructive (and impressive). At the core of their business model is the understanding that each new title is a ‘product’ which requires a specific marketing and promotion plan. (Marketing’s four ‘p’s: product, promotion, price and place). At Sourcebooks, the difficult questions regarding how the title will be marketed and promoted are asked at the adoption stage rather than applied by rote as the book is being printed. Sourcebooks is a proven example that publishing can be done successfully by approaching the business less as an avocation and more as a market driven business. In order to be successful, more small and medium sized publishers will need to adopt similar programs to support their publishing efforts.

Other challenges abound. For example, we may begin to see the self-publishing model begin to impact the available pool of authors. Many authors may come to realize they can produce and promote their own title(s) and make more money rather than work with a traditional publisher. It has long been the case that the success of any title was dependent on the level of self-promotion provided by the author: As manufacturing and editing become commoditized, the author may wonder what a publisher’s value add will be if the titles’ success resides entirely on their promotional abilities. More authors may decide to do it themselves.

All businesses evolve and publishing is no exception; I see more and more independent publishers begin to adopt better financial controls, better marketing and promotion and make more astute title selections. While some significant challenges have occurred over the past 20 years – publisher consolidation, retailer consolidation, a reduction of independent bookstores – there have also been some impressive positive improvements. Opportunities represented by more effective use of technology, digital distribution and online advertising should all be experimented with, embraced and adapted to the publishing model. I also believe we will see more small and independent publishers seek out and work with some of the self-publishing companies (Author House, Lulu) where each supports the other’s business model. There remain opportunities in the independent publisher market: Look for me in the aisles in Los Angeles.

Borders First Quarter: Sales Down Cash UP

Borders Group, Inc first fiscal quarter, total consolidated sales, at $784.7 million, were down 1.0% over a year ago. Borders domestic superstores comp sales for the period decreased by 4.1%. Excluding music, same-store sales at Borders domestic superstores decreased by 1.7% for the quarter. Waldenbooks comp store sales decreased by 0.8% over the same period a year ago. International segment increased by 3.1% in the first quarter.

Improvement in Cash Flow:

Cash flow from operations improved by $132.9 million for the quarter compared to a year ago due in large part to improved inventory management,which generated $88.9 million in cash in the first quarter. Inventory decreased by $188.4 million at cost from the same period a year ago. Debt was reduced by $130.9 million compared to the prior year, including the prior year debt of discontinued operations. Commenting on the results CEO George Jones said:

"As was the case with nearly every other retailer, the challenging overall consumer environment hampered sales performance in the first quarter. I am pleased, however, that even within this difficult retail climate, we were able to manage inventory well, begin to aggressively reduce expenses, and end the quarter with better bottom line results than would have been expected in this type of environment. In fact, we worked with a third party advisor to develop a plan to reduce our annual operating expenses by$120 million, giving Borders a new, more effective base operating model going forward. We expect to realize about half of these savings within the current fiscal year and the full amount in 2009. We also
substantially improved cash flow and reduced debt in the first quarter -- both of which are critical factors in achieving our long term financial goals -- and as we announced in March, we completed financing to support our short term goals. While we have seen an improvement in sales in recent weeks, we will continue to aggressively execute expense reductions and manage our business conservatively, putting us in a much better position for long term success."

Press Release

To Return or Not to Return

An interesting discourse on the Publisher's Weekly web site about comments made by Barnes & Noble (specifically Steve Riggio) on ending returns policies. Naturally, this would only come about when it is of advantage to the retailer and this is a point not lost on those commenting. Here is a sample from Richard Curtis:

Mr. Riggio criticizes returns practices as "expensive." Perhaps he means it’s become expensive for the chains now that publishers have been squeezed so ruthlessly they have nothing left to give. Has it begun to dawn on executives like Mr. Riggio that, as powerful as the chains may appear to be, they are just another brick and mortar operation doomed to disintermediation by the Digital Revolution? So, now you want to end the consignment model of book distribution? Sorry, Mr. Riggio. The monster created by bookstore chains has the industry by the throat and will not let go. Returnability may be archaic, wasteful, stupid and fraudulent but publishers, bookstores and consumers are addicted and nobody is going to give it up. Not now, not ever. You’re welcome to try to reform the old business, Mr. Riggio, but that’s no longer where the game is being played.

Book Expo Session

I am hosting a Panel discussion at BookExpo this week. Please join us for an interesting look at digital content and how publishers are learning to experiment with social networking and consumer interaction.

Feel free to contact me if you are attending BookExpo and would like to meet. (michael.cairns @ infomediapartners.com)

Here is the panel description and some background on the panelists.

Digital Bundling: Considerations, Combinations & Costs
1:00AM - 12:00PM (Thursday, May 29, 2008)

Most publishers are committed to allowing consumers access to electronic versions of their books whether on their own account or via programs such as the Google Book program. Some publishers are going a step further and are allowing consumers to interact with and create their own products using the publisher’s content. As publisher’s build their content databases, digital bundling will become a significant part of the product mix and will change the concept of the customer – from bookstore to consumer - and the concept of the product – from book to service. Rapid improvements in technology will enable ‘mass customization’ of publishing products and will fundamentally change the relationship with customers. While many publishers are still tentative in their e-book experiments others are already experimenting with digital bundling. As these publishers experiment, what are their experiences, what are the issues and what costs exist as these publishers engage their customers in new and revolutionary ways? Hear from publishers who are experimenting or are contemplating launching making their content available to consumers for new and exciting products.

Panelists and Bios:

Sheila Clover English – CEO of Circle of Seven Productions, Executive Producer of Reader’s Entertainment TV and author of the ebook entitled The Book Trailer Revolution Book Marketing and Promotion Through Digital Video

Mrs. English is a member of the Association for Downloadable Media where her video performance rating system has been a topic of conversation, shared at the ad-tech convention and now under review with the Internet Content Syndication Council where Circle of Seven Productions has joined the likes of CBS, Associated Press, Google, Reuters, Studio One, NBC and other top media companies that will help shape the future of online video syndication.

Mrs. English has been interviewed by NPR, Newsweek Magazine and most recently The Wall Street Journal regarding book trailers and will be featured on the Robert Scoble Show this July talking about book trailers and online distribution.

A multi-award winning copy writer and executive producer and a member of the International Academy of the Visual Arts, Mrs. English has pioneered many milestones for digital video in the publishing industry. Her company, Circle of Seven Productions created the first book trailer to play in a movie theater, mall screens and the first to win the prestigious Telly Award.

Tom Hall is a Senior Digital Product Manager at Lonely Planet in Melbourne, Australia. For the past 2 years, he's been responsible for the development and launch of Pick & Mix, a program which allows consumers to buy, download and print individual chapters from Lonely Planet guidebooks. Prior to this, he managed the http://www.lonelyplanet.com/ home page and the ThornTree travel forum.

Tom has a long and checkered background in leading software projects and products. Prior to joining Lonely Planet in 2003, he was an IT Consultant to the Egyptian Ministry of Health in Cairo, and a Supervising Producer at Ninth House, a San Francisco eLearning startup. He has degrees in American Literature and and Writing from the University of California, San Diego.

Laurie Petrycki is the General Manager of the Head First and Missing Manual divisions at O’Reilly Media, Inc., where she oversees the development and creation of all products and services. In the Head First division, she and her team shape content to cultivate passionate users by making learning easy and fun for the brain. With the unique Missing Manual format, the goal is to respect readers' intelligence and help them get stuff done. As part of the publishing community for almost 20 years, Laurie has expertise in all sides of the business-- including editorial, production, and manufacturing--and has published on various technological and educational subjects.

David Wilk is an independent consultant and marketer (Booktrix.com) with broad experience in publishing, book packaging, sales, distribution, e-commerce and marketing. He has the privilege of working with authors, publishers and their books, in all formats, at the intersecting points of creativity, technology and cultural change. All applied to the traditional matters of art and commerce.

He has lately been working as a publishing industry consultant to Shared Book, a “reverse publishing” technology that enables content rich websites to give their users a broad array of publishing tools. Shared Book is inherently a mass customization and personalization engine. It is also somewhat chameleon-like, insofar as its many features can be deployed in different configurations, depending on the specific market needs of its site partners.

For example, children’s book publishers are using Shared Book to create extremely simple (and highly profitable) personalized versions of some of their classic titles, printed one at a time, with no changes to the essential art and text of the original books. Random House was first with Poky Little Puppy, the success of which was sufficient for them to be adding another 50 titles to the program this month.

Content rich sites including magazines that have extensive digitized and tagged content sites are enabling newly developed quick tagging tools which allow their site visitors to assemble a customized book from any article or photograph that sits on their site. Allrecipes.com and several other cooking sites give their users the ability to create customized and personalized cookbooks using either site supplied materials, or user generated content or both.

And there are even more complex uses possible with Shared Book’s sophisticated annotation engine – academic publishers and social networking sites are looking at an application that will allow professors to create custom texts for small or large study groups.

The applications of the highly evolved electronic publishing platform that Shared Book has created will enable traditional and nontraditional publishers to serve customers with the content they want in easily created customized and personalized forms.

Brideshead Visited

An interesting article on the background to Waugh's Marchmain House.

The mind of Waugh the writer was stimulated at Madresfield. He not only drank in the medievalism of the house, but also savoured his encounters with the aristocracy, studying their habits and developing 'perfect pitch' in describing their jargon. He was fascinated to learn that his friend's father, the 7th Earl, considered it middle class not to decant champagne into jugs; how effectively nicknames and idiosyncratic jargon could exclude an outsider; how scruffily dressed the aristocrat could be at home. With his ear for dialogue and his eye for mannerisms, Waugh absorbed them well enough to be able to reproduce them faultlessly - even reverentially - in his novels.

Barnes & Noble Post Loss

The WSJ has a blog post on the muted combination between B&N and Borders. It is really an interview with Politics and Prose owner Carla Cohen. From the interview:

Carla Cohen: We kept one step ahead of the competition. We opened a coffeehouse before Starbucks was on the scene. The model for us was Kramer Books. We’re a much better venue for authors so we’ve never competed with Barnes & Noble on that. We can always do a better job keeping in touch with our customers and keeping publicity out about the events, so we’ve never had to compete. I think our biggest competition is with Amazon.com. Amazon makes it easy when people are sitting at their desks — which most of us are during the day — and you read something and go online and order it. You have to be an old-fashioned book-lover to say ‘I’ll wait until the weekend.’ We do get a fair amount of Internet ordering on our Web site with people who are going to pick it up later.

I had to comment on the post which you can read if you follow the link above.

In other B&N news, the company saw a small increase in revenues to $1.16 billion in the first quarter, from $1.15 billion in the year-ago period. Earnings were significantly impacted by an $8mm pretax charge related to sales tax withholding. The company said it lost $2.22 million, or 4 cents per share, in the quarter ended May 3. That compares with a loss of $1.67 million, or 3 cents per share, in the year-ago period. Excluding the charge, the bookseller would have earned 5 cents per share. Same store sales declined slightly in the period.

B&N Conference Transcript: SeekingAlpha

Books A Million 1Q Profit Off 57%

From the Books A Million earnings call yesterday, (Seeking Alpha)

Net sales for the 13-week period decreased 0.7% to $115.5 million from sales of $116.3 million in the year earlier period. Comparable store sales for the quarter decreased 3.4% when compared to the 13-week period for the prior year. At quarter end we were operating 207 total stores. During the quarter we opened one new superstore and closed two Booklands. Gross margin as a percent of sales was 29.3% compared to 29.0% last year. The increase as a percent of sales was partially due to lower discounts and markdowns versus last year. Operating expenses as a percent of sales increased to 24.6% for the quarter from 23.2% in fiscal 2008. The increase as a percent of tax is primarily due to a one-time charge of $406,000 ($241,000 net of taxes) for severance related to staff reduction at the company’s headquarters. Depreciation expense increased $114,000 to $3.5 million from $3.3 million.

Shares in BAM trade around $8 close to its 12mth low and the company has a market cap of $126mm. Their 52 week high is $20.70. There are 16mm shares outstanding and in recent months insiders have purchased 2.5mm shares (16%). Primary among this group are CEO Cochran and Chairman Anderson.

Indigo (Canada) Reports

Speaking of parties potentially interested in Borders, Indigo Books and Music reported their full fiscal 2008 results after the close of the TSE yesterday. In a challenging year the company reported earnings of $52.8 million or $2.08 per diluted share on $922.9 million in revenue. This performance compares with a profit of $30 million or $1.19 per diluted share on $875 million in sales a year earlier. Company CEO Heather Reisman commented the following:

"It was a demanding year for many retailers as a result of the significant increase in the Canadian dollar. Booksellers in particular saw a meaningful decrease in book prices. Despite this downward pressure on our top line we are pleased with our
results."

At the end of 2007, Indigo operated 249 stores including 88 superstores under the banners Indigo, Chapters and the World's Biggest Bookstore, and 161 small format stores under the banners Coles, Indigo, Indigospirit, SmithBooks and The Book Company. Over the past year the company's share price has fallen from a high of $16 to its current $13. It had been below $12, but the company announced a buy-back program that may have aided its recent up tick.

From the press release:

Total revenue for the quarter increased 2.1% to $206.2 million. On a comparable store basis,Indigo and Chapters superstores posted 3.4% growth, while Coles small format stores were up 2.4%. Sales from Indigo's online channel, Chapters.indigo.ca,grew 1.0% to $24.7 million. The Company's net earnings for the fourth quarter were $3.1 million, up$7.3 million from the same quarter last year. Pre-tax earnings rose$6.1 million to $1.9 million. For the full year, total revenue increased 5.5% to $922.9 million while net earnings were up 76.0% to $52.8 million. Included in this year's results was a $8.8 million non-cash tax recovery. Pre-tax earnings rose $14.1 million to $44.1 million.

Borders Update

Borders held its annual meeting yesterday and CEO George Jones refused to be drawn on where the company was in its strategic review. Later the company released a press release saying as much (or little):

In response to recent inquiries, Borders Group, Inc. (NYSE: BGP) today reported that the company is in the midst of the strategic alternatives process and has not engaged in substantive discussions regarding any specific transaction to date. The company does not intend to make any further comment while the process is ongoing.

There has also been an inordinate amount of interest in the reports of B&N taking a look at the Borders business. Few reports seem to offer any kind of analysis on the merits of any type of combination and even fewer seem interested in a wondering who the 40 or so other companies/entities are that have indicated some level of interest.

At the meeting, Jones was quoted as saying: "The investments that we've made during the past year ... certainly affected our financial performance in 2007... We feel that this is the year when we'll start reaping some of those benefits." (FreePress) It has always been a wonder to me that this company continues to invest in an expensive 'bet the company' revamp of its retail presence (off and on-line) while management is claiming they are cash strapped. As an investor, you would expect to reap all those benefits but not only could their timing not be worse but management don't appear to know when to both change course or ratchet back on the spending throttle.

In the UK, high street retailer WH Smiths have been linked with a bid for Paperchase. Reports suggest a value of $100mm (some say higher some say lower). The best thing that could happen for Borders is for PE to buy the whole thing. Only months ago, Paperchase was viewed as a key component of the company's future business strategy but having needlessly mortgaged the business, Jones and co have backed themselves into a corner where selling assets that should be supporting them in a downturn is considered as viable solution to their problems. Rest in peace.

Cramer Hates Media

Jim Cramer comments on the media business in the Hollywood Reporter:

"I hate media stocks."...."The world got changed by two companies," he says. "Apple is taking away the profitability of TV, and Google is taking it away in print. And it's never going to reverse." In the near term, Google is the bigger villain."It's just a parasite," he says. "It doesn't create content, it steals it, borrows it, shares it. It's no secret that print media is in trouble. It's why Gannett has gone from $80 a share in 2001 to less than $30 nowadays and why the New York Times has gone from $50 to less than $19 in the same time frame.Time Warner, too, is saddled with print by way of a huge magazine business. Time Warner is a content company for old people," Cramer says. "I try to get my kids to read magazines and newspapers, but no kids do. It's a tragedy."

He doesn't care too much for book retail either.

Patent Approved: Is This A Joke?

Under the title "Can the Publishing Industry Be Saved" was a press release describing a "Method and System for Customized Print Publication and Management." I was curious. I read the press release and it immediately made me wonder how anyone could get a patent for what was described. So I searched for the patent description. This looks to me like custom publishing which has been going on for forever but perhaps I am missing something: Like some thing patentable.

The following is a description of the patent application which has apparently been approved by the US Patent Office.

A method (Figure 3) for creating and managing customized print media through an enhanced content management process is disclosed. A print media customer, which may be an individual or organization, is profiled to determine content preferences (step 122). Profiling may be based on face-to-face or electronic surveys, Internet usage patterns, buying patterns, or other criteria. Content associated with the preferences is obtained and analyzed (step 124). Content affinities, or relationships between the content and other content in a content network, are determined, and may influence the print media produced (steps 128 and 130). A history of the content is maintained, to ensure content is not duplicated (step 126). Both substantive and non-substantive content, such as advertising content, is used. Both the content and layout of the print media can be customized (step 132).

The "steps" refer to a diagram. Further details of the above appear here. The description of the patent includes the following:

This invention provides a comprehensive method for effectively creating and managing customized print media through an enhanced content management process.

Summary of the Invention: In accordance with the embodiments described herein, method comprises customizing print media for organizations and individuals. The information for customization may derive from computer-based applications, internet-based sources, or more traditional, non-electronic survey techniques.

And then lastly,

While the invention has been described with respect to a limited number of embodiments, those skilled in the art will appreciate numerous modifications and variations therefrom. It is intended that the appended claims cover all such modifications and variations as fall within the true spirit and scope of the invention.

Is this yet another example of the USPO inability to guage real innovation versus patenting "processes." Or is PND over reacting?

Champions Again (Of Europe)

Only wish I was there. BBC Report.

B&N In Competitive Benchmarking

According to the WSJ via Reuters, B&N is interested in checking out Borders books. From the report:

Barnes and Noble has put together a team of executives and advisers to look
into the possible acquisition, the Journal said, citing a person familiar with the situation. Borders said in March that it might sell itself as it has struggled with liquidity and economic issues that have cut into customers' discretionary spending.

Time will tell if this amounts to much.

Twitter

Mike Hyatt, CEO of Thomas Nelson has a great how to for setting up and using Twitter. For those of you like me this is the guide to use. Mike's philosophy on social networking is you have to use it and experience it in order to pontificate on it. Obviously, understanding all social media tools is also critical to understanding how customer may/could/do interact with your content.

Link Here.

And while you are there, check out his "what I have learned in four years of blogging"

Dohle to Head Random House: UPDATE

The search term 'Marcus Dohle' sat highest on the list of queries to hit the blog site yesterday, so it was apparent to me that the word had leaked out that Dohle was about to be announced as the new head of Random House. No official announcement has been made yet but Reuters and IHT are reporting that a statement will be made later today.

(Also, looks like his name is spelled with a K and not a c: Markus).

UPDATE FROM BERTELSMANN CORPORATE:

Hartmut Ostrowski, Chairman and CEO of Bertelsmann AG, announced today that Peter Olson, 58, will step down at his own initiative from his positions as Chairman and Chief Executive Officer of Random House and as a member of the Executive Board of Bertelsmann AG, effective May 31. Olson will pursue an academic career. Markus Dohle, 39, will become the new Chairman and CEO of Random House. He was appointed by the Supervisory Board of Bertelsmann AG and will succeed Mr. Olson on the Bertelsmann Executive Board as of June 1. Mr. Dohle is presently member of the Arvato AG Executive Board and CEO of Arvato Print. Dohle’s successor at Arvato will be announced shortly. The Direct Group North America reporting line will shift from Peter Olson to Bertelsmann’s Chief Financial Officer Thomas Rabe.

In addition to the above announcement, Ostrowski also announced that

Richard Sarnoff, President of Bertelsmann Digital Media Investments and a member of the Supervisory Board of Bertelsmann AG, will take on the additional role of Co-Chairman of Bertelsmann, Inc., reporting to Bertelsmann CFO Thomas Rabe, effective immediately. In this new position, Mr. Sarnoff will play a key role in Bertelsmann's strategic and corporate development activities in the US, where he will work in close cooperation with executives from the divisions and the Corporate Center. Hartmut Ostrowski stated: “The US market is the world's largest and most dynamic in media as well as services, and as Bertelsmann both refines and expands our portfolio of activities in the US, we are fortunate to have an executive of Richard Sarnoff's caliber, profile, expertise, and background to take on the Co-Chairman role at Bertelsmann, Inc.”

Cengage Reports Continued Improved Performance

Cengage Learning posted third quarter results last week which showed continued improvement over their 2007 performance. For the quarter, revenues of $286.2mm were 7.4% higher than prior and EBITDA of $21.8mm was significantly higher than the $0.4mm they posted in 2007. YTD revenues for the nine months were $1,432.7mm a gain of 3.3% and EBITDA of $509.0mm represented a 6.7% improvement over the performance a year earlier.

Segments:

Academic and Professional:
Revenues for the quarter up 17.3% to $157.6mm with EBITDA up sharply to $13.6mm
YTD Revenues up 6.8% to $948.9mm with EBITDA up 6.2% to $414.2mm

Gale:
Revenues for the quarter were down 5.5% to $61.9mm with EBITDA down 11.7% to $21.1mm
YTD Revenues down 4.4% to $229.3mm with EBITDA up 4.8% to $102.6mm

International
Revenues for the quarter were up 9.4% to $67.3mm with EBITDA up 87.9% to $(0.7)mm
YTD Revenues were up 7.7% to $259.3mm with EBITDA up 18% to $35.4mm

Presentation

Thoughts on a Publishing Manifesto

Sara Lloyd of The Digitalist has a series on the future of publishing in the 21st century. The series sets some of publisher's challenges into context. She summarizes the first installment as follows:

The locked-in perception of the book as a unit or a product has also led to digital ‘strategies’ which largely consist of the digitisation of existing print texts in order to create eBooks. This in turn has led to an obsessive focus on the reading device and a perception that the emergence of a ‘killer device’ will be a key driver in unlocking a digital future for books in the way that the iPod was, say, for music. This is a flawed perspective in a number of ways, not least because it fails to recognise the enormous amount of online or digital ‘reading’ that already takes place on non-book-specific devices such as desktop PCs, laptops, PDAs and mobiles, but also because it fails to recognise that the very nature of books and reading is changing and will continue to change substantially. What is absolutely clear is that publishers need to become enablers for reading and its associated processes (discussion; research; note-taking; writing; reference following) to take place across a multitude of platforms and throughout all the varying modes of a readers’ activities and lifestyle.

Big BullyBoy Amazon

UK's Publishing News has a report on UK publishers increasing concern over Amazon's bullying tactics. From their report:

PUBLISHERS ARE REACTING angrily to what one senior executive described as a “crude” attempt by Amazon to increase its discount. “It is going from publisher to publisher with extortionate demands, and if it does manage to get a figure from one publisher it is then going back to the first house and saying x has agreed to such-and-such.”

Bloomsbury rec­ently had a terms dispute with the bookseller which resulted in Amazon removing the 'Buy Now' button from certain Bloomsbury titles on its site. But one CEO commented: “We are prepared to lose a year's sales with Amazon. They may try many things but we are not moving. We have been foolish enough to give in and grant generous terms in the past, but we're not giving any more.”

Book Launch 2.0

This is funny video about book promotion in the web 2.0 age. Sadly, the 1.0 world wasn't that great but it's only got worse.

Tip of the hat to Brantley

AAP Supports .ePub Standard

Last week (somewhat out of the blue) the AAP announced that on behalf of their members they were supporting the .ePub standard for electronic [book] texts. On the surface, this is a positive reflection of two industry groups working together in support of industry standards however, the commercial results of this letter of support will be minimal in the industry. Certainly, the largest US publishers who are the important members of AAP would need no encouragement to use the .ePub standard (and they are) if there were commercial advantage in doing so. The real background issue to this announcement is Amazon.com which typical of the company have spurned the standard approach and are not using the .ePub standard with the Kindle.

Adam Hodgkin at Exact Editions reports on the same announcement and captures the essence perfectly:

It is a mostly waffly and empty letter and will not carry weight in the tussle between Google (which should have minimal need for the EPUB format) and Amazon which is broadly on the books-are-a-file side of the fence and ought to be using EPUB for its Kindle, but is not. Whether digital books are citeable and searchable, page-fixed, digital resources; or electronic texts within a Kindle/Sony/Iliad reader will be clearer in a year or two. I doubt that it will be settled by October of this year.

Publishing In The Digital Age

A podcast is now available for a panel meeting I participated in. I posted the presentation that accompanies the panel discussion (here) and this new link is to the podcast. My session is in part four.

Informa In Play?

The Times is reporting that private equity groups including Carlyle and Apax are looking closely at Informa although no official bid has been made for the public company. From the article:

Carlyle and Apax are among those considering a bid for the group, which has a arket capitalisation of £1.64billion. No approaches are understood to have been made. Informa's shares have fallen almost 40 per cent since it announced the acquisition of Datamonitor for £502million in May last year amid widespread de-rating of Media stocks amid fears of an economic slowdown. Some analysts have raised concerns about Informa being hit by its high debt levels after the Datamonitor acquisition and partial dependence on the financial services sector.

Earlier this year, Informa has announced that David Gilbertson would resign as chief executive and from the board to take up the role of CEO at EMAP. EMAP has itself been purchased by a private equity group and the move by Gilbertson was a surprise. Together with now current CEO Peter Rigby they had built Informa into a the largest provider of Trade Shows in the world and a significant professional publishing company.

Tom Waits Press Conference

Say hi to your mother...

Is the World Watching Random House?

The FT speculates with the aggrandising title, All Eyes on Random that we are all on the edges of our seats wondering who will be the next CEO of Random House. The paper suggests that RH is set to be managed by someone outside the industry either from the services unit Arvato or the Direct Group. From the article:

People familiar with Random House’s parent Bertelsmann said that the German media group had decided against promoting Random House UK head Gail Rebuck or German chief Joerg Pfuhl in order to bring a fresh pair of eyes to the
business. In his first high-profile personnel decision, Bertelsmann chief executive Hartmut Ostrowski is expected to opt for a Germany-based executive from either media services division Arvato, the unit he once ran, or book-clubs unit Direct Group.

Bertelsmann is famous for placing relatively young executives in positions of high responsibility and the paper goes on to mention one Marcus Dohle a 39 year old executive at Arvato.

Noting how Arvato under Ostrowski was able to expand the size of their competitive marketplace by expanding their business offering, the paper suggests that is how Ostrowski would like Random House to think. Other publishers in the professional and information segments have been doing this successfully for a number of years, but the strategy has yet to be proven in trade. Publishers such as Elsevier and West now compete in markets that are an order of magnitude larger than what could be considered traditional publishing. I believe something of the same model can be developed for trade and all of the major trade publishers will be thinking the same thing. Time will tell which publisher gets there first.


And there is more from New York Magazine:

A stronger personality might have disciplined Random, but there’s a good case to be made that the conglomerate was a victim of its own strategy. Size gave it strength against bookstores, but big-box outlets and Amazon provide sales velocity now. Random, and the rest of the industry, has little or no leverage with them. Were they really going to keep Grisham out of Costco? What would they get in return?
Meanwhile, Random’s size became a liability. Even with megahits like Bill Clinton’s memoir and The Da Vinci Code, the company’s annual revenue has been stagnant. To maintain its 20 percent share, the company has to publish around 2,000 titles, while more-efficient rivals like Hachette do under 500 titles for about 10 percent of the market. It’s a quarter of the work for half as much market share.

Personally, I find the construct of this article a little silly. It ends with the suggestion that Olson saw himself as 'last of the publishing moguls' - did he? I'm not too sure that one holds up.

Champions Again

Manchester United retained their Premier League title this afternoon with a tense win away to Wigan. Away to Wigan meant that most of the ground was filled with United supporters some of whom were paying $1000 a ticket to get into the ground. We are now one win away from an impressive double. The Champions league final against Chelsea is a week on Wednesday. The season didn't start so hot and the team went from this one off the bottom:






to the top having pushed aside the hated Arse but almost letting in Chelsea by the back door. You may wonder why I have this screen shot from the start of the season but I had faith the team would win.

I hear red is still the prevailing color choice in Moscow.

Bridge Tagged With ISBN

When I first became involved with ISBN's I heard and received a lot of grief about ISBN's applied to non-book items like rulers and teddy bears and so involved did I become with the ISBN agency that I sometimes joked that I would apply for my own number and have it tatooed on the back of my neck. Happily, that never happened. Tagging a bridge with an ISBN is something that few of us would have anticipated. This is doubly concerning because this is a clear re-use of an existing number which is a big no-no in ISBN land. From the Torontoist:

It seems that some Toronto taggers are no longer content to scrawl their own names on blank concrete canvases around the city and are trying instead to make more of a cultural statement. Last year, references to composer Gustav Mahler popped up in several places around town. This year, a more cryptic stencil has appeared on the Humber Bay Arch Bridge, boldly proclaiming "ISBN 486-28495-6" for all to see and ponder. This International Standard Book Number turns out to be a paperback edition of Henry David Thoreau's Walden; Or, Life in the Woods.

Bertelsmann Reports Improved Results

Random House corporate parent Bertelsmann reported improved quarterly operating profit performance and remains optimistic about the remainder of the year. From their press release:

Bertelsmann, the international media company, today reported strong first quarter fiscal 2008 results. First-quarter operating profits (Operating EBIT) were up by 9.6 percent compared with the previous year. Operating EBIT for the period under review amounted to €217 million (Q1/2007: €198 million). These developments were driven by the continuing positive performance of the major core businesses. Group net income improved to €35 million (Q1/2007: €-70 million). Meanwhile, revenues declined by 3.9 percent year-over-year to €4.2 billion. Adjusted for portfolio changes and foreign-exchange effects, revenue decreased 1.7 percent year-over-year. The revenue performance reflected negative foreign-exchange effects due to the Euro’s strength relative to the U.S. dollar and British pound. Revenues were also impacted by declines in sales of physical recordings and revenues at Direct Group in North America. Adjusted for portfolio changes and foreign-exchange effects, Bertelsmann expects a moderate rise in revenues for 2008. The Company expects operating results for 2008 will be on par or slightly above the high levels seen in 2007. Group net income will be well above 2007 due to fewer special items and lower interest expenditure.

The company announced earlier this month that they have hired Morgan Stanley to sell the Direct Business.

Bertelsmann investor presentation reflecting the full year results from all divisions. Here. (RH revenue of $1.8bill and op income $172mm for 2007).

Harpercollins Reports Static Results. Releases Authonomy.com

Harpercollins produced revenues of $302mm in their 3rd quarter ended March 31st which compared favorably with the same period last year ($291mm). For the nine months, revenues continue to lag the performance in 2007. 2008 YTD revenues of $1,038mm are marginally lower by $14mm.

Operating income as described in NewsCorp's press release was as follows:

HarperCollins reported third quarter operating income of $29 million, in-line with the same period a year ago. The current quarter included strong sales of Naughty Neighbor by Janet Evanovich, Stop Whining, Start Living by Dr. Laura Schlessinger, Lady Killer by Lisa Scottoline, Fancy Nancy, Bonjour Butterfly by Jane O.Connor and The Chronicles of Narnia: Prince Caspian by C.S. Lewis. During the quarter, HarperCollins had 54 books on The New York Times bestseller list, including 4 titles that reached the #1 spot.

Again, no mention of the performance of Harpercollins on the earnings call.

On another note, Harpercollins UK announced last year that they were establishing a site for authors which they named authonomy. The site is now in private beta and is covered by fellow traveller James Bridle at Booktwo.org.

The real challenge, of course, is to persuade wannabe writers to post their work at all - in my own personal experience, unpublished writers are terrified of their work being ’stolen’, enough to be suspicious of publishers themselves, let alone your average web surfer. The Front List, a previous attempt at a “YouTube for books”/”crowdsourcing the slushfile”-type site, solved this by hiding everything from non-members; one approach certainly, but not one likely to bring in the crowds.

James is also an author.

Amazon The CD Manufacturer

An article in Information Week (I'm more likely to read Cosmo) bubbled up in my alerts this week about Amazon working with Sony BMG and EMI to bring 'out of print' recordings back into circulation. From the article,

Amazon, Sony BMG, and EMI Music said that they will make hundreds of out-of-print albums available on Amazon's Web site through CreateSpace's Disc on demand service. Some of the titles that have been restored to availability include Hatari Soundtrack by Henry Mancini, Earthquake Weather by Joe Strummer, Motorcade of Generosity by Cake, Telepathy by Bill Stewart, Foreign Intrigue by Tony Williams, and Carryin' On by Grant Green. A few of the recordings being made available through Disc on Demand are new releases rather than reissues, such as the upcoming title in KCRW's Sounds Eclectic series. The arrival of brand-name, major-label content should enhance the credibility of CreateSpace's media on-demand service, which has yet to shake of the stigma associated with self-publishing. CreateSpace was born last August. It used to be called CustomFlix, which Amazon acquired in July 2005.

Just another example of how Amazon is willing to move up and down the supply chain. Interestingly, the author of the article does note the controversy around the BookSurge situation but perhaps the more interesting point is about how Amazon will use their own demand analysis to determine which recordings to produce. Perhaps not so obvious is the impact on all the Amazon affiliates who have businesses supplying rare and hard to find recordings. Are they doomed?

Nielsen BookData NZ Sets Milestone

Good news from New Zealand, all nine New Zealand booksellers voted in Nielsen BookData's NZ Booksellers Choice Award for book of the year. As they note, "For the first time in the history of the Nielsen BookData New Zealand Booksellers' Choice Award, several titles received precisely the same number of nominations, making it impossible to create a shortlist of four titles." The seeming statistical impossibility was left unexplained by the data aggregator/market researcher. As a solution, the company decided to create a "long short list" of possible winners. The list amounts to eight titles and the sheer enormity of the task required of Booksellers to make the actual selection is likely to induce rioting.

In fairness, here is the list:

- A Nest of singing Birds: One Hundred Years of the New Zealand School Journal by Gregory O'Brien, published by Learning Media
- Bill Hammond: Jingle Jangle Morning by Jennifer Hay, published by the Christchurch Art Gallery
- Edwin and Matilda: An Unlikely Love Story by Laurence Fearnley, published by Penguin Books NZ Ltd
- Mau Moko: The World of Maori Moko by Ngahuia Te Awekotuku, published by Penguin Books NZ Ltd
- New New Zealand Houses by Patrick Reynolds and John Walsh, published by Random House New Zealand Ltd
- New Zealand's Wilderness Heritage by Les Molloy and Craig Potton, published by Craig Potton Publishing
- Ribbons of Grace by Maxine Alterio, published by Penguin Books NZ Ltd
- Soundtrack: 118 Great New Zealand Albums by Grant Smithies, published by Craig Potton Publishing
- The Road to Castle Hill by Christine Fernyhough with Louise Callan, published by Random House New Zealand Ltd

(At least they are books and not rulers - which is an inside joke that only my past colleagues will get).

Shatzkin Speeches Posted

Mike Shatzkin informs me he has just posted on his website four talks delivered this year (three of them somewhat belatedly). Mike noted, "There is definitely a good deal of repetition here, but there is also a distinct slant to each piece. For those of you who are not gluttons for punishment, I'd suggest the one, delivered on Wednesday, May 7, 2008 in Copenhagen. The one titled The End of General Trade Publishing Houses is a completely rewritten version of an earlier version some of you may have read. The other two are described sufficiently below."

May 7, 2008 to Danish publishers and booksellers in Copenhagen on the Future for Publishers and Booksellers: Here

April 16, 2008 to UK publishers at London Book Fair, summarizing US state of affairs reporting on "The State of Digitization in the US": Here

March 10, 2008, "Publishing in the Digital Age" panel participant remarks at Book Business Conference and Expo: Here

January 22, 2008, rewritten reprise of "The End of General Trade Publishing Houses", to Random House's "Digital Day": Here

Barnes & Noble Sells Magazine Subscriptions

Didn't Prodigy do this once? No matter, B&N announced yesterday that they are offering magazine subscriptions and will offer a digital service that enables users to buy old single copy editions. B&N is partnering with Zinio to offer the service which is the same service B&N has used to offer digital book content for preview on the B&N website. From their press release:

BN.com will sell subscriptions to over 1,000 magazine titles, available in both digital and print formats, at prices up to ninety percent off newsstand cover
prices. Digital subscriptions will be available within minutes of purchase for viewing on desktops and laptops. In addition, more than 12,000 back issues of hundreds of magazine titles will be available digitally for purchase as single copies.

A digital Cosmo (first one I saw, not one of my usual reading sources) is on sale on Zinio's site for $12.00 and on the B&N.com site for $12.00 or $10.80 with a membership card. So, some advantage at B&N. Selling magazines is a natural combination made especially clear given the amount of store space given to magazines in a typical B&N superstore. One wonders why this has taken so long. B&N is betting on the electronic delivery as the future play here rather than the print subscriptions. Print is a logistics nightmare where margins are razor thin which is why none of the big book web retailers have pushed print magazine subscriptions in the past. (Admittedly, fulfillment could have been done by third parties but it is still the B&N brand that goes on the package).

B&N will allow users to use the same Zinio "see inside" feature with the magazine content (probably not Playboy since they say only 'certain' magazines). Marie Toulantis, CEO of B&N noted the following:

Our magazine offering gives our customers the ultimate flexibility to consume their favorite magazines both digitally and/or in the more traditional print form via a subscription. By growing our relationship with Zinio, and introducing a partnership with M2 Media Group, we will be the only retailer to offer both options in an integrated shopping experience.

The Zinio relationship may be symptomatic of a larger strategic play that B&N may be engaged in that is, the evolution to the digital superstore. They will have watched the morphing of Newsstand.com with some concern. Under the LibreDigital brand, this company is in the process of expanding their digital delivery and content management tools to publishers and have notable deals with Harpercollins and Harlequin. B&N may be slightly aggrieved that this seller of newspapers and magazines has now inserted themselves into the publishing supply chain where B&N believes they should have reign. Adopting digital magazine distribution is only a skirmish in what may be a protracted battle for supremacy in the digital content supply chain.

Transition: Print to Online

Many publishers (myself included) have made the transition from print orientation to web and seen their business and not least their revenue model completely transform. I've refered to this as the 'valley of death' which is what the top line can look like as you make this transition and others have referred to it as "trading dollars for dimes". Industry luminaries such as Tim O'Reilly have noted some fundamental problems in trading subscription and print based ad models for web only ad models: Basically the numbers can fail to add up. (Read the article and follow some of the links).

There are some success stories and there are likely to be more as publishers willingly and generally otherwise, look to the web for revenue growth. The NYTimes discusses how magazine publisher International Data Group which is the biggest publisher of technology magazines has successfully made this transition. From the article:

Advertisers and readers of high-tech publications have moved online more swiftly than other audiences, so I.D.G. may offer a glimpse of the future of publishing. Yet the transition at I.D.G. came only after years of investment, upheaval and changes in its practice of journalism. “The excellent thing, and good news, for publishers is that there is life after print — in fact, a better life after print,” said Patrick J. McGovern, the founder and chairman of I.D.G.

The article goes on to note that InfoWorld is now generating ad revenue of $1.6mm per month with an operating margin of 37% whereas the combination print and web product of a year ago was a break-even operation. Since their market is technology they have some advantage over other types of magazines; however, their navigation of this transition is instructive and predictive of the manner in which publishers will ultimately become successful.

In IDG's case they have remained faithful to the mission of providing content their core market wants, aggressively managing the performance of their titles and shutting down those that don't perform and they have combined staff into cohesive and focused groups. Companies that make this transition early and successfully will establish difficult to surmount positions relative to their competitors; thus it becomes harder for the second, third and fourth players to garner the ad revenue and secure transaction revenues and fees necessary to become successful.

Olson to Leave Random House (+ Middelhoff News)

The NYTimes has confirmed via two executives at Random House corporate owner Bertelsmann that Peter Olson will be leaving his position as CEO of Random House in the next few weeks.

Mr. Olson, who has run Random House, the world’s largest consumer publisher, since 1998, has come under mounting pressure in recent months as Bertelsmann’s financial results have been damaged by lower profits at Random House and steep losses in its American book clubs, which he also oversees.

It was not yet clear who will replace Mr. Olson, although these executives said it would not necessarily be a prominent figure from New York publishing, and maybe not even an American.

Surely not a non-american!

On a related note, Thomas Middelhoff took exception to comments The Economist made in an article on Bertelsmann under incoming CEO Ostrowski. Among them the following:

Perhaps because he has Arvato up his sleeve as a source of future growth, Mr Ostrowski appears to be far less interested in the internet than other media bosses. Losses made by Mr Middelhoff's internet ventures may also contribute to his caution. “I will not put a bet on one or two big internet investments; we must build an online presence organically,”

His rebuttle in the letters to the editor was as follows:

Bertelsmann's performance
SIR – I do not agree with the statements in your recent article (Face value, March 22nd) concerning my term as chief executive of Bertelsmann. The development of the company between 1998 and 2002—ie, the creation of the RTL Group, the acquisition of Random House, etc—have not “strained” Bertelsm€ann's finances in any way. At the time of my retirement its debt amounted to €334m (with revenues of €20 billion). RTL Group today contributes more than 50% towards Bertelsmann's profit.

I also do not agree that my “internet ventures” were costly in general. Selling the company's AOL shares and its 50% stake in AOL Europe and the sale of mediaWays, an internet-service provider, generated a profit of €10 billion.

In the three-and-a-half-years of my leadership Bertelsmann doubled its revenue, tripled its operative profit and quintupled its net equity. Not a bad result compared
with the company's present situation, almost six years after my resignation.

Thomas Middelhoff
Chief executive
Arcandor
Essen, Germany

€10 billion profit isn't too bad now is it?

Pearson Buying Language School

Only 1% of Pearson's revenue is generated in China and they like many other companies hope to improve on that percentage in one of the fastest growing markets in the world. The company is in the process of acquiring a chain of private language centers in Shanghai which will leverage some of the language teaching product the company publishes through Longman. Several newspapers are reporting on the acquisition (which isn't completed). From The Telegraph:

The FTSE-100 media group is near to finalising a deal to buy LEC, a group of 15 Shanghai private schools, The Sunday Telegraph has learned. The deal, likely to be announced this week, underlines Pearson's aim to expand its Chinese operations as the country's economic growth presents opportunities for foreign companies. Demand for English language tuition is at an all-time high in mainland China as a result of the country's continuing integration into the global.

Pearson has been buying educational assets aggressively in the US for several years; however, they have not purchased schools per se. In China, they may be considering a more expansive expansion across the entire education value chain from content creation to delivery. In other developed Asian markets such as Korea and Japan, private education plays a significant role in the education of Children and a similar structure is developing in China. For Pearson to participate in that market development only makes sense.

Crowded House and PS22

New York's vast social patchwork was on vibrant display last week when Neil Finn of the band Crowded House started their set with the choir of PS 22 from Staten Island. Normally, when a band launches into their set they do so with gusto, but on Wednesday night Finn, wandered casually out to the microphone and announced we were in for something special. He commented that someone had forwarded a Youtube video of the PS 22 choir doing high justice to one of the bands signature songs and he was going to bring them on stage.

On came the choir first to do several song on their own and then to join Crowded House on the first few songs of their 2 hour plus set. It was magical. The kids were great, their joy was transparent and they showed no stage fright with a couple of the kids doing solos.

As you watch the video (which is the first song of the Crowded House set), look at the faces of the kids and think about the breadth of the backgrounds, experiences and ethnicity that they represent. It is quite incredible and it's what New York is all about.





Needless to say, it was a great night out.

Harlequin Shows Disappointing Form

Torstar the owner of Harlequin published their first quarter results this morning showing Harlequin revenues fell $15mm versus the prior period. $11mm of the short fall was due to the decreased value of the US dollar versus the loonie. The company also suggested that the comparison favored a much stronger first quarter 2007 when Harlequin had a stronger publishing schedule. (I believe this is the same 'publishing schedule' that strategically they have looked to trim). Reported revenue was $109.7 million in the first quarter, down $14.8 million from $124.5 million in the same period last year. (In 2006, 1Q revenues were $116mm. Under lying revenue growth for the 2007 quarter was only up $1mm with forex delivering a $5mm gain on the 2006 level).

First quarter underlying revenues have been a mixed bag at Harlequin over the past four years: Up big in 2006, down big in 2008 and 2005 and it is hard to discern any real pattern.

The following is from their press release:

Book Publishing revenues were down $3.9 million in the first quarter of 2008 excluding the impact of foreign exchange. North America Retail was down $2.8 million, North America Direct-To-Consumer was down $1.2 million and Overseas was up $0.1 million. Book Publishing operating profits were down $0.6 million in the first quarter of 2008 excluding the impact of foreign exchange. North America Retail was flat, North America Direct-To-Consumer was up $0.3 million and Overseas was down $0.9 million.

Torstar stated that "Harlequin’s outlook is positive" except if there is a major economic down turn in the US. (Which I believe we are in). Any further decrease in the value of the dollar will continue to result in a material impact on results. As an aside, the company doesn't note any hedge against the US dollar fall which seems somewhat irresponsible given the US outlook although they have hedged in the past. The company went on to state that "Harlequin is also experiencing accelerating progress with its digital media strategy which will contribute to earnings growth in 2008 and beyond."

Operating profit was also impacted by the unfavorable impact of foreign exchange. Operating profit of $16.2 million in the first quarter of 2008, down $2.9 million from $19.1 million in 2007 including a decrease of $2.3 million from the unfavourable impact of foreign exchange rates.

Torstar announced a restructuring program earlier this month but Harlequin was not mentioned.

New Fake (With Branding)

JK Rowling can't catch a break. The Guardian blog points to an infraction by Bloomsbury but does so by using the name of Rowling to draw attention, thus;

The latest of these comes from JK Rowling's publisher, Bloomsbury, which was due to publish on May 5 a new biography of Louis XIV's mistress and "secret wife" Madame de Maintenon, by Veronica Buckley.

Turns out Ms. Buckley quotes a document in her book that was outed as a fake a number of years ago. The publisher is recalling the title as they were notified of the error during the review cycle. While there is no 'crime' here on the order of some of the more recent fakery and Bloomsbury is recalling the title, it still points to the rather shoddy fact(less) checking that seems not to occur. It appears that it was well known that this document was a fake.

But what does Rowling have to do with this? Some in the comments section noted the same thing.

Miss Pettigrew

Some times there is gold in them thar hills. The Guardian this weekend profiled the book that became the under-the-radar hit movie Miss Pettigrew Lives for a Day. From the article:

The novel was a small sensation in the 1940s, but has gone on to sell far more copies after being republished by Persephone, which specialises in forgotten women's literature from the inter-war years. In the month since the release of the film in America, 12,000 copies have been sold, while British sales have topped 24,000, a remarkable feat for a book in this niche market.

The author of the book Winifred Watson gave up writing only a few years after penning this book when her house was bombed in 1940. Her family couldn't convince her to start writing again.

Francis McDormand, the lead actress in the movie has also contributed to a new audio version of the book that will be out later this year.

S&S Revenues Off 12%

Directly from the CBS press release on the performance of Simon & Schuster,

revenues for the first quarter of 2008 decreased 12% to$201.6 million from $229.3 million for the same prior-year period, as best-selling titles in the first quarter of 2008, including Duma Key by Stephen King, Where Are You Now? by Mary Higgins Clark and Change of Heart by Jodi Picoult, did not match contributions from prior year titles, which included The Secret by Rhonda Byrne. Publishing OIBDA and operating income decreased 28% to $17.1 million and 32% to $14.6 million, respectively, principally reflecting the decline in revenues partially offset by lower royalty expenses, production costs and selling and advertising expenses. Publishing results included stock-based compensation expense of $1.0 million and $.7 million for the first quarter of 2008 and 2007, respectively

.

400,000 Titles Published!

Rachel Donadio in The NYTimes book review section has an essay on the expansion of publishing. As she points out, if reading is generally going down hill this isn't stopping people from adopting self-publishing as a hobby. "Publishing" a book is like putting your photo collection on flickr now-a-days. It is so easy and the hurdles so low that anyone with a half baked idea is doing it. Not that there's anything wrong with that; I happen to believe that the creativity, the experiences and the expression evident in many of these books will become a reference point for our age. Just as letters between family members shone light on a family's history, future generations will browse the published output of family members. I want my parents to do this.

On the other hand, my view may be too prosaic; since many of these self-publishers still think their titles will become the next best seller. As mentioned in the article, the potential for iUniverse.com titles to be on display at B&N garners considerable attention and revenues from their legions of authors. So, there is some delusion but the self-publishing market is estimated to be worth over $1.3billion (although, regretably I can't recall the citation for this number) and deserves significant attention from all segments of the publishing community. As I have suggested before, one of the major publishing houses is going to get into this segment in a big way (Xlibris aside).

As for the number of titles published annually, the absolute number is meaningless without explanation as it grows by 35% from 2006-2007. In order to draw any analysis from this number of published titles the number would have to be broken down considerably. Impressive as the number is it is noted for effect only.

Reed Business to be Broken Up

PaidContent cites inside knowledge that the RBI sale will be broken into bite size pieces.

We have also learned that Reed Elsevier has changed its mind on how to sell it. Initially it did not want to sell off various pieces separately, but now at least the U.S. part, RBI-US, will be sold off separately, and multiple parties are aligning their arrows for when the process starts.

In my opinion, in the US we will see a group of PE partners join to buy the entire US segment and then carve this up subsequently into smaller chunks. The RBI media titles represent one such chunk which I have mentioned before.

The "Bankrupting Costs of Textbooks"

That is the conclusion of an editorial in this mornings NYTimes. The newspaper also notes a bill pending in Congress that would require publishers to sell "unbundled versions of textbooks minus the pricey add-ons." The editorial is short but makes some significant and spurious leaps in logic. As one example, Educators must,

embrace new methods of textbook development and distribution if they want to rein in runaway costs. That means using digital textbooks, which can often be presented online free of charge or in hard copies for as little as one-fifth the cost of traditional books. The digital books can also be easily customized and updated.

In conclusion, the newspaper suggests that institutions should take advantage of these new developments citing a tiny publisher offering textbooks for free and 'research' that suggests free geography material produces the same results as purchased materials.

Noting there is 'no reason' a textbook costs $140 is like saying there is no reason gas is $4/gallon. Higher education is like buying a car. You don't expect to get the gas for free and you shouldn't expect to get educational material for free. Legitimately, a student should expect to be treated fairly in respect to the materials they are asked to purchase for their course work but this is a complicated issue and to suggest 'publishers are calling the tune' is inaccurate and misleading.

Wolters Kluwer, Thomson Acquire Accounting Firms

Earlier this month, two of the big players in information publishing purchased accounting firms. Nonsensical? Not really, when you consider that both companies are in the business of offering a suite of products and services to their customers that encompass not only what we may traditionally think of as publishing products but also services and solutions that leverage or embed the information and expand the relationship with the customer. (I touched on this at a recent industry conference).

In the case of Wolters Kluwer, they have taken over the UK offices of Melbourne, Australia based accounting software firm MYOB (Mind Your Own Business). WK reportedly paid £35.5m earlier this month for MYOB. From AccountingWeb:

The MYOB Accountants Division product range includes PerTax and Viztopia accounts production and practice management programs acquired from MYOB's fellow Australian software Solution 6 in 2004. MYOB also produces the Singleview
knowledge management portal, plus corporation tax, trust and insolvency practice programs.

CCH's ProSystem portfolio includes many similar applications. In an email to customers CCH UK managing director Martin Casimir said the long term plan was to migrate all the solutions to a single range of best of breed products. "Please rest assured that this will be done in a considered and carefully controlled manner," he wrote.

CCH is WK existing software division.

Competitor Thomson has purchased tax software company Digita within the same time frame but after considerably wooing of the Digita founders. Thomson's UK and European market share is far smaller than their US position and they see Digita as enabling a rapid development of that market. As core markets mature, similar companies will be looking to the international market for growth performance. Additionally, in the case of both companies, the acquisitions will enable the companies to further expand the range of business solutions and services that they offer to their key markets.

Thomson will place Digita with Sweet & Maxwell.

Fictional Non Fictionists

Colson Whitehead had me. As I read this in New York magazine, I thought how could they have missed this story. But by the third paragraph, it struck me. This guy is lying!

Nevertheless a thoroughly entertaining satire - somewhat lost on some of the readers as noted in the comments - but then these are exactly the target audience so no matter. Here's a sample:

Average. That’s one thing Margaret most definitely is not. I broach this subject with her friend Misha Defonseca, author of Misha: A Mémoire of the Holocaust Years, which describes how she hid out in the forests of Europe to escape the Nazis and was taken in by a gang of wolves. Whenever Misha makes it out to the States for a visit, she and Margaret go shopping for Levi’s, which are difficult to come by in her native country. She resells them to aspiring hipsters in her village at a dreadful markup.

I visit her tiny cottage, a few kilometers outside a large Eastern European city. Misha is a little Cabbage Patch doll of a woman, with an energy beyond her years. It’s not hard to see her nestled in with the other cubs, fighting bravely for the teat of the she-bitch. I ask her if it’s harder to be adopted by black people or wolves. She chuckles at my question and sips her tea. “We tease each other, Margaret and I. She says, ‘At least we had cable and White Castle—you had to forage for nuts and berries.’ But the wolves, I tell her, the wolves have”—and here she turns her eyes to the ceiling—“they have La Vida Lobo. The Wolf Life!” It is a brief audience, and she soon dismisses me to return to work on the prequel of her memoir, about her time on the run from the Armenian genocide, when she was taken in by ferrets.

Ah, ferrets...

Net Galley Announce Digital Galley Early Adopters.

Earlier this year, NetGalley announced an important partnership with Publisher's Weekly as their first major step to implementing their digital workflow tool NetGalley. NetGalley is a tool that may transform the current paper based Galley workflow into a truly digital based process that will become both make the distribution and management of Galleys more efficient and effective. The product will be launched commercially at BookExpo, but they announce today that St.Martins, SourceBooks, Hachette Book Group and Bloomsbury US will be the first publishers to implement the tool.

From their press release:

"We are delighted to be here at the beginning of this terrific program," said Matt Baldacci, VP, director of marketing and publishing operations at St. Martin's Press. "NetGalley will make our interaction with Publishers Weekly more efficient, and has the potential to show cost, resource, and environmental efficiencies. These benefits are good for PW, the publishers that will join the full roll-out, and the industry in general.

During the pilot period, publishers will submit their title information—and optionally digital galleys—electronically to PW. In return, PW will provide visibility on review acceptance and status through NetGalley.com. Pilot publishers will also have the opportunity to invite other reviewers, media, and bloggers to join their community and view their “NetGalleys” online.

Ted Treanor, CEO of Rosetta Solutions, commented, “The response from publishers to support this initiative has been extraordinarily positive. NetGalley selected this group for their diversity of size and publishing type, and their willingness to innovate. We’re counting on these partners to help us continue to refine NetGalley.com.”

Earlier this year, I interviewed Mike Forney from RosettaSolutions.

Dilbert Mashups

It is here. Your opportunity to match wits and funny bone with office humor superstar Scott Adams. Publisher's pay attention, because here is a perfect example of a content owner embracing their audience and letting them interact in a meaningful way with their product. I have noted that travel publishers, cookbook publishers and some others are experimenting with this idea and I hope we will see more of it. Register with Dilbert.com and have some fun with it.

That is my submission at the top of the screen shot.

Copyright Clearence Center: Copyright Conference

THE FUTURE OF COPYRIGHT IS HERE. MAY 1st Event.

OnCopyright 2008 will bring thought leaders and change agents together to explore the evolving world of copyright. It’s a unique opportunity to share insights and exchange ideas on where copyright is headed, and how it will affect the future of written works, music and other forms of intellectual property. Register now to reserve your place. The $395 fee includes breakfast, lunch, cocktail reception and conference materials. For more information, contact the conference organizer at (978) 646-2691 or events@copyright.com.

REGISTER NOW http://www.oncopyright2008.com

OnCopyright 2008
hosted by Copyright Clearance Center
May 1, 2008
Union League Club New York, NY
www.oncopyright2008.com

This one-day event will focus on four themes: Art, Society, Technology and Law. Speakers include:
SUZANNE VEGA Singer-songwriter
PAUL HOLDENGRABER Director, Public Programs The New York Public Library
GIGI SOHN President & Co-Founder Public Knowledge
STANLEY PIERRE-LOUIS VP and Associate General Counsel, IP & Content Protection Viacom Inc.
CLAY SHIRKY Author Here Comes Everybody
JIM GRIFFIN Warner Music
MARK TRIBE Assistant Professor, Modern Culture & Media Studies Brown University
PAUL FAKLER Partner Moses & Singer LLP
DOUGLAS RUSHKOFF Author, Teacher, Documentarian
TIM WUProfessor Columbia Law School
MICHAEL W. CARROLL Professor of Law Villanova University School of Law
JONATHAN LETHEM Bestselling Author, Novelist, Essayist
ALLAN ADLER VP, Legal & Governmental Affairs Association of American Publishers
KEVIN O’KANE President & Founder Red Lasso
MATT MASON Author The Pirate's Dilemma

Borders Stickers Books - Why?

As promised Mike Shatzkin for a second time this week.


I don't buy a lot of books in bookstores anymore -- I'm an ebook man -- and when I do, I generally patronize Barnes & Noble or an independent. So when a colleague a couple of days ago walked in with a couple of books he'd bought at Borders and pointed to the stickers on each book and said "hnh?", it recalled a bit of book retail history and some considerable irony.

It is obvious, or should be, that for a bookstore to be stickering every book is evidence of a pretty dumb supply chain. Every book has a bar code with a price extension. This is extra work that should just not have to be done.

It was the early 1970s when the B. Dalton chain introduced point-of-sale capture at the cash register. This was only a few moments after the invention of the ISBN and before there was any cash register technology for "reading" by scanning. So it was complicated to do this.

The way it worked is that each title Dalton bought was assigned an SKU number. When the buyer in Minneapolis made a purchase decision, stickers were generated for the books and sent to the store. When the books came in, they were stickered before they went to the sales floor. There were "holes" in the system, of course: when a store bought a book from a local wholesaler, they often would put a "dummy" sticker on that got them past the cash register but didn't record the specific book being sold. But the system delivered information that was light years ahead of what any chain retailer had ever had before and rapidly pushed B. Dalton ahead of their competition at the time, Waldenbooks, and particularly so in the sale of steady-but-slow backlist.

It was a revelation at the time to learn that the sale of six copies a week across all stores (in a multi-hundred store chain) was a "hot" title and that sales of six titles a month got you on the "warm" list. That introduced some real perspective to how books move. Or don't.

For a few years, Dalton operated with knowledge of what was selling and Walden didn't. Then, in the later 1970s, "machine-readable" typefaces were invented, which I think were called OCR-A and OCR-B. Harry Hoffman had taken over as head of Walden by then -- he who had introduced the microfiche reader at Ingram a few years before -- and he told publishers that, as of a certain date (I think this was about 1980), Walden would require that the ISBN be printed on the books in a readable font. And suddenly, Walden leapfrogged Dalton. Dalton had invested in a system that required a unique number (their SKU) and stickering and punching those numbers into the cash register. All of that was sidestepped by Walden, which only had to scan the readable ISBN (or punch in the ISBN if it weren't readable.) No stickering. No unique numbers.

The irony today is that Barnes & Noble, which owns (and is closing) B. Dalton, has a great supply chain that requires no stickering. And Borders, which owns (and is closing) Walden, has a poor supply chain which requires them to put their books into a "flow-through" warehouse to be stickered before they can go to the stores.

Voyager to Take $45mm Charge

Voyager Learning will take a $35-45mm non-cash charge against its 2006 operating results as a result of the sale of Proquest Information and Learning. PQIL was sold in 2007 to Cambridge Information Group for $222mm. The write down represents 20% of the value of the business unit and in retrospect it is hard to understand how that purchase price could have been effectively negotiated given the current accounting disclosures. On the earnings call last week, Mr. Richard Surratt, Voyager Company's President and CEO noted that they will also take a non-cash charge against goodwill for the purchase of Voyager. In November, Mr. Surrat noted that they expected to have their 2006 10-Qs and 10-K competed by the end of the first quarter 2008; however, they are six weeks behind and do not expect to have that work completed until mid-May. They do expect to have their financial reports for 2007 completed by July.

Mr. Surratt went on to note the status of several lawsuit against the company but there is little change here since the last update in November. He was joined on the call by Ron Klausner, President, and Brad Almond, CFO, of Voyager Expanded Learning.

On an operating basis the company appears to be performing consistently and is stable given a challenging operating environment. Mr. Almond commented on the full year results:

For the fiscal year ending December 29, 2007, the Voyager operating business had preliminary revenue of $110 million, earnings before interest and taxes, or EBIT, of $8 million and earnings before interest, taxes, depreciation and amortization, or EBITDA, of $30 million. These three results each fall within the guidance we gave in November. This compares to 2006 preliminary revenue of $ 115 million, EBIT of $ 6 million and EBITDA of $ 30 million.

In his comments, Mr Klausner concluded the call with a number of comments about the operating environment faced by the company.

We have a terrific track record in developing capabilities that address very difficult problems. While some of our competitors are creating uncertainty and doubt about us as a result of the board's decision to consider strategic alternatives, we are encouraged by how well these new capabilities have been received in the market. Based on the explosive growth in usage of Ticket to Read and the early feedback on the redesign of Passport, we continue to be optimistic that our focus on researched based curriculum, high levels of implementation support, embedded professional development, and web based practice will be rewarded.

The company expects to continue their gradual operating improvement with anticipated 2008 revenue in the range of $111 to $119 million, EBIT between $6 and $10 million, and EBITDA between $28 and $32 million.

Call Transcript

Amazon.com and Book Pricing

Mike Shatzkin of The Idea Logical Company asked if I would like to post the following article. He also has another in the wings which I will put up on Wednesday.

Amazon stirred two controversies in the past couple of weeks. A lot of attention was paid to the one concerning print-on-demand, where they did an arm-twist to get publishers who use the capability to set their books up at BookSurge, even if they were already set up someplace else, most likely Lightning. I have expressed my concern on behalf of publishers about that policy which, although characterized as a mere attempt to be customer-friendly, should be a matter of great concern to Amazon's suppliers.

The second controversy, however, is a bit more complicated and, to my way of thinking, Amazon's position is considerably more justifiable. That was Amazon's suggestion that they will interpret the price at which a publisher sells directly as the "real" retail price, on which discounts to them should be based. This recalled for me a 10-year old industry conversation and, in doing so, showed me the sense in Amazon's position.

In the 1990s, the suggestion that retail prices should come off the books became pretty vociferous. Bernie Rath, then the pioneering (and publishers and big retailers would say, "troublemaking") Executive Director of the American Booksellers Association was among those making the case. In a nutshell, Rath and some very sophisticated and successful booksellers made the argument that it was a mistake to "cap" the retailer's margin with a printed price, above which they then obviously could not charge. The argument was that retailers in every other field adjusted their prices to the neighborhood, reflecting both the cost of real estate and the local community's ability to pay. By limiting booksellers' margins, publishers were, in effect, limiting the number of outlets that could sell their books.

At that time, there were two "most popular" arguments against the idea. One was that booksellers, by and large, benefited from the prices being on the books. It saved them the effort and cost of stickering prices themselves; it relieved them of the responsibility for prices in the eyes of their customers, who could clearly see the price was printed before the bookseller got the book; and it dramatized any discounting the bookseller cared to do. Because book clubs were a more important component of a publisher's sales at that time, they represented another constituency that supported the printed price because it emphasized their own cut-price offers. And booksellers could live with that discounting because book club membership was constricting; it was not about buying what you want when you wanted it.

At the time, I often made a third argument, which I believed was the most important even if it wasn't the most ubiquitous. Publishers have always been willing to sell any book they publish to any consumer who asks for it. At the time, it was absolutely routine that those sales would be made at the full publisher's retail price, plus some charge for postage and handling. In that way, publishers respected the reality that some of their books might not be widely available (remember, even after there was an Amazon, there was a period before most people had regular internet access and a comfort level about using it), but avoided "competing" with their retailers.

I pointed out that this practice meant there really IS a publisher's price, so the question narrowed to whether it would be revealed to the consumer on the book, or not. And the retailer who decided to sell the book at a price higher than the publisher's price -- which, even at the time seemed more of an imaginary than real opportunity -- would be taking the risk that his/her customers would soon know they had been gouged because either they or somebody else might let them know what the publisher's price actually was.

How times have changed. And two aspects of this equation have really changed with it.

First of all, no bookseller today would anticipate being able to sell a book at higher than the publisher's retail price. There are already consumers walking around bookstores with handheld computers checking prices online while they shop in the store. And, as we all know, prices online are never going to be higher than publisher's suggested retail, whether printed on the book or not.

But, secondly, many publishers now sell to consumers aggressively through their web sites, and price offers are part of the effort. So while the old bookseller arguments for taking the prices off the books are no longer valid, neither is my rejoinder. Time has passed both arguments by.

But Amazon is making a good argument here, and it is one that B&N and other retailers, and, by extension, all wholesalers, will likely join them in pressing on publishers. The price printed on the book really means nothing if the publisher doesn't sell at that price. All it becomes, then, is a basis on which to establish prices to intermediary customers; it is no longer a meaningful price to the consumer, "suggested" or otherwise. And if the longtime industry convention that prices to intermediary customers is pegged to the price charged (presumably by the publisher) to the consumer, then the discounts should be calculated from the publisher's consumer selling price.

We have not heard the last of this argument. Publishers selling direct to consumers better be thinking this through very carefully.


Mike can be reached at mike (at) idealog.com.