Personanondata: BISG Conference: Making Information Pay 2010

Tuesday, April 27, 2010

BISG Conference: Making Information Pay 2010

There is a full slate of speakers lined up for next week's MIP meeting at the McGraw Hill Auditorium on May 6th.

From BISG:

BISG's Making Information Pay is a publishing industry conference for senior executives in operations, sales and marketing who are responsible for increasing sales and reducing costs. For the past six years, book industry professionals have attended Making Information Pay in order to learn the best practices driving the success of industry leaders today.

Register today to discover the technological "points of no return" currently facing our industry and identify the new technologies dictating advanced ways in which books -- both digital and physical -- are being acquired, produced, distributed, marketed and sold.

Mike Shatzkin has a full run down of the presentations here.

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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.