Personanondata: Universal Mccann Review of Social Networking Trends

Monday, August 25, 2008

Universal Mccann Review of Social Networking Trends

Universal Mccann International Social Media Research Wave 3

View SlideShare presentation or Upload your own. (tags: socialmedia research)

1 comment:

mikej said...: hey thanks very much for posting our research. Its great to see people find it useful. Here is another one on the role people online are playing in changing people's perceptions on products and brands

http://thingsdonotchangewechange.blogspot.com/2008/09/new-universal-mccann-research-when-did.html; 9:23 AM

Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.