Personanondata: Shared Book And Random House

Thursday, January 24, 2008

Shared Book And Random House

In what I expect with be the first of many similar relationships, SharedBook has formed an alliance with Random House to create personalized versions of Children's books. The Pokey Little Puppy will be the first title in this new venture.

Utilizing SharedBook's Reverse Publishing Platform, consumers can now create a unique, personalized version of The Poky Little Puppy by using an online book-making template. Consumers can create their own version of The Poky Little Puppy complete with a custom dedication and also upload a personal photo to the front of the book. The book is then purchased and sent to the printer for on-demand output in laminated hardcover format.

I saw a sample of this product several weeks ago and other than the personalization the book is indistinguishable from a book found on the shelves of any bookstore. The binding, boards, ink and color qualities are all of a high level as you would expect from a product from Random House.

The price for a unique, personalized edition of The Poky Little Puppy is $25 in laminated hardcover format, which includes standard domestic shipping. Completed books arrive in 10-14 business days. Expedited shipping options are available for an additional charge.

I interviewed Caroline Vanderlip, CEO of SharedBook a few months ago and here is her interview.

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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.