Not Your Ordinary Publishing Contest

There has been a veritable explosion of publishing contests in the past two years, all with the intention of seeking that needle in the hay barn, the next great book. In contrast this contest announced by Scholastic and Coldwell Banker of all people seems to have little point -at least as far as its relevance to publishing. Perhaps I am missing something but it does seem to stretch the logic of strategic alliances very thin.

Coldwell Banker Real Estate Llc Announces The Launch Of Its Third "my Home: The American Dream" Contest. In Collaboration With Scholastic, The Global Children's Publishing, Education And Media Company, Coldwell Banker® Invites Students In Kindergarten Through Eighth Grade To Tell Their Personal Stories, Through Images And Words, About How Their Houses, Apartments, Or Condominiums Are Not Just Places They Live, But Homes Where Dreams Are Shared And Memories Are Made.

(Mrs PND would be going crazy with all the caps in that press release).

I'm not really a fan of similar competitions but this one appears to be pure publicity stunt and the advantage for Scholastic escapes me.