Personanondata: File Under Any News is Good News

Thursday, August 02, 2007

File Under Any News is Good News

Personally, my interest in the Tour Dey France ended the day after Floyd Landis won last year and we found out he was a doper. The feel good story bleed to death. After watching the tour through the Lance years Mrs PND and myself now have no interest; however, we are unique because Versus (candidate for dumbest brand name change of the year) the cable channel is reporting the highest viewship ever. This proves that any news is good PR and notoriety is paramount.

2 comments:

Tamara said...: I understand your disenchantment with the Tour, but I fall into the camp of rejuvenated fans. My husband and I were in Paris for the 2006 finale and took the Landis news hard.

Regardless of what happens in doping, the Tour continues to offer great benefits: beautiful scenery at high speeds and masterful commentary from Phil Liggett.

I look forward to a clean sport in the future, but there is plenty of entertainment in the meantime!; 12:18 PM
MC said...: Tamara,

I do hope you are right. It is indeed a great event. Phil Liggett is great.; 2:17 PM

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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.