Personanondata: BBC US News: More competition for Katie

Wednesday, June 13, 2007

BBC US News: More competition for Katie

Admidst the Katie C bashing The BBC has announced that they will launch an hour long US newscast on BBC America and BBC World.

The BBC is betting on a show that fills a niche in TV similar to the one The Economist fills in print. The London-based magazine saw circulation rise on the popularity of its in-depth international and financial reporting.

Personnally, I enjoy the contrast between the US networks approach to news and the BBC's international viewpoint. I wonder if I will enjoy watching US news on BBC and World news on BBC. For the most part I think US news is fairly shallow so if BBC is able to provide the type of coverage of the US that they do for international news their new program may become an interesting alternative. I'll never give up The Daily Show however.

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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.