Best Practices in Digital Marketing: The Publisher’s Perspective
Most trade publishers know that they can no longer rely on traditional marketing alone to connect with readers, but they are uncertain where they should invest scarce dollars in the many new opportunities presented by the net. Separate the buzzwords from the best working practices as you negotiate the shift from print to digital marketing. Topics include product marketing, working with online merchants, the company website, author-driven marketing, and how to build value over time.
Date: Thursday, May 31, 2007
Time: 12:30 PM to 1:30 PM
Place: Room 1E03If you’re interested in the above, my frequent collaborators, Mike Shatzkin of the Idea Logical Company and Brian O’Leary of Magellan Media will also be speaking on topics on the same day that you may find valuable.
And as he mentions, Mike Shatzkin (fellow traveller and friend of the blog) also has a seminar and the details are as follows:
The End of General Trade Publishing Houses: Death or Rebirth in a Niche-by-Niche World describes how digital change is eliminating the ecosystem that sustains general trade publishing houses. But the good news is that the ecosystem we see replacing it is one general trade houses can actually migrate to, if they recognize the challenge, accept some painful realities, and start now. I know the speech will be provocative; I think it will also be entertaining and I hope it will put a lot of things most of us already know into a comprehensible framework.
Thursday, May 31, at 10 am, room 1E04
That same afternoon, May 31, at 2:30, in Room 1E11, I am moderating a session called Digital Search Intermediaries: New Roles and Channels for Publishers. This is about Digital Asset Distribution, a subject on which I am currently co-authoring a White Paper and co-hosting conferences dedicated to, in New York on June 21 and in London on July 12.
The speech I gave on DADs at BISG's Making Information Pay is now posted on our web site. You'll find it at http://www.idealog.com/speeches/mipdads.htm
The second seminar above conflicts with the session I am hosting unfortunately....
See you all there.
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