Personanondata: Worst Cover Award & Australia Week

Tuesday, January 16, 2007

Worst Cover Award & Australia Week

I don't spend much time watching Martha Stewart but this morning I happened to catch her interview view Aussie chef Neil Perry, author of The Food I Love (Atria, $50, 0743292450). Here is the cover:

And I think that is prettty ordinary. I think they are selling linens not excellent Aussie food. And using the light green lettering means you can barely make out his name against the grey background.

Incidentally, it is Australia week here in New York; who knew? Many events but no book related ones and doesn't that figure. With a little concentration you could just about see that table top display of Aussie authored books at the Union Square Barnes & Noble. I guess not...

More thoughts on book covers generally visit http://nytimesbooks.blogspot.com/index.html.

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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.