There was a front page article in The New Times last week that didn't deserve to be there. Honestly, The Times' coverage of the publishing industry has eroded substantially since Geraldine Fabricant moved to other things and this article is no different than most of the other recent weak stories. The NYT treated the news that books are now available in Home Depot, Anthopologie and other non-bookstores as a shocking surprise. The only real surprise in my mind is their lack of imagination in suggesting that more of this non-traditional placement should occur and that they should have examined why publishers are being led by (supposedly) innovative retailers who place yellow covered titles with yellow pull-overs. I mean really how brainless is that.
This weekend in the same paper Eleanor Randolph composed a rebuttal which included the notion that if books are considered a fashion accessory then perhaps publishers could cover them in some chameleon like material that matches its' surroundings thereby perfectly blending into its environment. I think she strikes the right absurd note.
I recently read a quote from Todd Wager (who founded Broadcast.com with Marc Cuban) who stated that it is "dangerous to assume your customers will be interested in your products in five months". His research confirmed that half of movie goers leaving a cinema said they’d buy the DVD which is an impulse buy opportunity. So, the strong implication is to place the DVD in the movie theatre so the patrons can buy the books, err... the DVDs. Wagner's new company does sell DVDs to patrons in the movie theatre. MJ Rose recently tried to solicit other ideas as to book/store match-ups from this entry. Harlequin Romance with Victoria Secret.... the notion is positively sacrilegious.
No comments:
Post a Comment