Personanondata | Michael Cairns on Publishing and Technology

Wednesday, November 10, 2010

Books about Presidents

These USA Today snapshots were the best and most effective marketing and PR we did at Bowker when I was there. We got more mileage out of these than anything else we did. At the time it was Andrew Grabois who did the stats and this time it is Roy Crego.

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Michael Cairns

I am Chief Revenue Officer at SharedBook, an innovative new education company located in New York. I have been an Adviser to SharedBook since early 2010. In early 2011 we launched AcademicPub.com a publishing platform that allows faculty and educators to create custom course materials for their classes and students.

Previously I was Managing Partner of Information Media Partners, my own business strategy consulting practice focused on helping publishing and information companies invest in their future through content management, product development and/or mergers and acquisitions. My career spans a wide range of publishing and information products, services and B2B categories and my operating and consulting experience has largely been with brand-name publishing companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, R.R. Bowker and Wolters Kluwer.

I have served as a board member of the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and in addition to my responsibilities at R.R. Bowker, l also served as Chairman of the International ISBN Executive Committee.