Personanondata: Penguin's View of the Future (Video)

Wednesday, March 03, 2010

Penguin's View of the Future (Video)

Penguin CEO Makinson - Definition of the book itself is up for grabs and we're not sure yet what consumers are willing to pay for. We will only find out via trial and error and 'dynamic' pricing.

Video of his comments:

Video demo of some of their current ideas:

Via Paidcontent

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Michael Cairns

Michael Cairns is currently Head of Partner and Channel Development for the publishing unit of the American Psychological Association which is a $100million scholarly, academic and educational publisher. In this role, he is responsible for all sales and marketing activities supporting the revenue base and working with current and new partners to expand APA's publishing program and mission. Michael Cairns has served as President, CEO and CRO of several brand name publishing, technology and content-centric businesses. His career includes a wide range of publishing and information products, services and B2B categories and his operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer. Mr. Cairns has also served on boards including the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and also served as Chairman of the International ISBN Executive Committee.