All the blogs and microblogs that are nominated and shortlisted for the awards will get strong exposure from the competition and raise the profile of the authors behind them.
From their website:
The aim of the Author Blog Awards There are over 10,000 published and self-published authors blogging to readers, writers and industry professionals. Despite huge loyal followings and a remarkable wealth of new content, many readers remain unaware of these blogs. The Author Blog Awards is brought to you by CompletelyNovel and aims to honour the best blogs by both published and unpublished writers. They will recognise the writers who use their blogs to connect with readers in the most imaginative, engaging and inspiring ways. At the same time we hope to attract new audiences to these blogs and help readers find out more about the authors they love…and new authors too.