David Rothman at Teleread.org addresses this silliness further (Teleread):
Some wishful publishers are rejoicing that a British company called The Book Depository will go after the U.S. market and in other ways compete online against Amazon.And another bizarre aspect to this flaccid conversation is there's no mention of B&N.com.
Alas, I’m not so optimistic. Would you believe, the little TeleBlog in recent months has drawn more traffic at times than The Book Depository has, according to Alexa. Even allowing for Alexa’s inaccuracies, it’s clear that the Book Depository is not that big a power on the Net. Perhaps eventually the store will be. But it has a long way to go as an Amazon rival—look at the chart below. In the comparison, you can’t even see the Book Depository’s line. What’s more, if the Book Depository has a Kindle equivalent, that’s news to me. Just how is the company to be a major power in a fast-growing sector like e-books?