Tuesday, February 10, 2009

BookExpo In New York

This news will come as a nice surprise to publishers weighing the continued benefits of BookExpo given the show was scheduled to visit Washington and Las Vegas in the next several years. From their press release, BookExpo has announced that the show will take up semi-permanent residence in New York.
BookExpo America has announced that it is moving the show to New York City where it will take place at the Jacob K. Javits Center through 2012. The show was previously scheduled to take place in Washington DC in 2010 and Las Vegas in 2011. In so doing, show organizers are also re-shaping the convention so that it will now occur on a shortened schedule during the work week.

The next BEA, which had already been scheduled to take place in New York City in 2009 and which will include all the leading publishers, will take place, as has been announced, on Friday, May 29 – Sunday, May 31. It will not be affected by the strategic change in scheduling. As always, there will be a full day of conference on Thursday, May 28 before the exhibit floor opens.

The new schedule means that BEA will have New York City as its home for the next four years in a row. BEA Show officials note that they are keeping their options open with regard to dates and location after 2012. The dates for BEA through 2012 are as follows: 2010: Conference/Special Events and Show Preview Tuesday May 25th (exhibit hours 4-6pm), Wednesday, May 26th (9-6 show hours), Thursday, May 27th (9-5 show hours). 2011: Conference/Special Events and Show Preview Tuesday May 24th (exhibit hours 4-6pm), Wednesday, May 25th (9-6 show hours), Thursday, May 26th (9-5 show hours). 2012: Conference/Special Events and Show Preview Wednesday May 30th (exhibit hours 4-6pm), Thursday, May 31st (9-6 show hours), Friday, June 1st (9-5 show hours).

“We feel that this is a move that is timely and responsive to industry needs,” notes Lance Fensterman, Industry Vice President and Show Manager for BookExpo America. “It makes sense on a multitude of levels, not the least of which is that it will provide the majority of our exhibitors with a cost reduction, as well as more flexibility in managing their presence at the show. We wanted to take decisive action in setting our future course and this is our first major step towards a new vision for BEA for years to come. New York City is also the publishing capital and we are anxious to build a strong identity between New York and BEA. There is a significant media presence in New York City and we would like to take advantage of this, not only by building media attendance, but by involving the media in a substantive way in our programming.”

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