Publishers Weekly officially announced a partnership with Rosetta Solutions, Inc. to implement netGalley, an innovative online application. The platform is designed to help publishers better connect with both traditional and new media communities through electronic distribution and tracking of galleys, press materials, title metadata, and promotional plans. PW will use the netGalley application to capture information at the point of submission of Galleys for their reviews process. One of the key benefits of netGalley to participating publishers will be the ability to upload vital book and promotional information that will enable multiple and varied use by channel partners.
I profiled NetGalley several months ago (link).