Tuesday, July 03, 2007

New Look Borders

The newish concept store in the Garden State Plaza in Paramus New Jersey seems more open and welcoming to me. They seem to have warmed up the colors especially the older beige color they had which had too much green in it and always made me feel ill. Under no pretence is this a revolutionary redesign and indeed Mrs PND, who is an interior designer, couldn't really tell the difference between old and new. When I pointed out some changes she did warm to the spirit of the excercise and agree the changes are better.

When Dutch retailer BGN looked to redesign their stores the consulted all manner of retail experts and research and not only revamped the physical look of the stores but incorporated technology behind the scenes to revolutionise the retail experience. That is the opportunity that Borders has but it remains to be seen whether they will reach a little higher than the ordinary.

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