Thursday, June 14, 2007

Book Videos and Simon & Schuster

The New York Times (via Associated Press) has a short article on video promotions for books. It is becoming all the rage now. Here is the McEwen (Chesil Beach) video produced by Powells Books mentioned in the article.

Also mentioned is Susan Wiggins' novel The Shadow Catcher which is one of the new crop of videos launched by Simon & Schuster today. From the article:

Wiggins is one of 40 writers featured on a video site launched Thursday by Simon & Schuster that includes clips of Wiggins, Zane, Jeannette Walls and Sandra Brown. The publisher expects to add videos for books by Vince Flynn, Michael Connelly and Jodi Picoult among others.

Once a novelty, book videos are increasingly common and, publishers say, essential. Hyperion Books, HarperCollins and Penguin Group (USA) are among those using them. Powell's Books, a leading independent store based in Portland, Ore., plans its own series of films, starting with a video for Ian McEwan's new novel, ''On Chesil Beach.''

''I don't know if we're reaching people we wouldn't otherwise be reaching, but we are reaching people who are not necessarily reading book review sections, or always watching a TV show,'' says Sue Fleming, Simon & Schuster's vice president and executive director for online and consumer marketing.
Here is the link to the Wiggins video and here is the link to where you can watch videos of favorite authors (when they do a video) and learn more about the books.

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