There's Money to Be Made: Prop 8 The Musical

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Strategy Anyone?

Yesterday was a bleak day as we know but in the long list of downsizing, reorganizations and salary cap announcements it seemed every statement was lacking a closing sentence along the lines of, "we continue to invest in new business models and content solutions to address the changing needs of our existing readers and the developing needs of our newer and younger readers." Sadly, the retrenchments are a typical reaction - along the lines of cutting marketing expenses, canceling the Christmas party and eliminating free coffee - to the declining economic situation. The sad thing for all of us, it that the good times will not return in the form we all familiar with. In other words, those jobs are not returning because by the time things improve the publishing business will be smaller and the jobs redundant.

I could go on, and I intended to particularly about the continuing love affair with imprints; that is, until I read the following from BookSquare:

No really, who cares if these groups are retaining editorial independence while combining strengths? Is that really going to change the business dynamic, or is it just focusing on the wrong problem?

Imprints are just boxes on an org chart. To most of the buying public, they mean nothing. To some of your acquisitions editors, they mean nothing. To the bottom line, they mean nothing. You can have a hit book from any possible label, to borrow from another business’s lingo. It ain’t the logo on the spine, it’s that magic combination of book and audience and right time/right place.

I am not disparaging the talents of Gina Centrello, Sonny Mehta, or Jenny Frost (I’ve particularly been a Centrello fan for a long time), but the emphasis on maintaining their individual silos does n’t begin to address the real problems facing publishing today: financial structure, changing readership, and, sorry, old-fashioned notions of of monetary priorities (differentiating between financial structure, where I mean big-ass corporate commitments beyond the nuts-and-bolts of publishing books).

Kassia goes on to make the same point I note in my first paragraph as well as some additional well taken points.

Misery Loves Company or Does It?

On the back of recognizing the success of a daughter over a mother in a law suit, The Guardian reviews the misery genre in UK publishing. Notably, having seen some success the publishers are now mining it for all it's worth with the predictable result; consumer exhaustion. That coupled with the general economic misery everyone is facing and readers may be less inclined to read about someones hardship. Next up happy books?

Here is a sample of the Guardian article:

The truth is that misery - or, as the trade prefers to put it, "inspirational" - memoirs have been on the decline since the beginning of the year, with sales of the top 30 titles this year down nearly 35% on 2007, according to Nielsen BookScan. Last year's bestseller, Don't Tell Mummy, sold over 300,000 copies over the course of the year, while its equivalent this year, Not Without My Sister, is just topping 152,000, according to the Bookseller.
"I think the public quite likes them but even the most miserable person in the world has got too much now," said publisher John Blake, who took the decision to pull out of the market six months ago after judging it to be saturated. "We used to do one a month, but every major publisher is doing two a month [and] we just can't compete. Really anything with a white cover and sad face is anathema to us."
"There was a lot of over-publishing and publishing of stories that weren't as good or well-written, and there have been a lot of problems legally with some of them," agreed Carole Tonkinson, a publisher at misery memoir powerhouse HarperCollins. "We are cutting back a bit."

Holiday in Old Town

Last week Mrs. PND and I visited her family in Old Town, Alexandria. Thanksgiving day was glorious and the tourists were gone from the streets. I spent a very pleasant morning wandering and marveling at the architecture.

Twelve Books for Christmas

Dismal sales expectations for all retail including books got me thinking that all of us in publishing and bookselling should be encouraged to support the business in any way we can. My simple suggestion is an echo of the 12 days of Christmas theme whereby we visit our bookstore(s) of choice and buy twelve new books. Naturally, buying more is also an option.

Here is my selection of twelve titles I have put off buying during the year (mainly because I have been working down my considerable back-log). I bought ten of these books in the last couple of days.

1. Dexter Filkins: The Forever War
   The NYTimes journalist's Iraq war memoir: From Manhattan to Falluja (Review)
   
2. Denis Johnson: Tree of Smoke
   VietNam allegory and pre-quell (Review)
   
3. Piers Brendon: Decline and Fall of the British Empire 1781-1997
   The accidental empire given up painfully. (Review)
   
4. P.D. James: The Private Patient
   (For Mrs PND) Isn't Dalglish getting on? (Review)
   
5. John Le Carre: A Most Wanted Man
   A stew of terrorism, spies and duplicity. (Review)
   
6. Jon Meacham: American Lion: Andrew Jackson in the White House
   The everyman President from outside the Beltway. (Review)
   
7. Peter Mattiessen: Shadow Country
   Winner of this year's National Book Awards. (Review)
   
8. Denis Lehane: The Given Day
   The Bard of Irish Boston (Review)
   
9. Kate Atkinson: When Will There Be Good News
   (For Mrs PND) Jackson Brodie Solves his third murder case (Review)
   
10. Tim Winton: Breath
    One of Australia's new crop of renowned authors. (Review)
    
11. Stieg Larsson: The Girl With The Dragon Tattoo
    Financial fraud, murder, family violence. It's the first of a trilogy. (Review)
    
12. Don Winslow: The Dawn Patrol
    Ex-PI and stand-up comedian Winslow crafts another mystery. (Review)
    
13. (Bonus) George Pelecanos: The Turnaround.
    GP is one of my favorite authors. Again another urban parable. (Review)

Although I don't suggest you buy these at Amazon. com I have created a list in my storefront. If nothing else you can read more about the titles and then buy at your local store of choice. Happy reading!

Feel free to add your own list/recommendations in the comments.

Borders Same Store Sales Down 13%

After the close, Borders reported their third quarter results and as predicted they were markedly off the same period last year. Comparable store sales for Borders superstores decreased by 12.8% in the third quarter, and with music excluded, declined by 10.6%. Same-store sales at Waldenbooks decreased by 7.7% for the period. Impairment charges pushed their loss from continuing operations to $172mm ($2.85) versus $40mm ($0.63) last year. Without those GAAP adjustments the profit performance was on par with last year.

From the press release:

"Borders has successfully reduced debt, improved operating cash flow, lowered expenses, improved gross margin-excluding occupancy-and improved inventory productivity during a time of extreme economic challenge," said Borders Group Chief Executive Officer George Jones. "We stated at the beginning of this year that strengthening our balance sheet is our top priority and we are delivering results. We'll remain keenly focused on these critical initiatives, and in addition, will increase our efforts to drive further gross margin improvement. All of the changes we are making will position Borders Group to compete more effectively."

Other items of interest:

• Management is no longer contemplating a sale of the company so what does that mean.....
  
• Cash flow has increase by $110mm however their ending $38mm in cash includes $94mm from the sale of discontinued ops.
• The company's AP is $12omm less than the same period last year which means they are buying less product.
• Trade creditors of $613mm exceeds the market cap of the company by 6x
• Debt, including the prior-year debt of discontinued operations, was reduced from a year ago by 34.2% or $273.1 million at the end of the third quarter to $525.4 million (see above point).
• The company's cost elimination program is expected to produce $10mm more than planned - an annual total of $70mm

More tomorrow after the conference call. After the report, their shares are off 17% but at this point that's only 30cents.

I Stanzan Opportunity

As an update to this story I originally posted in early October, it seems publishers have indeed recognized an opportunity when it hits them between the eyes. Pan Macmillan and BooksOnNBoard have jumped on the Stanza bandwagon and are offering their titles for use on the IPhone application. More publishers to follow. Earlier this month Stanza reported they had surpassed 500,000 downloads of the reader.

Follows is my original post of October 6th.

Several reports over the weekend have noted the incredible 375,000 Stanza downloads for the iPhone. Stanza is a free eBook reader which currently only offers books in the public domain but that hasn't stopped comparisons with the Kindle. Kindle sales have been estimated at anywhere from one to 300,000+, so does the Kindle have competition? The arguments against cite the following; the Kindle costs a lot so buyers are always going to have real interest in buying books than someone who downloads something for free - a so-called application junkie, reading on the Kindle is designed for content (books specifically) and the iPhone is too small for reading, battery life is short on the iPhone why waste it on a book, and lastly 'good' content is readily available from the Amazon.com store and Stanza only has public domain content.

It occurs to me that any publisher arguing this line is missing an opportunity. Stanza has said they are in discussions with publishers about current content which is great news because 375,000 downloads represents a lot of book selling opportunities. Perhaps some will never read an entire book on an iPhone, perhaps some will never use the app., perhaps some will worry about their battery but 375,000 (growing) iPhones have this software and that's where the opportunity lies. We don't need these iPhone users to use this as their primary reading device - they can - but maybe this is a promotion opportunity (how about 200,000 first chapters). Perhaps this is a reader for casual reading - on the subway or waiting at the dentist office. Maybe this is an opportunity to try new forms of content. The Japanese and DailyLit have proven that readers are willing to read on supposedly substandard reading devices so why not the iPhone?

Lastly, we read different types of content in different formats - comics, novels, reference material, gift and large format books, large type, newspapers, magazines, and on and on. Is it not too much of a stretch to think that perhaps electronic reading devices may vary in a similar way? At editorial development meetings on Monday morning I hope publishers are discussing how they could make their content work for the Stanza readers rather than wish they were all Kindle users because this isn't going to be the last time opportunity rears its' inconvenient head.