Penguin and The Generational Chasm

I wrote about the Generational Chasm between the current book reader generation and the youth market in a post several weeks ago. (Happily it has proven quite popular). In that article I stressed that the old publishing model is not transferable simply because the content is available in e-book form. I noted that Harpercollins is exploring different ways to build new content and interaction with their younger consumer base and news comes now of a similar effort by Penguin to tap this market in a new way. The following is a report on the Penguin blog site about Spinebreakers:

The site is an online community created by teens, for teens as a platform where they can share their love of reading and other creative mediums. The site showcases some of the most unique stories, poetry, songs and videos, all in an attempt to unite and encourage youths to read more and stand tall in their belief that reading is cool. I personally think such a site is much needed and is a breath of fresh air, especially when England has fast become a place for teen violence and crime, and using one’s imagination in a positive manner has now been replaced with the ease of picking a fight. Spinebreakers is going offline at an up and coming road-show at the Roundhouse Studios in Chalk Farm, on the 25th of July. I have been fortunate enough to work on this event which will be inviting sixty teens to sign up and participate in three brilliant workshops which will include learning to use film equipment and creating a mini film on the day with Anton Saunders.

Also of note on the Spinebreakers site (and there is a lot), you might want to avoid Bath in September when there will be hordes of teenagers descending on the old Roman city to engage in a festival about Books. It could be violent, there could be some agro but old folks better leave town:

At this year’s Bath Festival of Children's Literature, Penguin Books are teaming up with young people in Bath to create a groundbreaking event run for – and by – teenagers. From poster design to the layout of the venue, this is an event where YOU call the shots. Opportunities for you include:
Working with top-name teen authors Meg Rosoff and Marcus Sedgewick
Deciding the format of the event, eg live music, food, DJs
Choosing the venue, eg theatre, coffee shop, out on the street (!)
Deciding how the event is promoted with a real budget to organise the event
Free books
A chance to work with Penguin, the UK’s leading publisher and a real opportunity to have YOUR voice heard
To get involved, you will need to be oozing with enthusiasm, available to attend 2-3 creative meetings in Bath between now and September and be prepared to create the most cutting-edge event at this year’s festival

Well done to the Penguin folk.
(Hat tip to Brantley - again).

Paid Content Snapped Up By Guardian Media

Guardian News & Media has bought ContentNext, the parent company of digital business website PaidContent, as part of its US expansion. The company was founded in April 2002 by business journalist Rafat Ali, a former managing editor of Silicon Alley Insider and reporter on Inside.com. From the press release:

Guardian News & Media today announces a significant expansion of its US presence with the acquisition of ContentNext Media, the leading B2B media company which covers digital media, the entertainment and technology sectors, and publishes the influential paidContent.org. Its founder and editor Rafat Ali, and CEO, Nathan Richardson, will continue to run the company as a stand-alone business.

Here is the full story.

Hail Mary

Both Zondervan and Thomas Nelson are being sued by a gay man who claims versions of the bible sold by these publishers refer to homosexuality as a sin and as a result directly violate his constitutional rights and have caused him emotional pain and mental instability. To say nothing of society. One might assume it is difficult to put a price on this pain (and instability)but Mr. Bradley LaShawn Fowler has assessed the damage at $60mm for Zondervan and a measly $10mm for Nelson. (He hasn't even murdered anyone and he is getting the full barrelled name treatment - perhaps because it is so colorful - I mean Bradley LaShawn WTF?)

You know the plot twist in Law & Order when the defendent decides to represent himself? That's when you know the guy is whacked and he's going down. BLF is defending himself. After refusing to appoint an attorney in his case against Nelson the judge said, "The Court has some very genuine concerns about the nature and efficacy of these claims." As part of his "brief", BNF claims, (USAToday)

because Zondervan's text revisions from a 1980s version of the Bible included, and then deleted, a reference to homosexuality in 1 Corinthians without informing the public of the changes.

The intent of the publisher was to design a religious, sacred document to reflect an individual opinion or a group's conclusion to cause "me or anyone who is a homosexual to endure verbal abuse, discrimination, episodes of hate, and physical violence ... including murder,"

He's got a better chance of seeing Jesus than winning this one. Yet another waste of judicial time and resources. I wonder if Mike Hyatt will be twittering about this one.

WSJ Looks At Textbooks

In this mornings WSJ, an article on textbook pricing but with a twist. The article notes the mutual interest that exists between publishers and institutions in maintaining revenues from the sale of texts. They note the uneasy relationship at the University of Alabama where a 'custom version' of a workbook is required reading for English Comp but in reality the workbook is little different than a non-custom version.

The spiral-bound book is nearly identical to the same "A Writer's Reference" that goes for $30 in the used-book market and costs about $54 new. The only difference in the Alabama version: a 32-page section describing the school's writing program -- which is available for free on the university's Web site. This version also has the University of Alabama's name printed across the top of the front cover, and a notice on the back that reads: "This book may not be bought or sold used."

Custom textbooks are the fastest growing segment of the education market but this aspect of publishing is likely to generate more scrutiny as publishers make even more extensive use of custom versions to circumvent the used book market. There are numerous state legislatures attempting (in some cases have done so) to write and pass legislation that will govern textbook pricing and place restrictions on the relationship between academicians and publishers. In NY, even the Attorney General's office is getting in on the action:

The book-royalty arrangements resemble a practice exposed during last year's student-loan scandal, when some universities steered students to particular lending firms and received a secret cut of the loans. New York Attorney General Andrew Cuomo called those payments "kickbacks" and forced universities, many of which said they used the money to fund scholarships, to halt the practice. Mr. Cuomo recently launched a broad conflict-of-interest investigation of the relationship between colleges and vendors, including book publishers.

Central to the WSJ article is the growth in the provision of 'royalty' payments back to course departments (via the Bookstore) as though this were something new. What is glossed over is the recognition that the bookstore has always made some margin on the sale of both new and used textbooks. In this article we would be forgiven for believing there was never any mutual interest in the sale of textbooks between college and publisher.

As with many things, technology will march on ahead of those that what to govern commercial interests, and while custom textbooks are a focus now, educational companies are already establishing deals where electronic versions of their titles will be paid for like lab-fees. If a student takes a course they are automatically charged a fee for access to the text material online. This subscription model will revolutionize educational publishing as it has legal, tax and financial information and this is not news to anyone in the business. It may be news to legislators. Fellow traveller, Alison Pendergast notes an article in The Chronicle of Higher Education:

Colorado Community Colleges Online, a consortium of 13 institutions in the Colorado Community College System, has teamed up with Pearson Education to offer digital textbooks at a one-time cost of $49 per student. The deal is the first of its kind between a major publisher and a public college system according to Rhonda M. Epper, co-executive director of learning technology for the Colorado online system. The $49 fee is rolled in with tuition.

In the above case, even though the fee appears low the total dollars paid by all students for access to materials may exceed what Pearson would have received were the books sold as print versions in the bookstore. This is because most students either don't buy a textbook or buy a used version. In the e-book world they may not have that freedom. The Colorado experiment is likely to become preferred by publishers and institutions over time but the market will also become a battle ground for publishers attempting to build delivery platforms for their content. Pearson leads in this development but the two other major publishers are spending fast to catch up. For many other educational publishers they may find themselves having to establish content licencing agreements with the major players so that they can deliver their content to students. Other than the largest publishers most will not have the resources to build a delivery solution and nor will their solution ever be as complete as the offer from Pearson or Cengage. It is dynamic stuff and in five years educational publishing will be unrecognisable versus what we see currently.

Best Travel/Food Show on TV

In case you don't know this already, Anthony Bourdain's No Reservations show on the Travel Channel is the best Travel/Food show going. So forget little Rachael and even gorgeous Giada and check out some real life travel and cooking. A new series has just started.

Chark Blog in Book Form

Exact Editions is reporting that Richard Charkin's blog posts, made when he was Chairman of Macmillan UK may be coming out in print. As Adam says,

The Charkin blog was a very good read while it lasted, it will be interesting to see if it can work in volume form.

Strange Mr. Charkin hasn't reestablished a new blog. He seemed to relish the first version so much.

Later on....

Coincidentally, CNet writer Caroline McCarthy notes the trend (not sure it is one) in blog to books:

This blogs-to-books trend seems to keep chugging along, despite the fact that none of their predecessors have been particularly successful. Gawker Media's Guide to Conquering All Media sold dismally, as schadenfreude-happy blogger Jeff Bercovici gleefully pointed out. Options, the book takeoff of the wildly popular Fake Steve Jobs blog, wasn't exactly a chart-topper, either. And now there are books either just out or on the way for blogs Stuff White People Like, I Can Has Cheezburger, Postcards From Yo Momma, Passive-Aggressive Notes, and a heap of others.

Personnally, I can't begrudge any of these people/sites from taking publisher's money to turn their free stuff into book form. If nothing else, the ability to construct a sentence and acheive meaning coupled with the development of a market should make the blog world a ready proving ground for many a book author. I would have thought the limitless talent of many blog writers will have made the agent and editor's life a little easier.

BTW, I'm still waiting....

Ebsco Launches New Interface

Ebsco has made available their new interface to subscribers for several months and is about to launch it officially sometime in July. This is the first revision in over five years and the company seems to have taken a very focused approach to designing the new interface. First impressions are impressive with the simplified Google like search page which can expand to include 'drop-down' advanced search options. The manner in which they have done this is elegant negating the need to click to a separate page.

The full results page renders further options to narrow a search - Source, Author, Subject, etc - as well as by timeframe. Missing is an indication of the number of results that occur within each of these related search terms which can potentially result in proceeding down a dead end. The timeline limiter is executed using a sliding bar: Some users will like this but an equal number will dislike it. To me it looked like an attempt to incorporate some 'trendy technology' when using date ranges with a number indicating the articles falling within that range would have been more useful. As the user makes decisions on the direction of their search, these are recorded in a query chain that runs across the top of the page. As a result the user can jump back several steps at a time to retrace their search steps. The user can also use the same trail of queries to drop terms out of the string as well as start new queries. Users will find this feature highly useful.

The 'narrow/limit' your search boxes which run each side of the results set can be closed or opened and aids navigation especially when the user has narrowed their search closer to their objective. In short, closing these boxes alters the look of the page and improves usability; however, closing them makes the page less cluttered but does not seem to increase the number of items above the fold.

Ebsco has also included images from their image collection which are presented as part of each search result and can be viewed in pop-up form. Images include photos, diagrams, illustrations, graphs, and tables and Ebsco promises to have 3mm+ available by 2009.

While there are many other features included in the product, the preview tool is worth noting. Hovering over the magnifying glass icon brings up a pop-up preview window that enables the user to determine whether the article is worth accessing. From this window the user can save the article citation to a folder for review later. In practice, this means a user can scan through a list of results, rapidly identify the items of relevancy and save them all in one place for detailed review once their first pass research is complete. This is a nice feature and will prove useful to any researcher. (Export to all standard citation tools is also available).

For those more interested in looking at the other features here are some Ebsco documents. Of interest will be the Visual and Advanced search features which in the case of visual search offers an interesting approach to mapping the results set of any search.

(On a side note, I wish they would drop the 2.0 moniker; this is so 2005).