A recent telephone survey undertaken by Pew Research confirmed book
reading is still a strong pastime despite the wide variety of
distractions and other content options. The study confirmed that 73% of
Americans read at least one book during the year with the mean number of
books read at a healthy four titles per year. With respect to eBook
consumption, the research confirmed other reports (including Pew
research) that indicates more readers are replacing dedicated eReader
devices for multi-purpose devices such as iPads and smart phones.