The Library of Congress will begin sharing content from its vast video and audio collections on the YouTube and Apple iTunes web services as part of a continuing initiative to make its incomparable treasures more widely accessible to a broad audience. The new Library of Congress channels on each of the popular services will launch within the next few weeks.
New channels on the video and podcasting services will be devoted to Library content, including 100-year-old films from the Thomas Edison studio, book talks with contemporary authors, early industrial films from Westinghouse factories, first-person audio accounts of life in slavery, and inside looks into the Library's fascinating holdings, including the rough draft of the Declaration of Independence and the contents of Lincoln's pockets on the night of his assassination.
"The Library of Congress launched the first U.S. agency-wide blog two years ago and continued its pioneering social-media role with initiatives such as the immensely successful Flickr pilot project," said Librarian of Congress James H. Billington. "We have long seen the value of such interaction with the public to help achieve our missions, and these agreements remove many of the impediments to making our unparalleled content more useful to many more people."
The General Services Administration today also announced agreements with Flickr, YouTube, Vimeo and blip.tv that will allow other federal agencies to participate in new media while meeting legal requirements and the unique needs of government. GSA plans to negotiate agreements with other providers, and the Library will explore these new media services when they are appropriate to its mission and as resources permit.
Tuesday, March 31, 2009
Monday, March 30, 2009
They stumble on execution. I hit the 'switch to global' version and the first thing I did was look at the opinion section. As I expected, they seem to have done is make more prominent those editorials pertaining to the global marketplace. They do have 'foreign' contributors but surely in this section these need to be more prominent. More egregiously, I can't seem to find bio information about who these people are. I know who Ban Ki-Moon is but without consulting wikipedia I don't know who Evgeny Morozov is. Even the comic is American. Wouldn't opinion be where the Times could set its self apart? Since that's what they appear to want to do.
"And therein lies the dilemma ... how does the publishing industry fund the creation, editing, design, production, marketing, e-warehousing, and sales of ebooks, if the income isn’t there? How do ebooks cover the huge advances needed to buy books if we cannot generate the cash, especially at their extremely low, discounted prices, cover the advances that an entire industry has come to require? The answer is that ebooks, alone, cannot.And it is nice of him to place a link to PND.
"What this means is that unless a very different model evolves, ebooks can never become the dominant version of content sold by book publishers. It means that ebooks will always be priced to sell, but sold as an afterthought, not as the primary version of a work. It means that the need for blended e plus p models will evolve, in order to take advantage of all the great qualities of ebooks, while providing the financial support and structure that print offers. It means that consumer ebooks, as a stand-alone version of an intellectual property, must fail."
"Let’s say there are 5 million orphan works and 1/2 of 1% of them are worthy of a press run of 5,000 or more. With a few bigger winners in there, let’s say that’s an average of 6,000 press run across the 25,000 estimated titles. That’s 150 million units. Average retail of $15, average discount of 50%, conservative royalty of 5% of retail calculates to $1.125 billion in revenue to publishers and $112.5 million in royalties.
"Cairns says that maybe these numbers are too high by a factor of ten. If he’s right, we’re still talking about $112.5 million in revenues to publishers and $11.25 million in royalties to authors. I have to believe those numbers are still larger than licensing revenues will be, although Cairns and I have not explored that more complicated question seriously yet. And the truth of the press run potential probably lies north of Cairns’s number (although perhaps south of mine.)
"Why was that element left out of the settlement? Did the negotiating parties even contemplate it? And exactly how useful is the “orphan” relief if this huge portion of the potential revenue (and public value) is omitted? Were the parties so fixated on electronic exploitation that they just didn’t notice this? "
Friday, March 27, 2009
As always, feel free to email any of these blog posts to colleagues since I am always looking for more subscribers.
The Best of PND is located here.
Also don't forget I am on Twitter @personanondata.
I have also created a web site for Information Media Partners which gives some information about my consulting practice.
Thursday, March 26, 2009
Where they are now will be difficult to ascertain. Today, their business could be fairly stable but most executives I speak to who have significant revenues in the academic, library and media segments believe that this coming year and 2010 will represent real tests just to keep revenues from falling off a cliff. Any publisher with 'second tier' products is going to face a torrid time keeping their subscription base. It is the subscription model that has helped many of these publishers weather the storm thusfar; however, this will not last as library and academic funds are slashed.
Candover and Cinven will face a difficult task and if they want £2bn as the Guardian suggests then this will be a big ask. Everyone is familiar with the protracted Reed Business auction that was ultimately abandoned and while this is a different market the example is indicative of the risk-averse nature of the M&A market for media properties.
From the Guardian article:
Springer has been (from the outside) fairly innovative with respect to eBook and new publishing models. They were one of the poster children for the Google Book program and professed to have seen impressive sales results from many older titles that they had given up on years before. Perhaps, the eventual buyer will be taking as much a flyer on Springer as they will be on the potential for the wider market to turn around in the short to medium term. Good luck with that.
Rival private equity groups are regarded as the most likely buyers, although the head of one competing venture capital firm said he thought it was unlikely Springer would attract much interest, given the poor short-term prospects for the global economy.
Media companies have also seen their valuations fall in the wake of a global advertising downturn. However, unlike other media groups, many of which are heavily reliant on advertising, Springer has a relatively secure source of revenue. It publishes more than 6,500 new book titles every year and owns 60 publishing houses in about 20 countries in Europe, Asia and North America.
The company employs more than 5,000 people and its British operation, based in Surrey, oversees the publication of 20 journals.
Wednesday, March 25, 2009
FiledBy, Inc. today announced the Beta launch of filedbyauthor. The site is the first large-scale author-centric promotional platform to provide every author that has been published in the U.S. or Canada a free, hosted, ecommerce enabled web page ready to be claimed and enhanced. With more than 1.8 million pre-assembled author web pages and over 7 million book titles, filedbyauthor is the most complete site for finding and engaging with authors and their work.
“All authors, regardless of publishing category are encouraged to visit the site, claim their page, make corrections, and enrich them in a variety of ways," says Founder, President & C.E.O. Peter Clifton.
Any published author or co-author can easily and immediately update their author page which is linked to individual work pages. In addition to the free level, FiledBy announced two new membership levels designed to make additional web marketing tools available at low cost. These additional levels include blog tools, additional linking and media postings, event listings, online press kits and banner customization.
And, any reader can join the filedbyauthor community and start connecting with authors. Readers can fill in their own pages, collect favorite authors and books, write reviews, rate works and authors, and comment through wall postings.
“We hope to level the web marketing playing field for all authors, eliminate some of the challenges authors face when designing their online presence, and help every author become more easily discoverable through a highly optimized site,” added Clifton.
FiledBy, Inc. is a digital marketing services company providing membership sites, web tools and community building solutions to authors and their fans. The Company, based in Nashville, TN, was co-founded by Peter Clifton, a former Ingram executive and Mike Shatzkin, a publishing industry strategist.
Tuesday, March 24, 2009
The part that interests me most is the potential revenue beyond the settlement. Where is the revenue for this going to come from? Who will buy what from the material Google has digitized and what will the revenue opportunities really be for those who “opt in”? And what will Google really have to sell?
I went to Michael Cairns, former CEO of Bowker with this question and he and I are starting to think it through.
All the focus on revenues in the conversations I’ve heard, including a very stimulating seminar at Columbia ten days ago, has been about digital revenue. And that’s what Cairns and I were thinking about too. What, besides the pre-1923 PD stuff do they have in the databases they can license to libraries? So how much can they charge? We saw Google’s pricing idea for ebooks. What will copyright owners do about pricing? And will copyright owners give Google books under this program, or under the Google Partnership Program? These are complicated questions.
Sunday, March 22, 2009
Reed is paying Pat Tierney a £2.4m bonus and The Times suggests shareholders will be pissed. Tierney ran the educational unit (Harcourt) which Reed sold for a large premium over what they purchased it for. In addition, Tierney deferred retirement to take care of the sale process.
A good backgrounder on how legal publishing works from a taxonomy and text mining perspective. (Legal Technology).
ReedElsevier's earning call transcript (SeekingAlpha).
A shareholder suit against the remaining parts of what was Proquest and is now Voyager Learning is going ahead. (Law360). Voyager also announced their full year 2008 results (Press Release):
As far as the 2008 financial performance, 15% earnings growth and that is our highest for many years, and I think in this market, it is an excellent performance. Good above-market revenue growth we’ve seen for Elsevier, LexisNexis, and Reed Exhibitions, our core businesses. All three of those businesses, I think, did very well in terms of organic revenue growth.
Our focus in the last two or three years on accelerating margin improvement is paying off with 110% basis point margin improvement. We had a record year in terms of cash conversion, 102% of operating profit into free cash flow, that’s just £1 billion, which is an extraordinary number of free cash flow. Return on capital employed rose for the fifth year in a row. It is now about 12% and obviously significantly ahead of our cost for capital, and I think after the 1.5 billion corporate bond issue in January and the renegotiation of the revolving credit facility, we are now financially in a good position and with well-spaced debt maturities going forward. - Sir Crispin Davis
- Net sales for 2008 were $98.5 million, a decrease of 10 percent from net sales for 2007 of $109.6 million.
- Gross profit decreased $10.8 million in fiscal 2008 to $62.6 million compared to $73.4 million in fiscal 2007. The gross profit margin also decreased to 63.5 percent in 2008 compared to 67.0 percent in fiscal 2007.
- Loss from continuing operations before interest, other income (expense) and income taxes was $83.3 million in fiscal 2008 compared to $104.4 million in fiscal 2007. The Company had adjusted EBITDA, reflecting ongoing business operations, of $15.8 million in 2008 compared to $28.7 million in 2007, where adjusted EBITDA excludes depreciation and amortization expense, goodwill impairment charges, costs to terminate leases in Ann Arbor, Michigan, and corporate overhead costs which were predominantly for restatement related activities in 2007 and 2008.
The Chronicle reports on belt tightening in the library world (this year and next will be tough for vendors).
HyperLinked data from Tim Berners-Lee (TED Video). There is also a related video from 2006 meeting about using data sets in new ways which is very interesting. (TED Video)
Greg Doyle, electronic resources program manager of the Orbis Cascade Alliance, in Portland, Ore., describes his group as "a buying club" that represents 36 academic libraries at public and private institutions in Oregon and Washington. I buttonholed him after he made lengthy stops at the Oxford and Ebsco exhibits.
Mr. Doyle is not afraid to use the word "dire" to describe the economic situation that faces his alliance's members. "Right now everybody's budget is terrible," he said. Many don't yet know just how bad the cuts will be. To prepare for the worst, though, they "are actively identifying databases to cut."
The library of the future being built in Palo Alto? Not really but this is an interesting article on how (public) libraries will evolve from an unusual source. I liked this bit:
Loertscher teaches his library-science students to use the "learning common" tool, in which an information professional sits in on an online conversation, helping teachers and students who have created assignments and projects on iGoogle pages.Some lessons to be learned in the way CBS is managing their radio stations and the seemingly misguided understanding of their key market. (CrunchGear).
The librarian in coming decades "will burrow right into the center of where the clients are now," commenting on assignments and offering reference and research materials that support projects, Loertscher predicted. In his model of the future, the librarian goes into the student's space, rather than the student coming to the building, he said.
"It's very proactive and moving into the space where kids (are comfortable). You have to take their social-networking skills and bend them over into their learning skills," he said.
We now turn to Mr. Bouloukos’ comment, that young people—most of you guys are young people, I would guess!—are “using the radio to discover today’s most popular music.” First off, that wording is just wrong. If a song is already popular—remember, 92.3 Now will only only play “hit music”—then the odds are that people have already heard it before; in other words, hit music is already popular! A song becomes popular when a lot of people know it, and enjoy it. If a song is popular, then people aren’t, by definition, “discovering” it! (Amateur Hour at CBS Radio, apparently.) Even giving Mr. Bouloukos the benefit of the doubt, that what he meant to say is that people are using radio to discover new music… well, good luck bro. I’d like to find the last 17-year-old in America who is using commercial radio as his primary source of new music. I mean, it’s not like these kids are using THE INTERNET to find new music, right? MySpace Music, music blogs like Hype Machine, sites like Imeem and YouTube, etc. (Then these kids turn around and buy said music either directly from the band’s Web site, or use iTunes or, yes, download it “from BitTorrent.” (BitTorrent is an Internet protocol; you don’t download things “from it.”)
Friday, March 20, 2009
My friends at Bondi Digital have launched the playboyarchive which covers the years 1954 to 2007 of one of the iconic brands in publishing and media. Each edition appears as it did when published, complete with articles and advertising and there's even some photography! The company behind this effort - Bondi Digital, has a growing track record in taking the archives of well-known magazines and creating a database and visual representation of the original verison. Launched under the Cover-to-Cover brand, the company has done this with The New Yorker, Playboy and Rolling Stone. Each of these titles was orginally published on DVD form and packaged together with a companion book. In the case of Playboy, the original idea had been to launch the Playboy collection by decade and Bondi began that process 2 years ago with the 1950s issues.
In addition to launching the Playboy web version they have also announced that they will launch a similar online archive using the Rolling Stone content. Currently access is free to the archive and they don't have current plans to charge.
I interviewed David Anthony one of the company founders just after they completed the first Playboy DVD - here.
There is no formal policy change at this point but they appear to be recommending only minor changes to the existing policy.
Here are the summary findings: (Report)
- The Commission has been asked to assess the benefits and costs of Parallel Import Restrictions (PIRs) on the importation of books that are published in Australia, and to examine the merits of options for reform.
- The PIRs are contained within the Copyright Act, although they are additional to its core protections.
- Changes to the PIRs in 1991 have overcome previous concerns about the timely availability of books in Australia.
- PIRs, by restricting competition, place upwards pressure on book prices in parts of the market:
- most of the benefits of these higher prices accrue to publishers and authors, with demand for local printing also increased most of the costs are met by consumers.
- While these benefits and costs are largely offsetting, there are some resource costs for Australia, including a leakage of income to overseas authors and publishers.
- At the same time, the PIRs help to support the ‘cultural externalities’ associated with Australian publishing. These are assessed as policy relevant, but unlikely to be large.
- An explicit subsidy to support the cultural externalities would avoid a leakage of support overseas, but the approach would have practical drawbacks.
- Abolition of the PIRs and reliance on consumer demand for Australian stories to deliver a sufficient level of local writing and publishing activity, while having some merit, would not be prudent at this time.
- Changes should be made to the current PIR regime to increase competition in those parts of the market where the restrictions put most upward pressure on book prices and/or where the cultural externalities are likely to be smallest. To this end:
- PIR protection should only apply for 12 months from the date of first publication of a book in Australia (while retaining the 30 day release rule) the 7/90 day resupply rule should be abolished booksellers should be allowed to overtly offer an aggregation service for individual import orders under the single use provisions.
- A further review should be held five years after implementation of the changes arising from this study.
I actually think that kid from Brown might have done a better job with this.
But according to sources close to the former president, Mr. Cheney was his second choice to write the memoir after Mr. Bush was turned down by his first choice, author James Frey.
Mr. Bush, who reportedly "likes the way he makes things up," had asked Mr. Frey to pen the memoir under the title A Million Little Decision Points.
Thursday, March 19, 2009
This is the same phenomenon that has made it harder for new bands to break out for years: a kid today can still “discover” the Beatles or Bob Dylan and have dozens of songs to listen to and learn without any regard to what is “new”, because the Beatles and Dylan are new to them! We haven’t (yet) had the situation where a multi-book novelist from the 1880s or the 1930s becomes a new addiction, but we’re bound to eventually. And in the meantime, all those Long Tail units are just making the slope to success a little steeper for every new book.
I also told the agents (and, because I did, I want to tell you) about a brand new business I’m involved in called Filedby which, I’m happy to say, is addressing the Long Tail question from another direction. Filedby is now live with a web page for 1.8 million authors — every single one with a live ISBN in the US or Canada. The pages, already mounted, are “claimable” by the authors, providing a big head start on a personalized web page that Filedby has provided largely through automation. We see an enormous opportunity in helping authors help themselves. There are a lot of them not getting much help from their publishers. Frankly, except for Morgan Entrekin — who explictly spoke about working the internet finding the audiences for books that would sell between 6,000 and 25,000 copies — nobody was offering much hope that the publishers would be doing more for the authors in the days to come. Everybody seems to be looking to authors to do more for themselves. I think my co-founder Peter Clifton and I picked a very good time to be starting this business.
Tuesday, March 17, 2009
Discovery Communications Files Patent Infringement Suit Against Amazon.com
March 17, 2009
(Silver Spring, Md.) Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) today filed a patent infringement suit against Amazon.com, Inc. in the United States District Court for the District of Delaware, alleging infringement of a patent issued to Discovery Communications for electronic book technology. Discovery Communications alleges that Amazon's sale of the Kindle and Kindle 2 products and its electronic book delivery system infringe U.S. Patent Number 7,298,851, "Electronic Book Security and Copyright Protection System." A copy of the filing can be found on Discovery's web site: www.discoverycommunications.com.
Discovery Communications and John S. Hendricks were significant players in the development of digital content and delivery services in the 1990's. Hendricks' work included inventions of a secure, encrypted system for the selection, transmission, and sale of electronic books.
Joseph A. LaSala, Jr., General Counsel of Discovery Communications, said: "The Kindle and Kindle 2 are important and popular content delivery systems. We believe they infringe our intellectual property rights, and that we are entitled to fair compensation. Legal action is not something Discovery takes lightly. Our tradition as an inventive company has produced considerable intellectual property assets for our shareholders, and today's infringement litigation is part of our effort to protect and defend those assets."
Discovery Communications is represented in the action against Amazon.com, Inc. by Morrison & Foerster and Young Conaway Stargatt & Taylor.
PLEASE CLICK HERE TO VIEW:
Last month, a team of RISD students made a consulting trip to the headquarters of Random House, the venerable New York publishing house whose widely-publicized financial troubles earlier this year required company-wide layoffs. Random House CEO Markus Dohle extended a personal invitation to the students, who were paid a six-figure consulting fee and tasked with "re-energizing Random House's artistic mission by challenging our notions of creativity in business settings."Do I label this "business strategy" or maybe comedy.
On their first day at Random House, the RISD team - who arrived in Manhattan on blue bicycles, wearing plaid pants and one-shouldered leotards - spent the morning examining the artwork in the offices of several Random House employees. Upon seeing a framed print of Thomas Kinkade's "The Christmas Cottage" hanging above the desk of senior editor Robert Littrell, RISD senior Megan Lafleur-Ramirez pronounced it "beyond tragic," and replaced the Kinkade print with "Awareness of Self and Non-Self Entities," a sculpture consisting of a bag of Cooler Ranch Doritos dipped in honey and tied to a Betamax player. RISD junior David Harrison spent the afternoon replacing many of the Dell computers in the office with cardboard signs reading "COMPUTER + COMP-YOU-TER = THE SIGNIFIED (???)" and sophomore Hannah Benton joined senior Rachel de Compt in the accounts division, where they spent several hours dropping long green threads onto pieces of canvas, attaching them to glass slides and putting the slides in a toaster. The project, de Compt said, was inspired by French surrealist Marcel Duchamp's "Trois Stoppages Etalon," and was meant to represent the plight of America's poor.
Kevin Roose has a book coming out: The Unlikely Disciple: A Sinner's Semester at America's Holiest University Amazon. (Hat tip Ron Hogan).
Sunday, March 15, 2009
Firstly, at the core of this agreement, is a provision to set up a Book Registry (BR) that will manage bibliographic information, document copyright holder details, as well as enable sophisticated opt out/in functionality and provide for collect and pay. The Registry is being funded initially by Google and will have a board of directors chosen equally between the parties (ex-Google).There is some concern about how this operation will function since the details are not laid out in the document (only its obligations). For example, the Registry will arbitrate between potentially conflicting parties regarding copyright ownership. The exact mechanics of this remain cloudy and so some believe this lack of clarity is cause for concern. Unclear also is how this organization will be constructed, although AAP and AG are among those involved in the upcoming naming of an Executive Director of the Registry. Articles of incorporation will be filed with the State of New York in the next week which assumes the establishment of bi-laws and a board of directors for the BR. A question was asked about the eventual representational breadth of the board beyond members of AAP and AG to which the response was ‘we hope to represent as many groups as possible without it becoming cumbersome.’
Secondly, there is concern about the sales process and the mechanism for determining who pays what. This question was not addressed in full although it is Google who will be selling the books database product to libraries and other institutions. The scope of the customer base is not clear; e.g., it is not clear whether the Library of Congress would be an eligible institutional subscriber. Since this is not Google’s (natural) business, it is assumed the company will find a third party (or more than one) to sell this database for them into this market. One panel member expressed strong concern that monopolistic factors could develop in the sales of the product particularly a monopoly of the content for sale. Even if Google commissioned multiple sales agents, pricing could not diverge from that established by the BR, which would receive input from Google. (There was some under-current of belief that this database of out-of- print, old, ‘orphan’ works is a public good and should, therefore, be open to all).
The pricing formula seems to be susceptible to black box determination and isn’t clear. In the document specific prices per title are noted (in the context that x number should be priced at y price and z number priced at w price, etc). It would seem logical that there will be an all in price per some recognized measure (such as enrollment or population served). Having said that, there may need to be some type of sliding scale resulting in some of the larger universities and institutions paying a proportionately larger amount than smaller schools but how (or if) this will develop may have more to do with experimentation that anything. Any customer is going to want some clarity regarding the price they are being offered and how their price compares with another similar institution. There is also the question of what types of libraries are eligible for subscription; e.g., would libraries within hospitals qualify? The mechanic's library? It may come down to anyone with cash.
Pricing assumes there is value in this database and, in the aggregate this is probable. And perhaps as the books are progressively interlinked (assuming this will form some of their development), then value will increase. In the final analysis, academic libraries are going to view this as a must-have database and will be pressured by their faculties and researchers to subscribe. Publishers with many titles in the database will make some money but the average author is unlikely to make much at all. (This doesn’t negate the benefit that their intellectual work will now be far more easily accessible). As an aside, in pricing this database, I believe the emphasis will be to price it as high as possible in case usage proves the product is only marginally useful.
No one at this meeting mentioned the Elsevier complaint that purchases are often “all or nothing” deals: In this case, it would be interesting if Google provided access to anyone wanting the database and then charged only for usage. The students at the small agricultural college in Texas are not going to access too many of the political science titles from Michigan and maybe they shouldn’t have to pay for them. (There is language in the agreement about domain-specific compilations — e.g., "biology" or perhaps "biological sciences" - but it is not spelled out how that would be implemented).
This is only a US deal and there will be no international access to this database. International publishers (particularly) have felt disenfranchised, since many books published overseas have been scanned as part of this process.
Regardless, Google and AAP emphasize the points that they have made every effort to enable copyright holders to participate in or opt out of the database. They have promised functionality that will enable wide flexibility from expunging the content to free access – with significant gradations with respect to access and pricing between these two points.
Google says they have spent $10-15mm (by their own declaration more than in any other class action suit) to educate the potential rights holders of this agreement. Even so, there haven’t been too many ‘reclassifications’ of books once considered “orphan”.
This will not be the last of this discussion.
Note: Thanks to Peter Brantley for his help and here are his thoughts (and the Twitter Stream) on the same meeting.
Friday, March 13, 2009
Related: Presuming No Book
Related: Edelweiss: Above the Treeline
Related: Future of Bibliographic Databases
Thursday, March 12, 2009
Oh, well at least there's Bill Maher.
Dawson Holdings provides distribution for various types of media content including distribution into the UK library market. The company indicated that this contract is worth £116 million and compares to total revenues for Dawson News of £690 million. Since the contract still has 12mths to run the company is in the process of determining its options.
Publishers in many markets are looking for improved efficiency and this situation in the UK is another example of that. As the Guardian writes:
In the US, readers will be aware of a similar set of circumstances involving Anderson News and Source Interlink which sought to extract more money from publishers for distribution. With a declining marketplace and increasing costs publishers and distributors are aggressively looking for efficiencies and consolidation -thereby spreading costs across more publications - is a viable option. Whether this places too much market power in the hands of SmithNews and Menzies remains to be seen.
The move is part of an efficiency drive by Frontline, jointly owned by Bauer Media, the FHM publisher, Haymarket, whose titles include the advertising industry bible Campaign, and BBC Magazines. In common with other publishers, they are trying to cut costs by reducing the number of local and regional wholesalers used to deliver titles to the 55,000 retailers in the UK that stock them.
Frontline and its competitors, which include Comag and Seymour, deliver from their printing presses to regional warehouses owned by distributors. The industry used to be dominated by a network of local and regional distributors, many of which had monopolies in certain parts of the country, but in recent years the big magazine companies have tried to rationalise their distribution operations.
Tuesday, March 10, 2009
Pearson, the world’s leading education company, and Livemocha, the world’s largest online language learning community, announced today a strategic agreement to co-develop a new, direct-to-consumer, conversational English language learning experience available on Livemocha’s online platform with a global community of over two million members.
Sunday, March 08, 2009
It was back in 2001 that the first commercial ARG, “The Beast”, a promotional campaign for Steven Spielberg’s film “A.I.: Artificial Intelligence”, began blurring the line between reality and fiction. Instead of formally announcing the start of a game, ARGs merely leave clues for potential players to follow: a subtle image on a poster, perhaps, or a cryptic message on a website. Fans must piece together the narrative—that’s the “alternate reality”—on their own. ARGs are characterised by their reliance on technology and teamwork, and are often shrouded in mystery until they end, weeks or even months later. Only then is the full story (and the product being promoted) revealed.In the second article, the newspaper wonders do reviews really help and how many is too many? Apparently they do and maybe there is a limitless appetite for them:
Lastly, The Economist profiles Brewster Kahle the founder of the Open Internet Archive.
The sheer volume of reviews makes far more difference, according to Google’s analysis of clicks and sales referrals. “Single digits didn’t seem to move the needle at all,” says Mr McAteer. “It wasn’t enough to get people comfortable with making that purchase decision.” But after about 20 reviews of a product are posted, “We start to see more reviews—it starts to accelerate,” says Sam Decker, the chief marketing officer of Bazaarvoice, a firm that powers review systems for online retailers.
His company’s research shows that visitors are more reluctant to buy until a product attracts a reasonable number of reviews and picks up momentum. In a test with Kingston, a maker of computer memory, Bazaarvoice collected reviews of Kingston products from the firm’s website and syndicated them to the website of Office Depot, a retailer. As a result there were more than ten reviews per product, compared with one or two for competitors’ offerings. The result was a “drastically” higher conversion rate, which extended even to other Kingston products that lacked the additional reviews.
BusinessWeek suggests that the Android Mobile operating system will overtake the IPhone by 2012.
But all these things are steps towards Mr Kahle’s wider goal: to build the world’s largest digital library. He has recruited 135 libraries worldwide to openlibrary.org, the aim of which is to create a catalogue of every book ever published, with links to its full text where available. To that end, the Internet Archive is also digitising books on a large scale on behalf of its library partners. It scans more than 1,000 books every day, for which the libraries pay about $30 each. (The digital copy can then be made available by both parties.)
Some 200 people work for the Internet Archive, which has an annual budget of $10m-14m. Initially funded by Mr Kahle, the archive now gets much of its income from grants made by foundations and from libraries that pay it to digitise their books. It also runs a variety of one-off projects, such as a collaboration with America’s space agency, NASA, to make available photos and films relating to the history of the space programme, and a “print on demand” system to turn digital files into physical books in minutes.
McGraw Hill is in the second phase of an e-Book experiment at Northwestern Missouri State:
The iPhone's lead over smartphone upstart Android is set to be short-lived, according to new research.
Android smartphone sales will outstrip iPhone sales by 2012, a report by industry watchers Informa Telecoms & Media has predicted.
Last month, O2's parent Telefónica Europe revealed sales of the iPhone topped one million in the UK. While T-mobile UK – the exclusive carrier of the first Android device, the G1 – wouldn't put a figure on how many of the devices have been sold, it did say the handset now accounts for 20 per cent of its contract sales.
One of the largest public university e-text research trials is currently being conducted by
Northwest Missouri State Universityand McGraw-Hill. The alliance is testing the potential of replacing students' printed textbooks with the electronic, fully interactive versions that offer promising cost savings.
Online Universities Kaplan and University of Phoenix are given failing grades by Consumers Digest:
The preliminary phase of this study ended this past December and involved four classes and approximately 200 students. This second phase involves 10 departments and more than 500 students. Initial results are expected by
"As we look ahead to the University's ever-growing operational costs, especially in today's challenging economic environment, we see eBooks as a proactive solution to address the considerable expense associated with higher education," said Dr.
Dean L. Hubbard, Northwest's president. EBooks typically cost about half as much as traditional printed textbooks.
In the second phase of the pilot program, the students download the McGraw-Hill eBooks using VitalSource Bookshelf(R) a software application for reading, managing and interacting with digital content.
For-profit online universities represent a
$6.2 billionindustry with some 620,000 students as of fall 2008. Because of questionable oversight by the federal government, some of these "institutions," such as Kaplan University and University of Phoenix, are able to skirt requirements of the Title IV student-assistance program that is part of the Higher Education Opportunity Act, and thus, mostly taxpayer money is filling the coffers of these companies. The transgressors often use high-pressure tactics to mislead individuals regarding the value of a degree and the costs involved in working toward that degree. Many potential students are deceived about the transferability of credits earned elsewhere. Allegedly, instructors are pressured to inflate students' grades to keep them enrolled and the financial aid flowing in -- and are rewarded for doing so. For students, all of this can result in subpar coursework, insufficient job training and a degree that is devalued by employers -- a complete waste of a student's time and money.
In the course of producing the investigative report, "Degrees of Difficulty: The Truth About Online Universities," in the April issue of Consumers Digest (on sale
March 3), interviews with 26 former employees and students from the biggest for-profit online universities brought to light the questionable role of admissions "advisers" who know little about academia but a lot about sales; the existence of giant call centers adorned with large wallboards that track applicants and enrollment numbers; and bonus- and commission-based enrollment practices -- even though federal law prohibits schools that are eligible for federal funding from using these practices.
Which reminded me about a news story about a fast ball pitcher who it was said could throw a ball through a car wash so fast the ball wouldn't get wet. When they came back to the news desk one of them said "well, I guess he must have the cleanest balls in baseball".
I think in both cases they had to go to commercial. We'll be right back.
Friday, March 06, 2009
Visit www.skittles.com and here is a take from the LA TImes:
The updated website is little more than a small overlay that links to user-submitted information about the candy on various social media sites: photos of candy wrappers on Flickr, videos from the company's YouTube channel, the Facebook fan page, its Wikipedia entry and real-time conversation on Twitter.
Upon loading Skittles.com, the visitor is asked to enter a date of birth as an agreement to the no-holds-barred information flow. A Twitter search for "skittles" is the default landing page, displayed in the background.
Putting the micro-blogging website at the forefront has apparently paid off. "Skittles" has topped Twitter's list of trending topics since last night.
Thursday, March 05, 2009
Borders Groupannounced the elimination of 742 positions throughout its 516 Borders superstores and in a number of its 385 Waldenbooks Specialty Retail locations nationwide, effective today. This represents less than 3% of the company's total workforce.
At Borders superstores, 679 jobs were eliminated, as the company focused on reducing the number of manager and supervisor positions in its superstores. No changes were made at the general manager level -- the top position in each store -- but in the majority of Borders locations, one or two other leadership positions, such as sales managers, inventory managers, training supervisors and merchandise supervisors, were eliminated as the company resets its superstore management structure to correspond to sales volume on a store-by-store basis.
In addition to the changes at Borders superstores, the company also eliminated 63 jobs within its Waldenbooks Specialty Retail segment. Again, all store managers remain in place, but a variety of other manager and supervisor positions, as well as additional roles in approximately 47 stores within the mall-based chain, were eliminated.
Borders Groupwill offer transition pay and severance to all affected employees.
"Every retailer operating today must manage their business prudently, including staffing stores to maintain strong customer service levels while also making sure that payroll investments align with the reality of sales," said Borders Group Chief Executive Officer
Ron Marshall. "As we've said in the past, no one likes to eliminate jobs, but reducing the number of leadership positions in our stores was a necessary step as we streamline and focus our payroll investment on the sales floor, where we actively engage with customers and meet their needs -- that's what our business is all about."
She goes on to gush "Sources in the publishing industry tell me they're really excited about the potential for e-Books." Humm. But this is all good because Amazon has such a hard time struggling to get customers that "This news is also huge for Amazon; bringing e-book capabilities to the iPhone should get millions of users to pay the $7-$10 price for each e-Book download."
It's going to be big, big, big.
The last comment about Kindle not having an impact is a killer.
Wednesday, March 04, 2009
Restructurings, significant lay-offs and bankruptcies are coming fast and frequently in the media business, particularly newspapers and magazines. While many of these companies have few choices given their reliance on collapsing advertising revenues and their crushing debt loads, as a group, they do not appear to be addressing how their customers will interact with their content in three to four years time. Even if they get out of this immediate crisis by rearranging the deck chairs tomorrows customers may have moved on, content to interact and use content in fundamentally different ways.
Moody’s said in a credit opinion Feb. 18 that Reader’s Digest’s capital structure appears “unsustainable” and may violate its covenants or restructure within the next year to 18 months. The company faces pressure on cash flow from declining demand for its print-based products and a drop in consumer spending, the ratings firm said. The company also has a high debt-to-EBITDA ratio, Moody’s said.
Reader’s Digest announced Jan. 28 it would eliminate about 8 percent of its 3,500 employees worldwide, citing a drop in consumer spending and magazine advertising in most markets. Reader’s Digest also said at the time it would require U.S. workers to take five days of unpaid time off in each of its 2009 and 2010 fiscal years, and suspend matching contributions to 401k retirement plans.
Monday, March 02, 2009
Cards and condolences can be sent to:
4439 Waldo Avenue
Riverdale, NY 10471
Services will be on Tuesday, 1:15PM
Riverside Memorial Chapel,
Amsterdam Ave & 76th Street
Eugene Schwartz forwarded a bio Stanley wrote himself a number of years ago. Typical of Stanley he fails to note the Harvard Class of 1949 is widely believed to be the most successful class of MBA's ever produced. And 'with Distinction'.
Early years: Born March 5, 1925. Attended Abraham Lincoln HighSchool, Brooklyn, NY.
Education: B.A. Physics, Johns Hopkins University, 1947. M.B.A.with Distinction, Harvard University Business School, 1949.
Career: I spent much of my career with Ziff-Davis Publishing Company, a leading publisher of consumer special-interest magazines. When Bill Ziff took over the company in 1955, I was the first executive he hired. I served for many years as senior vice president. I left Ziff-Davis to found Nicholas Publishing Company. At Nicholas, I created, edited, and produced seven directories, including two American Library Association “Outstanding Reference Book of the Year” designees. The first of these, the National Directory of Addresses and Telephone Numbers (first edition, Bantam Books, 1975) was the first hard-copy national telephone directory. More than a million copies of its annual editions have been sold. Other reference works were produced in cooperation with the United Nations and the AFL-CIO.
During the period 1975-79, Nicholas Publishing Company was sole representative of the People’s Republic of China for the acquisition of all scientific and technical bibliographic materials from the United States, including serials, monographs, indexing and abstracting services, patents, U.S. government documents, juridical materials, and commercial databases. This function was performed with the concurrence of the Departments of State and Commerce during this period prior to the establishment of diplomatic relations between the two nations.
I also served as president and publisher of Playbill, the Broadway theater magazine, and was founding publisher of The Corporate Board, the Journal of Corporate Governance. In 1982, I inaugurated the first course in the New York City area on the Information Industry, at New York University.
Family: Betty F. Greenfield, my wife of forty-four years, was a delegate from Wellesley College to the NSA Annual Convention in 1948. She received an M.P.A. from Harvard University’s Kennedy School of Government in 1985. We live in the Riverdale section of New York City. We have three children and four grandchildren. All of us live within twenty minutes of each other, which we consider to be one of our greatest blessings in a society where almost everything except family turns out to be transitory.
Sunday, March 01, 2009
Indeed, in recent years we have seen a maddening proliferation of e-products, but if there was one thing to take away from Denver, it was that the database madness seems to have at least subsided. Instead, I saw more clarity in approach and simplicity in offerings. Publishers seem to be on a mission to reinvent what they already have instead of introducing another product that looks like something you've seen before.Silicon Alley takes a look at the Bloomberg business and its competition with a much stronger Thomson/Reuters. Some interesting numbers:
At the same time that Bloomberg directs its resources towards news operations, the part of its business that actually makes money faces rough times. Bloomberg L.P. is almost entirely built on the back of its 290,000 data terminals that cost between $1,500 and $1,800 monthly. But with financial firms cutting head count, terminal sales will likely drop. There’s no point in keeping a data terminal if there’s nobody to man it. We saw an early indication of this last year. Between June 2007 and March 2008 there were 34,000 job cuts by Wall Street banks. By the end of the year Bloomberg saw a drop in net sales of 1,100. That equates to losing almost $20 million in revenue. While the company is still minting cash, this troubling trend won’t reverse anytime soon.Scholastic has set up a web site that will inform about the impact on education of the Federal stimulus plan.
As a partner to America’s public schools for almost 90 years, Scholastic believes that the funding for education in the American Recovery and Reinvestment Act is good for schools and good for the country. We support Secretary of Education Arne Duncan’s call to “educate our way to a better economy.”The opening to the public of Greenaway the home of Agatha Christie has prompted a number of articles on the author and the value of her legacy. (Independent)
Effective and efficient use of funds is a shared responsibility. We believe we have an important role to play in ensuring that this two-year increase in federal resources results in a permanent investment in our students’ futures.
For your convenience, we’ve developed this information portal, which will be updated regularly.
Exact figures are difficult to come by but royalties from book sales alone are thought to be worth at least £5m a year. The company that benefits the most is Chorion Ltd, which paid £10m for a controlling share of the rights to Christie's work back in 1998. Chorion already owned the rights to several big-name children's titles including Enid Blyton's Noddy and Famous Five series, and Roger Hargreaves's Mr Men books. The company's relaunch of Christie's novels in 2002 was so successful that the author's most famous work, And Then There Were None, appeared once again on the US bestseller list and sold out its initial print run in just 10 weeks.An article from a the Tyler Junior College student newspaper The Apache Pow Wow (yes, that's the real name) about the experiences of Northwest Missouri State University with a pilot electronic textbook program.
The pilot electronic textbook program began in the fall with four classes and about 200 students. This spring, roughly 4,000 of the school's 6,500 students will use electronic textbooks. "I think that it's the way the world is going," Dean L. Hubbard, Northwest's president, said.And for more stuff from the past week check out my Twitter stream (or it that 'stream of twits?')
Textbook publishers say many colleges are moving toward using some electronic textbooks, but Northwest's plan to eventually eliminate all bound textbooks makes it a leader in the movement. "Right now, digital products account for a small percent of our higher education business, but it is growing at a rate that is breathtaking," Jeffrey Ho, a product manager for McGraw-Hill Education, said. But Northwest can only move toward a bookless campus as fast as the availability of e-books allows, Hubbard said. "Publishers don't have all textbooks online yet," he said. "But I would think as a realistic measure we could be totally out of the printed textbook business in three years."
That idea pleases sophomore Mike Jenkins. "I think the whole concept is pretty cool," said Jenkins, 19, of Lee's Summit, Mo. Jenkins used e-books in his history class during the fall. "I would like it if we didn't have textbooks at all anymore," he said. "You wouldn't have the hassle of messing with books. The e-book is so convenient, and you don't have to carry all those books around." Plus, unlike printed textbooks, e-books have pop-up interactive quizzes and the ability to search the full text within seconds for key words. New electronic reader technology also will allow students to take notes in on-screen posted notes.