Amazon Digital:
4mm orders in one day - during Christmas season
42mm unique visitors each month
67mm active accounts
1 in 2 Books sold is in the Search Inside the Book Program: "Browsing pages sells more books"
Incremental sales up lift is 6.5%
Amazon allows consumers that "the know have a propensity to buy based on their account details to delve deeper into the content and gain more access to content"
Generally an very interesting presentation of the completeness of Amazon's digital marketing and promotions support for publishers.
Overheard in the isle: "this book is a combination of Catch 22 and Patrick O'Brien"
No comments:
Post a Comment