Penguin continue to innovate and experiment. Last year they launched wiki-novel idea "A Million Penguins" which generated over 85,000 visitors and this week they announced a collaboration project between authors and game producers. This Video from Reuters explains all.
Thanks to April for the link.
Forgive the blatant commercial, but your readers may be interested to know that a BISG conference on May 9 in New York will highlight many more publisher experiments, including some from Random House, Wiley, HarperCollins, Harlequin and Hachette. Details at www.bisg.org.
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