tag:blogger.com,1999:blog-28278131.post468491647017064643..comments2024-02-01T12:31:52.518-05:00Comments on Personanondata: AAUP Panel Meeting: Content Chunking and New RevenueMChttp://www.blogger.com/profile/08121709548793388116noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-28278131.post-21027103504173019492012-07-14T11:14:05.954-04:002012-07-14T11:14:05.954-04:00Thanks for this very informative post. It nicely c...Thanks for this very informative post. It nicely captures the state of the industry with respect to "chunking". <br />What's odd, though, is that the state of the educational publishing industry has changed so little over the last decade. I was having conversations about these issues a full ten years ago with publishers - as were many others, I'm sure. Educators want a simple plug-and-play source of content. They don't care where the content comes from, as long as they can be sure that it's high quality. In this respect, the (over-used) comparison to iTunes is apt: music consumers don't care which recording company is behind the music, they just want to be sure that they are downloading something that is of sufficient quality (which wasn't always available via Napster and the like). iTunes is a marketplace that guarantees a certain level of quality and ease of use. No such model exists for digital educational content. <br />Publishers are still offering colleges a wide range of overlapping, inconvenient solutions of digital content- each with its' own branding. I know of one publisher that has 5 different solutions for digital content. I'm "in the business" and I have a hard time figuring out the differences; asking lone academics to figure out which one they need is a great way to lose a sale.Keith Hampson PhDhttps://www.blogger.com/profile/11889889125720469893noreply@blogger.com