From chocolate to coffee to beer to grooming products, subscription boxes are big business, and books are no exception. There are countless online companies that ship out a monthly read, some adding artisan teas, hot chocolate, or an adaptation on DVD of the book. But Heywood Hill’s subscription is as bespoke as possible: each package is individually tailored to the reader’s tastes following a conversation between the subscriber and a bookseller. Camille Van de Velde, one of Heywood Hill’s five subscription booksellers, takes me down a rickety staircase into the basement from where the scheme is run. Staff are at work in a series of pokey interlocking rooms, stacking titles on shelves, ready to be wrapped, packed and shipped. They won’t be specific about numbers, but each has hundreds of people to choose for each month, and it has, by all accounts, transformed the business.
Thursday, February 13, 2020
A Book Subscription Service - Resilient Old Ideas
From an article in the Guardian: