We all know that humans are wired to listen to stories, and metaphors abound for the narrative structures that work best to engage people. When I think about compelling presentations, I think about taking an audience on a journey. A successful talk is a little miracle—people see the world differently afterward.From the Columbia Journalism Review: Streams of Consciousness: Millennials expect a steady diet of quick-hit, social-media-mediated bits and bytes. What does that mean for journalism?
If you frame the talk as a journey, the biggest decisions are figuring out where to start and where to end. To find the right place to start, consider what people in the audience already know about your subject—and how much they care about it. If you assume they have more knowledge or interest than they do, or if you start using jargon or get too technical, you’ll lose them. The most engaging speakers do a superb job of very quickly introducing the topic, explaining why they care so deeply about it, and convincing the audience members that they should, too.
However, studies show that several emerging shifts—from print and broadcast television to digital news, from computers to mobile devices, and from homepage browsing to social-media filtration—are all widespread among millennials.Both of the above are long so I will leave it at that for this week.
How does it change the value of journalism to strip away the context that a credible publication provides? A reader who comes through a social-media side door is given no sense of a story’s relative importance. A blog post on the latest fad diet that would never have made it onto the front page, or even into print at all, can go viral and attract far more readers than the latest news from Syria. Readers who no longer page through a newspaper or sit through the evening news are bound to miss some information they might not click on but could benefit from knowing nonetheless.
To get a sense of these evolving patterns of news consumption, and their implications, I interviewed some two dozen young journalists (mostly editors of new digital publications), as well as social-media directors, digital-media executives, academics, and researchers.
I found four overlapping, and mutually reinforcing, trends:
- Proliferation of news sources, formats, and new technologies for media consumption
- Participation by consumers in the dissemination and creation of news, through social-media sharing, commenting, blogging, and the posting online of photos, audio, and video
- Personalization of one’s streams of news via email, mobile apps, and social media
- Source promiscuity Rather than having strong relationships with a handful of media brands, young people graze among a vast array of news outlets.
From twitter this week:
News: Katie Price Is To Release Her Fifth Autobiography Independent”. Four more to go?
Apple sells 800k TV shows and 350k movies a day. That's nuts. Techcrunch
Profiting from a market at the price of zero Brian's Blog
Is Anyone In Charge At Nook Media? MikeCane