From their press release and interesting initiative by NetGalley:
NetGalley, a service to promote and publicize forthcoming titles to professional readers of influence, has launched the NetGalley Wellness Challenge. The Challenge is specifically aimed to help members of the site improve their individual influence on book recommendations, by modeling best practices in a variety of fun and easy ways.Over 120,000 NetGalley members are invited to join the Challenge at the official kick-off on Monday, May 13th, by pledging to be “NetGalley healthy.” The 9-week program will give members many opportunities to improve their professional reader health through social media, webinars and in-person events at BookExpo America and the adjacent BEA Bloggers conference (which NetGalley is sponsoring). The program ends on July 10th, and participants will be eligible to win prizes.Participants will be awarded a digital badge that they can post to their website or blog, to demonstrate that they’re committed to utilizing NetGalley effectively. The program focuses on improving profile quality, the importance of reviews and feedback, and cleaning up NetGalley “to-be-read” lists. Publishers and key bloggers have already joined the effort to promote the program.Over 200 publishers worldwide use NetGalley to interact with professional readers. Reviewers, bloggers, media, librarians, booksellers and educators can register for free at NetGalley, and request digital galleys from the catalog, or be invited to view a title by a publisher using the NetGalley widget. Once approved by the publisher, NetGalley members can view secure digital galleys on all major reading devices.Read more on the NetGalley Wellness Challenge resource page.